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E-commerce Dissertation Topics

ecommerce

Introduction

E-commerce or electronic commerce refers to the online trade of services and products. It should be noted that although the technology enabling e-commerce has matured substantially over the last few years, but there still exists a wide gap in technology. E-commerce draws on technologies such as automated data collection systems, inventory management systems, electronic data interchange systems (EDI), online transaction processing, internet marketing, supply chain management, electronic funds transfer, and mobile commerce. Thus, there are is range of potential research areas to base your e-commerce dissertation on.

E-commerce businesses employ various strategies such as engaging in pertail to launch new services and products, use of email and fax technologies to market products and services to established and prospective customers, business to business e-data interchange, gathering and use of demographic data, business to business buying and selling, participation in online marketplaces, and developing online shopping websites. This article aims to suggest various e-commerce research topics to help you prepare your dissertation on e-commerce.

E-Commerce Dissertation Topics for 2018

Analysing the impact of e-commerce strategies in building better relationship with customer: Case study of UK Fashion industry

Purpose: UK fashion industry is a fragmented zone where large numbers of famous brands have been competing for gaining competition edge through better customer relationship. For this purpose, effective e-commerce strategies can be resulted into better customer relationship. The main purpose of this research is to analyse the impact of e-commerce strategies in building better relationship with customer in UK Fashion industry

Assessing the impact of web-site attributes on consumer buying pattern: Case study of Amazon and e-bay

Purpose: The rise of information technology has inclined famous brands to incorporate website attributes for gaining high level consumer purchase intentions. The main issue is with the high level competition amongst online retailers for where website attributes can be resulted in favourable consumer buying patterns. The purpose of this study is to assess the impact of web-site attributes on consumer buying pattern in Amazon and e-bay.

How does e-commerce facilitates in adding value to a business: Case study of service industry of China

Purpose: In today’s world, the tech savvy consumers are becoming more motivated towards making purchases through online means. This might also persuade the pioneers of service industry to add value to their business by providing e-commerce facilities to consumers. Therefore, the main purpose of this research is to analyse how does e-commerce facilitates add value to a business in China service industry.

Critical analysis of security policies and vulnerability of an online banking website: Identifying the challenges and remedies to improvise risk management

Purpose: The number of internet users has been increasing day by day however it has also posited various security issues amongst online banking websites. The main purpose of this study is to critically analyse security policies and vulnerability of online banking website along with the identification of challenges and remedies for improving risk management in banks.

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Marketing of E-businesses Dissertation Topics

E-businesses are largely influenced by their marketing and advertising strategies. Without having a well-rounded and educated marketing strategy, an e-business in today’s cut-throat online environment will surely struggle to succeed. Webmasters and online marketing experts employ various marketing strategies such as the use of web 2.0 application to engage potential customers on social networks, banner advertisements, and paid advertisements. The internet has played a vital role towards making data available to everyone, thus making it possible to target customs based on their demographics and social media profiles. Some intriguing and up-to-date topics are suggested below if you are interested in basing your dissertation on Marketing of E-business.

  • Ecommerce and the importance of Search Engine Rankings
  • To investigate internet marketing strategies employed by traditional retailers
  • Strategies employed by e-businesses to retain their customers
  • Wholly online or one foot in both worlds – The advantages and disadvantages of the two commonly employed marketing strategies
  • To investigate internet marketing strategies employed by new retailers
  • The effect of customer behaviour on internet marketing strategies
  • To measure the success marketing strategy employed by a new e-business – A case study
  • To measure the success marketing strategy employed by traditional business – A case study
  • The role original and plagiarism free content in today’s e-marketing strategies

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E-commerce Strategy Dissertation Topics

The importance and the role of an effective e-commerce strategy should never be overlooked especially when . In today’s highly “technology-oriented” world, having presence on the internet is absolutely necessary. A well-rounded design can help e-businesses lead their respective industries. Some interesting dissertation topics in this area of e-commerce are listed below:

  • To review internet marketing strategies employed by new e-businesses
  • The challenges and opportunities for organisations migrating to the internet
  • Accident or Design – Do we really have an internet marketing mix model/strategy that is sure to work?
  • To investigate the use of service in e-commerce to gain competitive advantage
  • Use of latest technology to gain competitive advantage
  • To discuss various internet business value creation strategies employed by e-businesses
  • Measuring performance of an e-business marketing strategy
  • Investigating e-business strategies employed by educational institutes in the UK
  • To review the most effective e-business strategies employed by UK SME’s
  • To identify and discuss the most important elements of e-business business strategy
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Security and Trust Dissertation Topics

The importance of trust and security issues in e-commerce has greatly increased in the recent times, thanks to the growing number of threats that exist on the internet. The two most important trust security areas in e-commerce are; threat from fraudulent webmasters and the threat from third party attacks on genuine dealings between customers and the retailer.

  1. Trust Dissertation Topics

  • Trust in ecommerce – Reality or Myth
  • To investigate data privacy issues in e-commerce
  • To draw the line between spyware and adware
  • To investigate efficacy of modern antivirus software
  • How anti-virus software have helped internet users to protect themselves against potential scammers and fraudsters
  • The importance of trust in e-commerce
  • To investigate strategies used by retailers to build up trust among potential and existing customers
  • Online reputation management strategies employed by e-businesses
  • Data privacy issues in e-commerce
  • Trust models in e-commerce
  1. Security Dissertation Topics

  • To evaluate the current technology in terms of e-commerce security
  • To identify and discuss security limitations that led to third party attacks in the past
  • To review the current e-commerce security challenges
  • An empirical study of e-commerce security, challenges and solutions
  • To investigate strategies employed to enhance the security of e-commerce transactions
  • E-commerce Services and Security
  • The role of security in today’s e-business – Prospects and problems
  • Cyber security threats and SMEs
  • To investigate security strategies employed by small e-businesses in the UK
  • Transaction security for e-commerce application
  • Encryption State of the Art

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Usability Dissertation Topics

With customers switching to online shopping platforms, more and more money is being spent on the internet. Ironically, many e-businesses do not pay enough attention to the usability of their e-commerce website. It should be noted that complex ordering and navigation system and simply the lack of content results in poor results with visitors prematurely giving up and abandoning their order basket. Some latest research topics in this field of e-commerce are listed below:

  • Evaluating usability of India’s travel websites
  • Evaluating usability of online UK retail stores
  • To evaluate e-government websites usability in UAE
  • A quantitative analysis of e-commerce: Consumer privacy, data mining and channel conflicts
  • To review user friendly design options for an e-commerce website for online clothing store
  • To analyse the usability of m-commerce applications
  • The importance of website usability for b2b e-businesses
  • Improving usability of e-commerce websites via tag-based customisation
  • To develop a framework to evaluate usability of e-commerce websites
  • Evaluating usability of e-commerce sites by tracking eye movements
  • CSSS/XHTML help to improve usability – Reality or Myth?

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Law in E-commerce Dissertation Topics

Governments across the globe have reacted slowly to technological advancements being made over the last fifty years. Lobby groups behind large profit making organisations play a huge part in the e-commerce laws being made. The Digital Millennium Copyright Act and the Copy Right Act are two classic examples of such laws created to protect the interests of those in power. Consequently, benefits of legislation are not being experienced by the general public. Some suggestions are provided below if you wish to base your e-commerce dissertation on law:

  • To compare the e-commerce regulations in United States of American and the European Union for new and existing e-commerce businesses
  • The role of consumer protection in development of e-commerce – The case of UAE
  • Jurisdictional matters of e-commerce consumer contracts in the case of absence choice of court
  • To compare the legal protection for online buying in Australia and USA – Lessons for India
  • The impact of the American Copyright Act extension on e-commerce
  • The role of geographic boundaries in e-commerce legislations
  • To investigate UK’s legislation concerning e-businesses
  • Sealand – a digital utopia?
  • E-commerce and P2P networks
  • Repeatedly making money off software patents
  • How porn websites have influenced e-commerce legislations in USA and Europe
  • The implications of Data Protection Act 1988 for e-businesses
  • Ethical and legal concerns associated with data mining

Mobile E-commerce Dissertation Topics

Studies performed on e-commerce by various researchers reveal that mobile e-commerce is going to be the next “big thing” in e-commerce industry. With smartphones being the emerging and driving force in the field of technology, the use of internet in today’s world is not limited only to desktops and laptops. All smart phones using android and IOS applications allow users to browse the internet. Consequently, more and more retailers are now upgrading their websites to make them responsive and friendlier to mobile visitors. In this regard, some savvy e-commerce retailers are developing delivery mechanisms that satisfy the needs of the new platform. Some interesting mobile e-commerce dissertation topics are listed below:

  • To discuss wireless security for e-commerce
  • To analyse the use of m-commerce by customers today
  • To design and develop framework for mobile social commerce
  • To investigate m-commerce strategies employed airline sector in the UAE
  • Analysis m-commerce innovation in travel sector in UK
  • Combining the benefits of m-commerce with the benefits of traditional commerce and ecommerce – A study of any multi-national retailer
  • The effects of m-commerce on economic development in Europe
  • Mobile networks technology problems and bottle necks
  • The impact of m-commerce of user interface design
  • Data security in m-commerce
  • Generating revenue through m-commerce – Challenges and opportunities

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E-commerce and the Legislation Dissertation Topics

In order to ensure that computer networks are protected against potential threats and attacks, legislation has been endorsed throughout the world. Legislation can help to bring attackers and cyber criminals to justice. The two most notable legislation introduced in the UK to punish and prevent acts of cybercrimes are the Police and Justice Act 2006 and the Computer Misuse Act 1990. Some suggested topics in the legislation area of e-commerce are as follows:

  • Investigating the efficacy of international legislation to prevent cyber attacks
  • To analyse the scope, definition, reach and effectiveness of the Police and Justice Act 2006
  • To analyse the scope, definition, reach and effectiveness of the Computer Misuse Act 1990

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