Studying e-commerce helps in understanding how online businesses work. As a student of e-commerce, you will be required to learn about the various electronic mediums that online businesses rely upon and how online operations and transactions are carried out.
Essentially, e-commerce is studying the different technologies involved in setting up an online business. These include automated data collection systems, artificial intelligence, user design, inventory management systems, electronic data interchange systems (EDI), online transactions processing, industry-specific user tools, internet marketing, supply chain management, news breaking, and electronic funds transfer, and mobile commerce.
To help you get started with brainstorming for e-commerce topic ideas, we have developed a list of the latest topics that can be used for writing your e-commerce dissertation.
Ph.D. qualified writers of our team have developed these topics, so you can trust to use these topics for drafting your dissertation.
Research Aim: The study will focus on identifying the effects of coronavirus on E-Commerce.
Frequent E-commerce shopping during coronavirus pandemic
Research Aim: Coronavirus has affected almost every business, including E-commerce. This study will investigate the reasons behind increasing online shopping, challenges faced by E-commerce industries, and measures taken to improve the business.
Contribution of E-commerce during COVID-19
Research Aim: This study will identify E-commerce industries' contribution during coronavirus pandemic. What safety measures they have taken to provide safe deliveries of the products? What kind of challenges they faced?
Offline and online shopping after COVID-19
Research Aim: This study will focus on reviewing the current positive and negative impacts on online shopping and shopping in stores and predict the future of shopping after COVID-19, listing the differences, challenges, benefits, and risks of both online and offline shopping.
E-commerce Dissertation Topics for 2021
Topic 1: Impact of digital business on the economic growth of the country: A case study of XYZ country
Research Aim: This research will focus on the significance of digital business during the pandemic and its impacts, not the country's economic growth. It is a detailed view of the future need to be digitalized.
Topic 2: Brand Marketing through social media
Research Aim: This research aims to focus on the importance of Brand Marketing through social media by addressing various current strategies used in brand marketing.
Topic 3: Impacts of social media on customer behavior
Research Aim:This research aims to measure social media's impacts on customer behavior and address various strategies that are effective to attract customers through social media.
Topic 4: What factors influence the consumer's buying decisions?t
Research Aim: This research aims to identify factors that influence the consumer's buying decisions
Topic 5: Black Friday sale strategy to drive sales
Research Aim: This research aims to identify how the Black Friday sale strategy is effective in driving sales. How can huge discounts benefit sellers?
Topic 6: The role of Influencer Marketing in increasing sale
Research Aim: Influencer Marketers impact the customer's perception. This research aims to the role of influencer marketing in increasing sales.
Topic 7: Impact of E-marketing on consumer purchase decision: the case of the luxury industry in the UK
Research Aim: This research aims to measure E-marketing's impact on consumer purchase decisions in the U.K luxury industry.
Topic 8: Analysis of the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success
Research Aim: This research focuses on attaining customer-centric marketing strategies in a competitive advantage for the firm and sustaining business success.
Topic 9: Traditional vs. digital marketing: a comparative study of the last ten years
Research Aim: This research aims to conduct a comparative study of the Traditional vs. digital marketing of the last ten years.
Topic 10: The impact of relationship marketing on customer loyalty: an analysis of the Honda motor
Research Aim: This research aims to assess the impact of relationship marketing on customer loyalty. An analysis of the Honda motor will be conducted as the base of the research.
Topic 11: The importance of search Engines in e-commerce
Research Aim: This research aims to identify the importance of search engines in e-commerce.
Research Aim: This research aims to identify the importance of an E-Commerce company's advertising strategy.
Topic 13: Importance of customer retention in E-commerce
Research Aim: This research aims to measure the importance of customer retention in E-commerce.
Topic 14: Importance of brand loyalty in internet marketing
Research Aim: This research aims to identify the importance of brand loyalty in internet marketing.
E-commerce Dissertation Topics for 2020
Topic 1: Analysing the impact of e-commerce strategies in building better relationships with customers: Case study of the UK fashion industry
Research Aim: UK fashion industry is a fragmented zone where a large number of famous brands have been competing to gain a competitive edge through better customer relationships. For the same purpose, effective e-commerce strategies can help in building better customer relationships. Thus, the main purpose of this research will be to analyse the impact of e-commerce strategies on building better relationships with customers of the UK Fashion industry.
Assessing the impact of unique web-site attributes on consumer buying pattern: Case study of Amazon and Ebay
Research Aim: The rise of information technology has led famous brands to develop unique attributes for their websites to encourage their audience to buy. One of the most notable issues of the e-commerce industry is the ever-increasing competition amongst online retailers that offer user-friendly and unique website design and UX features to achieve favourable results. The purpose of this study will be to assess the impact of website attributes on consumer buying patterns with a focus on Amazon and e-bay.
Topic 3: How does e-commerce facilitate in adding value to a business: Case study of service industry of China
Research Aim: In today’s world with tech-savvy consumers, online purchases are much higher as compared to traditional, in-store purchases. This persuades the pioneers of the service industry to add value to their business by providing e-commerce facilities to consumers. Therefore, the main purpose of this research will be to analyse how e-commerce facilitates and adds value to a business with a focus on China service industry.
Topic 4: Critical analysis of security policies and vulnerabilities of an online banking website: Identifying the challenges and remedies to improvise risk management
Research Aim: The number of internet users around the world is increasing with each passing year, however, this has also posited various security problems for online banking websites. The main purpose of this study will be to critically analyse security policies and the vulnerabilities of the online banking websites along with the identification of challenges and remedies for improvising risk management.
Topic 5: Can E-Commerce Help Organisations Build a Competitive Advantage over its Competitors?
Research Aim: This research will talk about the role of e-commerce in helping organisations build a competitive advantage against its competitors. This research will understand how e-commerce, through advanced technology, helps businesses attain their business objective and how it helps them facilitate their customers as well.
Topic 6: Exploring the Regulations and Guidelines Set Out for the E-Commerce Companies
Research Aim: This research will understand the rules and regulations set out by the government and regulating authorities in order to implement safe and secure e-commerce. Businesses, when offering online payment services to its customers, have to make sure that they comply to the laws set out by the government so that customers’ payments are safe and secure.
Topic 7: Analyzing the best security mechanisms that should be implemented by e-commerce businesses
Research Aim: When implementing e-commerce models, it is absolutely necessary for businesses to make sure that the best security mechanisms are put in place. Customers trust companies which is why they make online payments, thus the development of secure payment gateways is vitally important to keep the trust of customers. This research will analyse the various security mechanisms available for companies and how businesses should implement them.
Topic 8: Exploring the data privacy issues in e-commerce
Research Aim: This research will be focused on trust issues surrounding e-commerce. Customers make credit card payments trusting the company and the technology in use. However, there have been instances where companies failed to protect customer data and their privacy is compromised. Such incidents can cause the company to lose its reputation and find itself having to deal with the legal issues. This study explores the various privacy issues that customers come across when buying online
Topic 9: E-Commerce and customer retention – What role does e-commerce play?
Research Aim: This research will explore an important aspect of businesses i.e. customer retention. The study will analyse whether or not e-commerce helps businesses in retaining customers. If it does, what are the various causes and reasons people trust e-commerce and stay loyal to a brand? This research will investigate all the possibilities to conclude whether e-commerce plays a role in retaining customers or not.
Topic 10: Security limitations and challenges of implementing e-commerce.
Research Aim: This research will explore the challenges and security limitations businesses have to deal with when building an e-commerce business. The study will include the various security elements that companies have to consider when implementing e-commerce models, the challenges they encounter and the steps that they take in order to ensure the security of customers’ data as well as their own systems.
E-commerce Marketing Dissertation Topics
Their marketing and advertising strategies largely influence e-businesses. Without having a well-rounded and educated marketing strategy, an e-business in today’s cut-throat online environment will surely struggle to succeed.
Webmasters and online marketing experts employ various marketing strategies to engage potential customers on social networks, banner advertisements, and paid advertisements.
The internet has played a vital role in making data available to everyone, making it possible to target customers based on their demographics and social media profiles. Thus, from these intriguing and up-to-date e-commerce marketing topics, you can choose the most suitable one for your own dissertation project.
Topic 11: E-commerce and the importance of search engine rankings for businesses
Research Aim: This research will identify the importance of search engine ranking for ecommerce businesses.
Topic 12:Investigating internet marketing strategies employed by traditional retailers
Research Aim: This research will explore and evaluate the internet marketing strategies undertaken by businesses.
Topic 13:Retaining customers by employing e-commerce: A case study of the UK fashion industry
Research Aim: This research will explore the ways through which e-commerce businesses can retain their customers. A specific focus of this study will be the UK Fashion industry.
Topic 14: Wholly online or one foot in both worlds – The advantages and disadvantages of the two commonly employed marketing strategies - online and conventional models
Research Aim: This research will aim to understand the pros and cons of two main marketing strategies employed by companies. Also, this research will study businesses that run both, online and traditional businesses.
Topic 15:To investigate internet marketing strategies employed by e-commerce retailers
Research Aim: This research will understand the internet marketing strategies undertaken by e-commerce retailers.
Topic 16: Understanding the effect of customer behaviour on internet marketing strategies
Research Aim: This research will understand how internet marketing strategies change with consumer behavior.
Topic 17: Measuring the success of marketing strategy employed by new e-businesses – A case study of the UK retail industry
Research Aim: This research will aim to measure the success of marketing strategies adopted and employed by companies in the UK retail sector.
Topic 18:Measuring the success of internet marketing strategy employed by traditional businesses – A case study of the airline industry
Research Aim: This research will explore the success of internet marketing strategies employed by the traditional businesses in the airline industry of the UK.
Topic 19:The role of original and plagiarism free content in today’s e-marketing strategies
Research Aim: This research will explore an important concept of internet marketing i.e. content marketing. The importance of content quality and authenticity will be evaluated in this study.
The importance and the role of an effective e-commerce strategy should never be overlooked especially when promoting a product or service. In today’s highly “technology-oriented” world, having an internet presence is considered a requirement.
A well-rounded design can help e-businesses become leaders of their respective industries. Some related topics are listed below:
Topic 20: Evaluating internet marketing strategies employed by existing e-businesses
Research Aim: This research will aim to explore the various internet marketing strategies employed by various existing businesses. The dissertation will identify the most successful online marketing strategies for the last five years in the UK e-commerce industry.
Topic 21: The challenges and opportunities for organisations migrating to the internet
Research Aim: This research will explore the challenges and opportunities that companies come across when transitioning from traditional to an e-commerce model.
Topic 22: Accident or Design – Do we really have an internet marketing mix model/strategy that is sure to work?
Research Aim: This research will aim to explore whether we really have an internet marketing mix model/strategy that is sure to work or do online marketing strategies become successful by accident.
Topic 23: Investigating the use of customer service in e-commerce to gain competitive advantage
Research Aim: This research will investigate the role of friendly and efficient customer services in the success of e-commerce strategy
Topic 24: Exploring the most effective aspects of e-commerce strategy in today’s world
Research Aim: This research will outline the most important qualities of an e-commerce strategy to be successful in today’s fast-moving world.
Topic 25: Exploring the various internet business value creation strategies employed by e-businesses
Research Aim: This research will explore and investigate the different internet value creation strategies adopted by e-commerce businesses.
Topic 26: Measuring performance of an e-business marketing strategy
Research Aim: This research will aim to measure the success of an e-commerce strategy implemented by an e-commerce business. This topic can be customized to focus on a specific company or a specific strategy.
Topic 27: Investigating e-business strategies employed by educational institutes in the UK
Research Aim: The educational sector has adopted e-commerce to attract students from around the world. This study will aim to investigate the e-commerce strategies implemented by educational institutes to evaluate their success.
Topic 28: Reviewing the e-business strategies employed by the UK SME’s
Research Aim: This research will compare and analyse the best e-commerce strategy implemented by SMEs in the UK.
Topic 29: How effective e-commerce strategies can help companies in building their brand reputation
Research Aim: This research will understand the various strategies implemented by companies and will conclude whether implementing them helps companies build their brand reputation.
E-commerce Security and Trust Dissertation Topics
The importance of trust and security in e-commerce has greatly increased in recent times, thanks to the growing number of threats that exist on the internet. When companies decide to implement e-commerce models, they entrust their customers that their data and privacy will be protected.
On the other hand, customers also make e-commerce payments trusting the company with their information. Thus, exploring these two essentials of e-commerce will help understand how successful companies have been in assuring customers about their security systems. Here are some commerce trust and security topics for you to choose from.
1. E-Commerce Trust Dissertation Topics
Topic 30: Trust in e-commerce – Reality or myth?
Research Aim: This research will explore the trust aspect of e-commerce as to whether it really exists or is just a myth.
Topic 31: Investigating data privacy issues in e-commerce and how they affect businesses
Research Aim: This research will explore the data privacy issues in the e-commerce industry and how they affect businesses.
Topic 32: Data Protection Act: Does it help in building trust in e-commerce
Research Aim: This research will understand the data protection act. It will also analyze whether or not it helps businesses to build trust. The research will explore whether changes to this act are required or not.
Topic 33: How has anti-virus technology helped the e-commerce industry?
Research Aim: This research will explore the effectiveness of anti-virus software and whether it has helped protect the e-commerce industry.
Topic 34: Investigating strategies used by retailers to build up trust among potential and existing customers
Research Aim: This research will analyze the strategies utilized by retailers in the UK to build trust among customers.
2. E-commerce Security Dissertation Topics
Topic 35: To Identifying the security limitations that led to third party attacks in the past
Research Aim: This research will analyse the past third party attacks and will explore the reasons as to why those happened.
Topic 36: An empirical study of e-commerce security, challenges and solutions
Research Aim: This research will discuss the basics of e-commerce security, the challenges faced by the industry and its solutions.
Topic 37: Investigating strategies employed by e-commerce businesses to enhance the security of e-commerce transactions
Research Aim: This research will aim to understand the various strategies that are employed by e-commerce businesses in order to enhance the security of e-commerce transactions.
Topic 38: Exploring the effectiveness of encryption in the e-commerce industry
Research Aim: This research will investigate the effectiveness of encryption and the reason why the e-commerce industry adopted it.
Topic 39: Online reputation management: Exploring how e-commerce companies in the UK fashion industry practices it
Research Aim: This research will discuss a relatively new concept, online reputation, and will explore how the UK fashion industry practices it.
E-commerce Usability Dissertation Topics
Not many e-businesses pay enough attention to the usability of their e-commerce website. It should be noted that the complex ordering and navigation system leads to higher bounce rates, leaving companies with very little or no revenue.
Companies should build a user-friendly user interface or else visitors will prematurely give up and abandon their shopping cart. To explore this aspect of e-commerce, here are some latest research topics:
Topic 40: A comparative analysis of the usability of world’s leading travel websites
Research Aim: This research will compare the website user interface of leading airlines such as Emirates, Qatar Airways, Turkish Airlines, etc.
Topic 41: Evaluating the website design and structure of the leading UK retail stores
Research Aim: This research will evaluate the website design and structure of the leading retail stores in the UK.
Topic 42: Assessing the website usability and design interface of government websites in the U.A.E.
Research Aim: This research will analyse the websites' user interface of government-run websites in the United Arab Emirates.
Topic 43: Reviewing user friendly design options for an e-commerce website for online clothing store
Research Aim: This research will explore the website UX design options that must be taken into consideration by companies to ensure user-friendliness and smooth flow.
Topic 44: An analysis of the usability of m-commerce applications
Research Aim: This research will discuss and analyse the m-commerce application of the web-systems as to how they should be built keeping user-friendliness in mind.
Topic 45: Customer preferences and behaviour: Should these be considered when building a website?
Research Aim: This research will consider two important aspects of website development - customer preferences and behavior. The study will discuss the importance of being mindful of consumer behaviour and consumer preferences when building a brand new website.
Topic 46: The impact of poorly designed websites on company’s revenues
Research Aim: This research will assess the effects of poorly designed websites on company’s revenues.
Topic 47: Customer satisfaction and usability: Are they both related in e-commerce?
Research Aim: This research will explore the most important factor related to business i.e. customer satisfaction and how it relates to website UX designing.
Topic 48: Critically analysing the UX design technologies employed by e-commerce businesses.
Research Aim: This research will critically analyse the current technologies employed by e-commerce businesses.
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E-commerce Law Dissertation Topics
Governments across the globe have reacted slowly to technological advancements being made over the last fifty years. The lobby groups behind large profit-making organisations play a huge part in the e-commerce laws being made.
The Digital Millennium Copyright Act and the Copy Right Act are two classic examples of such laws created to protect the interests of those in power. Consequently, the benefits of the legislation are not being experienced by the general public. Thus, it is worth exploring this aspect of e-commerce. Some suggestions are provided below if you wish to base your e-commerce dissertation on law:
Topic 49: To compare the e-commerce regulations in United States of America and the European Union for new and existing e-commerce businesses
Research Aim: This research will compare and analyse the e-commerce laws and regulations for new and existing businesses in the United States of America and the European Union,
Topic 50: The role of consumer protection laws in development of e-commerce – The case of the UAE
Research Aim: This research will explore the customer protection laws and its role in the development of e-commerce in the UAE.
Topic 51: Computer Misuse Act 1990: Is it relevant today in the e-commerce industry?
Research Aim: This research will explore the computer misuse act 1990 and whether or not it is relevant today in the e-commerce industry.
Topic 52: Exploring how Brexit will Impact the e-commerce laws for companies in the UK
Research Aim: This research will explore the impact of Brexit on the e-commerce industry in the UK and whether or not there will be new laws.
Topic 53: The impact of the American Copyright Act extension on e-commerce
Research Aim: This research will explore the impact of the American Copyright Act extension on e-commerce.
Topic 54: Analysing the impact of international legislation on the e-commerce industry
Research Aim: This research will analyse the impact of international legislation on the e-commerce industry.
Topic 55: Investigating UK’s legislation concerning e-businesses and how it affects businesses
Research Aim: This research will understand how UK legislation has set out e-commerce rules and how it impacts businesses.
Topic 56: Exploring the effectiveness of the e-commerce laws and legislation as a Deterrent to cyber attacks
Research Aim: This research will understand whether or not e-commerce laws and legislation act as a deterrent to computer attacks, and how effective they have been.
Topic 57: The implications of Data Protection Act 1988 for e-businesses
Research Aim: This research will aim to understand the implications of Data Protection Act 1988 for e-commerce businesses of today.
Topic 58: An analysis of the lawfulness of the e-commerce industry
Research Aim: This research will explore in-depth the laws and legislation related to e-commerce and how well they are adopted and implemented by the e-commerce businesses.
Mobile E-commerce Dissertation Topics
Studies performed on e-commerce by various researchers reveal that mobile e-commerce will be the next “big thing” in the e-commerce industry.
With smartphones being the emerging and driving force in technology, the use of the internet in today’s world is not limited only to desktops and laptops. All smartphones using android and IOS applications allow users to browse the internet.
Consequently, more and more retailers are now upgrading their websites to make them responsive and friendlier to mobile visitors. In this regard, some savvy e-commerce retailers are developing delivery mechanisms that satisfy the new platform's needs.
Thus, it will be interesting to explore this aspect of e-commerce as it will give an insight into the current e-commerce industry. Here are some interesting mobile e-commerce dissertation topics that you can choose from.:
Topic 59: Wireless security and its effectiveness in the e-commerce Industry
Research Aim: This research will explore the concept of wireless security and how it helps e-commerce industry.
Topic 60: Analysing the use of m-commerce by customers today – Understanding their adoption pattern
Research Aim: This research will aim to understand the m-commerce adoption rate and what compels customers to move towards m-commerce.
Topic 61: Investigating m-commerce strategies employed airline sector in the UAE
Research Aim: This research will investigate the m-commerce strategies that are employed by the airline sector in the UAE.
Topic 62: Analysing m-commerce innovation in the travel sector of UK
Research Aim: This research will analyse the quick adoption rate of m-commerce rate in the travel sector in the UK.
Topic 63: Combining the benefits of m-commerce with the benefits of traditional commerce and ecommerce – A study of any multi-national retailer
This research will present a comparative analysis of traditional commerce and e-commerce and how multinationals benefit from it. This topic can be customized to a country or company of your choosing.
Topic 64: The effects of m-commerce on economic development in Europe
There is no doubt that e-commerce and m-commerce have played a huge role in the development of economies. This research will investigate the impact of m-commerce on Europe’s economic development.
Topic 65: Trust and Security Issues in M-Commerce: How Companies can Overcome them
This research will present some major trust and security issues associated with m-commerce, and will also explore ways how companies can overcome these challenges.
Topic 66: The impact of m-commerce user interface on Companies’ Revenues
This research will first understand the importance of user interface in m-commerce, and will then assess its impact on the company’s profitability.
Topic 67: Understanding the Role and Importance of Data security in m-commerce – How it can be Ensured
Just like e-commerce, m-commerce also has its own data security issues. This research will understand the role of the importance of data security and discuss how it can be ensured.
Topic 68: Generating revenue through m-commerce – Challenges and opportunities
This research will understand the challenges and opportunities associated with revenue generation through m-commerce.
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As a student of e-commerce looking to get good grades, it is essential to develop new ideas and experiment on existing e-commerce theories – i.e., to add value and interest in the topic of your research.
The field of e-commerce is vast and interrelated to so many other academic disciplines like civil engineering, construction, law, and even healthcare. That is why it is imperative to create a e-commerce dissertation topic that is articular, sound, and actually solves a practical problem that may be rampant in the field.
We can’t stress how important it is to develop a logical research topic; it is the basis of your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic credit-ability, the research may not make logical sense, there is a possibility that the study is not viable.
This impacts your time and efforts in writing your dissertation as you may end up in the cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.
Keeping our advice in mind while developing a research topic will allow you to pick one of the best e-commerce dissertation topics that not only fulfil your requirement of writing a research paper but also adds to the body of knowledge.
Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature in order to identify gaps in the research that you may help fill.
Remember- dissertation topics need to be unique, solve an identified problem, be logical, and can also be practically implemented. Take a look at some of our sample e-commerce dissertation topics to get an idea for your own dissertation.
Introduction: This chapter includes project rationale, research background, key research aims and objectives, and the research problems. An outline of the structure of a dissertation can also be added to this chapter.
Literature Review: This chapter presents relevant theories and frameworks by analyzing published and unpublished literature on the chosen research topic to address research questions. The purpose is to highlight and discuss the selected research area's relative weaknesses and strengths while identifying any research gaps. Break down the topic and key terms that can positively impact your dissertation and your tutor.
Findings and Analysis: Findings of the research are analyzed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include graphs, charts and tables in this chapter to identify meaningful trends and relationships.
Discussion and Conclusion: The researcher presents his interpretation of the results in this chapter and states whether the research hypothesis has been verified or not. An essential aspect of this section is establishing the link between the results and evidence from the literature. Recommendations with regards to the implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
References: Make sure to complete this following your University’s requirements
Appendices: Any additional information, diagrams, and graphs used to complete the dissertation but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.
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