Marketing is a business-focused subject, so you'll be exposed to much more than just creativity. You'll learn how to set budgets, find new customers, enter international markets, and decide on prices or profits.
As a marketing student, you will be required to complete a marketing dissertation to complete your degree programme. Your dissertation topic can relate to branding, relationship marketing, online/digital marketing, marketing ethics and any othe field of marketing.
To help you get started with brainstorming for marketing topic ideas, we have developed a list of the latest topics that can be used for writing your marketing dissertation.
These topics have been developed by PhD qualified writers of our team, so you can trust to use these topics for drafting your dissertation.
You may also want to start your dissertation by requesting a brief research proposal from our writers on any of these topics, which includes an introduction to the problem, research question, aim and objectives, literature review along with the proposed methodology of research to be conducted. Let us know if you need any help in getting started.
You can review step by step guide on how to write your dissertation here.
Also read these : Management Dissertation Topics
Relationship marketing is a form of marketing that focuses on long term goals such as building customer loyalty and increasing customer retention. In relationship marketing, products are provided on the basis of relationships and not traditional marketing. This type of marketing helps firms acquire more customers and build loyalty. The more loyal and satisfied a customer is, the more likely he/she is to make a purchase.
Under relationship marketing; the purchasing pattern, the contact details and the entire profile of customers are maintained. Normally, firms assign executives to one or more major customers to maintain relationships and to satisfy their needs. It is a very useful marketing tool and also an excellent topic to research on. You can choose a topic for your relationship marketing dissertation topic from any of the topics listed below:
Research Prospect writers can send several custom topic ideas to your email address. Once you have chosen a topic that suits your needs and interests, you can order for our dissertation outline service which will include a brief introduction to the topic, research questions, literature review, methodology, expected results and conclusion. The dissertation outline will enable you to review the quality of our work before placing order for our full dissertation writing service!
Branding involves creating a unique image and name for a product in the minds of the customers. This is done through creative advertising using a brand theme used consistently in all the advertisements. Branding also entails creating a unique logo and name for a distinguished product.
Some consumers compare prices before purchasing a product but mostly a purchase is made by focusing on the quality of goods and brand loyalty. There is a misconception that branding is the same as marketing, but it can be distinguished based on the former being one of the fundamentals of marketing strategy.
For successful branding, there should be truthfulness and clarity in every phase through interaction with customers, which will in turn help improve the value and brand perception of a company.
Branding provides companies a competitive edge over other organizations and has proved to be a very popular topic for research among both undergraduate and postgraduate students. When looking to work on a branding related dissertation, you can choose from the dissertation topics below:
Direct marketing is a marketing phenomenon that involves direct selling to customers. This includes telephone selling, email selling, direct mail selling, etc. No retailer is involved in the process. The product/service flow includes only two parties, the company, and the consumer.
Direct marketing allows businesses and non-profit organizations to directly communicate with customers. It relies on advertisements on the internet, television or radio.
There are different types and forms of direct marketing, with internet marketing being the most popular. Online marketing helps companies to interact directly with their customers without any middleman. In this manner, companies can gain insight into customers, their expectations and their feedback on the product/service.
Below is a list of topics that you can base your dissertation on under the direct marketing theme.
Every culture is different. Thus, what is acceptable in one, may not be acceptable in the other. This is why firms must adopt different techniques while operating in different cultures. Before introducing any product, it is extremely important for companies to analyse the cultural aspect of the market.
This has become a very important and deciding factor for the successful operation of a business. Cultures have a deep impact on consumer behaviour, and it plays a key role in shaping the buying behaviour as well as the attitude of the customer.
There is no doubt that this marketing aspect is worth some research. Some intriguing and current dissertation topics in the field of cultures and marketing are given below:
When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that traditional marketing followed were no longer useful. The needs and demands of the market had changed, thus online marketing emerged. Digital marketing has been a game-changer in the field of marketing.
New tools, new rules, and new methods have set the marketing game field. Every player entering the business world needs to be well versed with all these new aspects or else it can go out of business quickly.
Online marketing helps business organisations to understand and evaluate customer’s responses to a particular marketing strategy very efficiently. So businesses are now aware of their customer behavior, trends, what they look for in a product, what are they interested in, etc.
However, while collecting and storing all this customer information, organisations need to ensure the privacy of their consumers to avoid losing their trust. Companies are now in an era where they can efficiently interact and engage their consumers.
Based on their responses, they can devise subsequent marketing strategies. Online marketing is now a powerful marketing tool as it allows organizations to develop specific strategies to suit the needs of their consumers.
The field of digital marketing is worth the research. You can spend hours learning about this facet of marketing, and still will be left with the urge to learn more. Some interesting topic suggestions are given below if you want to base your dissertation on online marketing.
Price, product, promotion, and place are also known as the four pillars of marketing. Referred to as the marketing mix, these four components help companies make decisions related to a product and/or marketing strategy.
These four factors (4Ps) are the key ingredients of a successful marketing strategy since they allow for an in-depth analysis of both the market and marketing strategies concerning any particular product. The companies analyse the culture, the product itself and the pricing of other similar products to gain a competitive edge for their business and production processes.
To understand more about these components and how they impact businesses, you can conduct research in this area. Some relevant topics in this area of marketing are listed below for you to base your dissertation on:
Marketing is fundamentally based on consumer behavior. Studying consumer behaviour helps businesses understand the customer in a batter manner. Not only this, it also helps them to improve their marketing strategies by understanding the problems of a consumer with specific focus on their perception of products. It is very important to understand the psychology of consumers and the various influences that the environment may have on their psychology. Studying these behaviors and patterns helps companies understand how they should target their customers and what aspects they should focus on.
Consumer psychology comes in very handy for online marketing. When marketing digitally, companies have little or no information regarding their consumers. Thus, understanding their way of thinking, their behavior, their buying patterns, trends etc. helps businesses understand what the customer actually expects.
Study of consumer behaviour is very interesting, and therefore provides an ideal topic for dissertations.
Social networks (Facebook, LinkedIn, and Twitter) have played a decisive role in how people use the internet and make online purchases. In today’s business world, companies need to understand these social networks and tools from a marketing perspective. Businesses who do not make use of the different social media platforms are completely out of the race.
This is the power of social networks in today’s corporate world. Not only is it competitive, but these networks also help companies in interacting with their customers and gain feedback in real-time.
This means that they can launch a product, post and market about it on social networks, and assess customer reaction. Companies have done really well by utilizing these platforms, and it is extremely necessary for all businesses to have a social media presence and interact with customers.
However, it should be noted that there are a variety of challenges that are being faced by organizations using social media as a tool to market their products and services. Social media can make or break things for businesses.
If done right and if the accounts are handled appropriately, there is nothing that can stop the business from achieving success. However, one small mistake can cause a lot of trouble for the company. The backlash on social media is extreme and the company will have to spend months to bring back its reputation.
Thus, considering the challenging nature of these platforms, it is interesting to conduct researches and studies around various related topics. The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation:
Marketing ethics is a thought-provoking issue in the field of marketing. Where marketers are making efforts to run effective and profitable marketing campaigns for their companies, they should also consider that marketing ethics are considered.
The continuous evolution of customer’s attitudes and power of media has a significant impact on businesses throughout the world. People nowadays are more concerned about the company's ethical behaviour and the use of ethics employed by their marketing experts.
are more concerned about their corporate social responsibility programmes and the values of society. Companies must run various social corporate responsibility campaigns, through which they not only create a good reputation but also give back to the community.
These campaigns indeed help businesses to build a reputation and become a preferred brand for consumers. Acts such as animal cruelty and the use of prohibited products hit hard and a company can lose its long built strong reputation in a matter of minutes.
There are various ethical concerns which organisations must abide by in order to have a successful operating and marketing campaign. A dissertation on marketing ethics can be based on any of the following topics:
As a student of marketing looking to get good grades, it is essential to develop new ideas and experiment on existing marketing theories – i.e., to add value and interest in the topic of your research.
The field of marketing is vast and interrelated to so many other academic disciplines like civil engineering, construction, law, and even healthcare. That is why it is imperative to create a marketing dissertation topic that is articular, sound, and actually solves a practical problem that may be rampant in the field.
We can’t stress how important it is to develop a logical research topic; it is the basis of your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic credit-ability, the research may not make logical sense, there is a possibility that the study is not viable.
This impacts your time and efforts in writing your dissertation as you may end up in the cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.
Keeping our advice in mind while developing a research topic will allow you to pick one of the best marketing dissertation topics that not only fulfil your requirement of writing a research paper but also adds to the body of knowledge.
Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature in order to identify gaps in the research that you may help fill.
Remember- dissertation topics need to be unique, solve an identified problem, be logical, and can also be practically implemented. Take a look at some of our sample marketing dissertation topics to get an idea for your own dissertation.
A well-structured dissertation can help students to achieve a high overall academic grade.
Our team of writers is highly qualified and are experts in their respective fields. They have been working for us for a long time. Thus, they are well aware of the issues as well as the trends of the subject they specialise.
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