Tourism and Hospitality Dissertation Topics
Published byat August 9th, 2021 , Revised On October 26, 2021
As a tourism student, you will be required to study the basics of tourism, hospitality, and event management. Some important issues surrounding tourism include but are not limited to medicine, finance, culture, geography, and more.
We understand that choosing the right dissertation topic can be a bit overwhelming for you. Therefore, our writers have provided a comprehensive list of tourism dissertation topics. These topics are recent, relevant, and exploratory enough for you to conduct a comprehensive research study.
We can even customize topics according to your needs. So, go through our list of dissertation topics, choose the one that interests you, and let us know if you would like any help from our writers.
You may also want to start your dissertation by requesting a brief research proposal from our writers on any of these topics, which will include an introduction to the problem, research question, aim and objectives, literature review along with the proposed methodology of research to be conducted. Let us know if you need any help in getting started.
You can review step by step guide on how to write your dissertation here.
Effects of Covid-19 on Tourism and Hospitality Dissertation Topics
Topic 1: Tourism after Coronavirus Pandemic - Way Forward for Tourism and Hospitality Industry in the UK or Any Other Country of Your Choice
Research Aim: Tourism is a reason for most of the human mobility in the modern world. According to the World Tourism Organization (2020), international tourism has indicated continuous growth for the tenth consecutive year reporting 1.5 billion international tourist arrivals in 2019 and an estimated 1.8 billion international tourist arrivals by 2030 )people are forecasted to be. This particular research will focus on the effects of the Covid-19 outbreak on the tourism and hospitality industry in the United Kingdom or any other country of your choice.
Topic 2: Investigating the Long Term Effects of Prolonged and New Travel Restrictions on the UK Tourism Industry
Research Aim: Britain will require anyone entering the country to self-quarantine for two weeks, and other European countries are pondering similar measures, but the prospects of prolonged and even new travel restrictions are destroying what hopes the continent’s airlines and tourist industry have been harbouring of at least a partial coronavirus rebound. Can the tourism sector of the UK overcome these challenges?
Topic 3: Coronavirus: Dubai Tourism Insists Emirate's Hotel Sector is Healthy, Rejects Bloomberg Report but Is It Really the Case?
Research Aim: Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has denied a Bloomberg report about the emirate’s hospitality businesses being adversely affected by the coronavirus pandemic. This research will employ primary research methodology to gather data from the key stakeholders of the Emirates hoteling industry to assess whether or not the ongoing Covid-19 crisis is causing panic and financial damages to the hoteling industry.
Research Aim: Many European countries, including the UK, are easing lockdown measures, including tourist destinations preparing for the summer. Cafes and restaurants in London and other cities hardest hit by the virus in the UK have opened two weeks behind the rest of the country. However, with most travellers preferring to stay home in the wake of the Covid-19 pandemic, how effective are these measures going to be?
Research Aim: In the Caribbean, the government plans to require all visitors to undergo rapid Covid-19 testing upon entry. They hope provisions such as virus tests for all industry workers and socially distanced resort dining will make people feel comfortable travelling. This research study will explore whether the measures taken by the Caribbean government will actually encourage the visitors to leave the comfort of their home and travel in the midst of the Covid-19 Crisis.
Tourism and Hospitality Dissertation Topics for 2021
Research Aim: This research aims to study online tourism websites and travelling agents
Research Aim: This research aims to assess the advances in Tourism and Hospitality post-pandemic
Research Aim: This research aims to study the impacts of social distancing on tourism managements
Research Aim: This research aims to assess advances in Hotel management post-pandemic
Tourism and Hospitality Dissertation Topics for 2020
Research Aim: Medical tourism is a growing trend. An increasing number of people travel to another country, seeking medical treatment which is expensive or unavailable on their own. Various factors impact the destination selection process for medical treatment purposes. The destination can be local or international. With limited evidence on the factors that impact destination selection for medical tourism, there is a need for a comprehensive study exploring these factors in detail.
Topic 2: Impact of Low budget Airline Services on Boosting International Tourism in Europe: A Case Study of Ryanair.
Research Aim: With increasing costs of air travelling, the demand for low-budget airline services is on the rise. Ryanair is one of the leading low-budget airline services based in the UK. Its cheap air tickets attract many regular travellers. Given this, the main aim of this research will be to explore whether or not low-budget airlines are actually helping to increase international tourism in Europe or not. This research will be conducted based on quantitative data which will be collected from a sample of Ryanair international tourism travellers.
Topic 3: Eco-friendly Practices and Their Effect on Hotel Selection Decision: A Case Study of UK Hospitality Industry.
Research Aim: Various technologies can be implemented to achieve eco-friendliness, such as; internet of things, automation technology, bamboo industrialisation, and sustainable building construction. On the other hand, eco-friendly practices include; water and energy conservation, renewable energy use, waste recycling and management, alternative plastic products, and more. Many hotels in the UK install solar panels and automated systems, which generate renewable energy and ensure complete automation for lights and water. It is worth evaluating how eco-friendly technologies and practices affect the hotel selection decision of guests in the UK hospitality industry.
Topic 4: How Economic Conditions of a Country Impact its Local Tourism: Identifying the Economic Factors Influencing the Tourism Sector.
Research Aim: Economic factors have a great impact on tourism. When a country is economically strong, it spends a great deal on tourism development. On the other hand, tourism could be adversely affected if a country is struggling with its finances. This research aims to investigate and critically analyse the economic factors which tend to affect the tourism sector of a country. The study will also weigh the economic upsides and downsides of these factors concerning local tourism.
Research Aim: These days, social media websites play a tremendous role for tourists in destination selection. The experiences and reviews that people share on online social platforms have a huge impact on making or breaking the future of any tourist destination. This research will analyze the role of different social media platforms in choosing tourism destinations among tourists. This research will also shed light on the rationale and factors people rely on social media to select their tourism destination.
Topic 6: Assessing the Impact of Government Rules, Regulations, and Policies on Tourism Development: A Case Study of Developing Countries.
Research Aim: The tourism sector of any country is greatly looked after by governmental and regulatory bodies. This research will analyze the role played by such bodies from the perspective of policymaking and regulation implementation. The study will also explore how the impact of policymaking and government regulations in developed countries might be different from that of developing countries.
Topic 7: Analysing the Impact of Natural Hazards on the Tourism Industry of the UK: Recommending Effective Measures to Minimise Risk.
Research Aim: Natural hazards can have a disastrous effect on the tourism industry of any country. The UK is one of the countries where the tourism industry has experienced huge success. Thus, this research will be carried out to analyze the impact of such hazards on the UK’s tourism sector.
Topic 8: Assessing the Factors and Preferences Impacting Tourist's Decisions to Travel to a Dark Tourism Site.
Research Aim: As a result of a shift in preferences of tourists and an urge to explore and learn, dark tourism has gained immense popularity and success in recent times. This research will explore the factors and reasons why tourists choose dark places as their tourism destination.
Research Aim: Travel bloggers and vloggers are an important part of the tourism industry now. These people travel the world, document their experiences through their writing or videos, and influence people. Tourists throughout the world now depend on their reviews and choose their travel destinations accordingly. This research will aim to explore how these influencers have completely changed the tourism industry.
Educational Tourism Dissertation Topics
Tourism has gained tremendous popularity among academicians and researchers in recent times. Educational tourism primarily takes into consideration technical competencies and new knowledge gained outside the classroom environment.
Educational tourism brings to light the idea of travelling to learn about the cultures of other nations. Exchange student programmes are perhaps the most commonly employed educational tourism strategy, allowing students to learn about the culture of the host nation through research work and travel. Possible areas of research in this field of tourism for your dissertation are provided below;
Research Aim: This research will discuss the educational exchange programmes in detail and will also assess how educational tourism can add to the appeal of the host nations for prospective tourists.
Topic 2: Factors Affecting the Decision of British Students to Join International Student Exchange Programmes.
Research Aim: Even though student exchange programmes are popular throughout the world, there are certain countries where they are practised the most. This research will study one such country, the UK, concerning the factors that encourage British students to join international exchange programmes.
Research Aim: This research will analyse the factors that contribute towards the success of study programmes in the UK, i.e. benefits of studying in the UK and the attractiveness of the UK as a place to live and study.
Topic 4: To Analyse the Satisfaction of International Students Enrolled in Student Exchange Programmes in the UK
Research Aim: This research will cover an important topic, i.e., measure the satisfaction of international students enrolled in exchange programs in the UK – the same topic can be used for any other country such as the USA or Canada.
Topic 5: To Investigate Potential Marketing and Communication Tools to Promote “any country” as the Best Place to Pursue Higher Education.
Research Aim: This research will investigate and conclude the most successful marketing and communication tools that are used to promote exchange programmes in a particular country. The topic can be customised according to the country of your choice.
Topic 6: What are the factors Influencing British Students’ Decision to Join Academic Year Exchange Programme in Japan?
Research Aim: Japan is one of the most popular destinations when it comes to student exchange programmes. This research will assess the factors that influence a British student’s decision to go to Japan to pursue education.
Topic 7: To Examine the Popularity of Student Exchange Programmes Offered by Chinese-speaking Countries.
Research Aim: This research will explore the reasons for the popularity of student exchange programmes in countries where Chinese is the official language such as Hong Kong, Taiwan, China, etc.
Research Aim: Summer camps are extremely popular in the west. This research will explore the perceptions of British students towards summer camps and what motivates them to attend them.
Topic 9: Factors Affecting the Decision of University Students to Pursue a Placement Programme in the US?
Research Aim: This research will aim to understand the rationale of university students’ decisions to pursue placement programmes in the US,
Topic 10: To Examine the Satisfaction of University Students Returning from Cultural Exchange Programmes in the US.
Research Aim: This research will aim to understand the satisfaction of university students who are on their way back from exchange programmes in the US.
Medical Tourism Dissertation Topics
Medical tourism is a new area of study in the tourism industry. The gap in the prices of medical facilities available in developing and developed countries is significant, propelling many patients to travel to far destinations to benefit from economic, medical services.
Similarly, many financially well-off patients decide to have medical treatment in foreign countries with advanced and established medical systems that provide state-of-the-art medical facilities unavailable in their home countries.
Although there may be insufficient secondary data to analyse this tourism sub-topic, researching this area will prove to be interesting. You can choose your medical tourism dissertation topics from this list.
Topic 1: Investigating the Reasons Why British Citizens Travel to Different Countries for their Dental Procedures
Research Aim: This research will identify and discuss in detail the reasons why British citizens travel to different countries for dental treatment.
Topic 2: The efficacy of marketing and communication tools employed by Thai plastic surgery and extreme makeover service providers – An investigation into the attitude and perception of British travellers.
Research Aim: A large number of British citizens travel to Thailand for cosmetic and plastic surgeries. This research will aim to understand the attitudes and perceptions of British travellers who opt for these surgeries in a foreign country. The research will also assess the marketing and communication tools employed by Thai medical service providers.
Topic 3: To Identify and Discuss Critical Marketing Strategies to Promote a Weight Loss Centre in the UK.
Research Aim: This research will talk about the marketing strategies that are undertaken in the UK to promote weight loss centres.
Topic 4: Measuring Customer satisfaction of British Lesbians After Having Sex Reassignment at Yanhee International Hospital, Bangkok
Research Aim: This research will measure the customer satisfaction of British lesbians after they have undergone gender reassignment at the Yanhee International Hospital in Bangkok.
Topic 5: To Examine the Factors Influencing the Decisions of British Women to Buy Body Contour Tour Packages in East Asia.
Research Aim: This study will analyze the factors that influence the decision-making of British women when burying body contour tour packages in East Asia.
Topic 6: To Investigate the Extent to Which Swiss Weight Control Tour Packages Have Influenced Women in the UK.
Research Aim: This research will focus on the decision-making detriments of British Women who opt to purchase weight control tour packages in Switzerland.
Research Aim: This study will analyze how young British females perceive facial lifting package tours in East Asia.
Topic 8: To Understand and Discuss the Factors Affecting Buying Decisions to Benefit from Extreme Makeover Tour Packages in Eastern Europe.
Research Aim: This research will critically explore the factors that influence the buying decision of customers who purchase extreme makeover packages from Eastern Europe.
Topic 9: How Attractive are the Plastic Surgery Makeover Services to Female British Customers – A Qualitative Study
Research Aim: This research will understand and analyze the attractiveness of plastic surgery makeover services that influence British females to purchase them. The research will be descriptive in nature.
Research Aim: This study will investigate gender reassignment tour packages that interest homosexual men and the factors influencing their decision-making process.
Tourism Management Dissertation Topics
Tourism management is perhaps the most interesting area of the tourism industry. It mainly involves travelling for the purpose of leisure and recreation. People travelling to other countries and outside their usual environment with the intent of leisure can be classified as tourists.
It should be noted that the phenomenon of tourism has grown tremendously in recent years, thanks to the impact of globalisation. There are many countries such as Malaysia, Thailand, Singapore, Maldives, and Fiji, whose largest source of income is tourism. In these countries, tourism generates huge revenue for the government and also provides employment opportunities for the working class as well as businesses.
The suggestions below can help you to narrow your research for your tourism dissertation.
Research Aim: This research will focus on how Chinese heritage is perceived by British tourists and what compels them to visit China.
Research Aim: This research will analyse and explore the various factors that promote London as one of the most attractive destinations for Christmas shopping.
Topic 3: Investigating the Underlying Factors that British Citizens Consider when Choosing a Destination for Their Winter Holidays.
Research Aim: This research will analyse the various factors that British citizens consider and evaluate when choosing a destination for their winter vacations.
Research Aim: This research will study the factors influencing employee motivation in luxury and five-star hotels in Dubai. The study will make use of secondary data and primary research to establish the exact factors that motivate employees to work for luxury hotels in Dubai.
Research Aim: This study will dive into the past to establish how the Thai tourism industry responded to Tsunami.
Research Aim: This research will explore the factors that British citizens consider when planning their holiday to Egypt.
Topic 7: Attitude and Perception of British Tourists Toward Thailand as a Winter Holiday Destination
Research Aim: This study will research why the British choose Thailand as their winter holiday destination.
Research Aim: This research will consider the reasons why South African cruise is extremely popular amongst British tourists.
Topic 9: To Investigate the Efficacy of Integrated Marketing Communication Tools to Restore the Image of Amsterdam as the Best Tourist Destination in Europe
Research Aim: This research will explore the marketing and communication tools utilized to market Amsterdam as the best tourism destination in Europe.
Topic 10: Factors Influencing British Customers’ Decision to Choose a Particular Destination During the Summer/winter Holiday
Research Aim: This research will discuss all the factors that influence British citizens to choose a destination for their summer or winter holidays. This topic can be customized according to a country of your choosing.
Hospitality Dissertation Topics
Hospitality industry consists of casinos, resorts, restaurants, hotels, catering as well as other businesses that serve the tourists. At its core hospitality can be defined as the relationship between a guest and the hotel.
Other aspects of hospitality include but are not limited to liberality, friendliness, warm welcome, entertainment, goodwill, and reception. Modern-day businesses pride themselves on their acts of hospitality. Thus, it is an extremely interesting sub-topic to base your dissertation on. Some topics in this area of tourism are suggested below.
Topic 1: Examining How Popular Travel Agents Such as eBrooker and Opodo are Perceived by British Tourists
Research Aim: This research will evaluate some of the best and most popular travel agents such as Opodo and eBookers and how they assist British tourists with their destination planning.
Research Aim: This research will identify the factors that influence British customers’ decision to opt for luxury hotels.
Research Aim: This research will identify features of a luxury hotel that attract British couples looking for a honeymoon location.
Research Aim: This study will investigate hospitality purchases of attractive luxury hotels in Dubai.
Topic 5: What are the Prime Factors Influencing Restaurant Selection Decisions of Young British Couples?
Research Aim: This research will explore the factors that influence British couples to select restaurants for their time out.
Topic 6: Investigating and Reviewing Strategies Employed by Hotel Restaurants and Pubs in London to Keep Their Employees Motivated
Research Aim: This research will study an important aspect of the tourism industry, i.e., how hotel restaurants and pubs in London keep their employees motivated.
Research Aim: This research will investigate the relationship between how customers in London choose a luxury hotel based on their culture.
Research Aim: This research will explore how brand sales and recognition are built using various marketing and communication tools.
Topic 9: Understanding the Relationship Between Customers’ Buying Decisions and Leisure Hotel Hospitality Features within the Context of Overseas Holidays
Research Aim: This research will explore the relationship between customers’ decision to choose a luxury hotel while visiting different countries.
Research Aim: This research will first talk about different hospitality companies and how their brand image impacts tourists’ buying decisions.
Black Tourism Dissertation Topics
Black tourism, also known as dark tourism and grief tourism, involves travelling to historical sites/places associated with death, casualties, and suffering.
Dark or black tourist sites such as battlefields, monuments, castles, Tsunami sites, and Ground Zero are man-made or natural. They are found commonly in Scotland, South Asia, China, and Eastern Europe.
Dark tourism may not be the ideal choice for many students. However, it is an exciting topic to explore. Possible research topics under this field of tourism are listed below:
Topic 1: How Local Communities Can Benefit Commercially and Socially from Tours to Death/Casualty Sites – A Qualitative Study
Research Aim: This research will explore the various benefits that local communities can experience from touring death or casualty sites.
Research Aim: Taj Mahal can be categorised as a dark tourism site because many people consider it a mausoleum. This research will discuss the attitude and perceptions of tourists when visiting the Taj Mahal.
Topic 3: To Investigate and Identify the Factors Influencing Tourists’ Decisions to Visit gGrief Sites in the UK
Research Aim: This research will explore the factors that influence the decisions of tourists to visit grief sites in the UK.
Research Aim: Mercat Tour in Scotland is considered a ghost site. This study will explore what makes this site a dark tourism destination.
Topic 5: Developing a Highly Effective Marketing Strategy to Promote London Dungeon Among the Tourists
Research Aim: This research will understand the various marketing strategies undertaken to promote the London Dungeon amongst tourists.
Research Aim: This research will understand the various factors that influence British tourists’ decision to select a dark tourism site.
Topic 7: Developing a Marketing Strategy to Promote Beaumaris Prison in Wales as Another Black Tourism Site in Britain
Research Aim: This research will focus on developing a successful marketing strategy that will help promote Beaumaris Prison in Wales as a black tourism site in Britain.
Research Aim: This research will discover how British tourists perceive man-made dark tourism destinations.
Comparing the Man-made Black Tourism Sites with the Natural Disaster Grief Sites from the Perspective of Tourists
Research Aim: This research will compare manmade and natural dark tourism destinations with a focus on tourists’ perceptions.
Research Aim: This research will explore whether or not local communities are impacted in any way when dark tourist sites in their locality are visited.
Sustainability and Tourism Dissertation Topics
At its core, this field of tourism primarily focuses on the way tourists can live harmoniously with the planet earth. Ecotourist sites or sustainable tourist sites are those that promote fauna and flora and cultural heritage. Another objective of eco-tourism is to provide social and economic opportunities to local communities. Some interesting topics worth exploring, in this area, are suggested below:
Research Aim: This research will study the impact of the internet on the rising eco-tourism trend in the UK.
Research Aim: This research will study the reason why British tourists opt for an eco-tourism site as compared to traditional destinations.
Topic 3: Establishing and Discussing Strategies to Promote Swansea as the Best Eco-tourist Spot in the UK
Research Aim: This research will discuss the various ways through which Swansea can be promoted as the best eco-tourist spot in the UK.
Research Aim: This research will understand the various factors that influence the tourists’ decision to choose an eco-friendly site for their next holiday destination.
Topic 5: Examining the Use of Integrated Marketing Communication Tools to Promote Eco-tourism in Great Britain
Research Aim: This research will study and analyze the different ways through which integrated marketing communication tools should be used to promote eco-tourism in the UK.
Research Aim: This study will compare developing eco-tourism sites and developed or Western eco-tourism sites. The study will conclude which sites tourists prefer and what factors lead them to their decision.
Research Aim: This research will explore whether or not eco-tourism helps develop social and economic opportunities in the local communities. If it does, the study will explore those factors as well.
Topic 8: Exploring the Factors Affecting the Buying Decisions of Customers Interested in Eco-tourism Sites
Research Aim: This research will identify and discuss the various factors that affect the buying decision of customers who are interested in eco-tourism sites. These factors will then be explored in detail in this study.
Research Aim: This research will compare manmade and natural dark tourism destinations and will also include tourists’ perceptions.
Topic 10: Assessing the Impact of Grass Root level Education in Promoting Sustainable Tourism in Europe – A Review of the Literature
Research Aim: This research will discuss the impact of grass root level education to promote sustainable tourism in Europe. The study will be based on the qualitative research method.
As a tourism and hospitality student looking to get good grades, it is essential to develop new ideas and experiment on existing tourism and hospitality theories – i.e., to add value and interest in your research topic.
The field of tourism and hospitality is vast and interrelated to so many other academic disciplines like civil engineering, construction, law, and even healthcare. That is why it is imperative to create a tourism and hospitality dissertation topic that is articular, sound, and actually solves a practical problem that may be rampant in the field.
We can’t stress how important it is to develop a logical research topic; it is the basis of your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, there is a possibility that the study is not viable.
This impacts your time and efforts in writing your dissertation as you may end up in the cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.
While developing a research topic, keeping our advice in mind will allow you to pick one of the best tourism and hospitality dissertation topics that fulfil your requirement of writing a research paper and add to the body of knowledge.
Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.
Remember- dissertation topics need to be unique, solve an identified problem, be logical, and be practically implemented. Please take a look at some of our sample tourism and hospitality dissertation topics to get an idea for your dissertation.
How to Structure your Tourism and Hospitality Dissertation
A well-structured dissertation can help students to achieve a high overall academic grade.
- A Title Page
- Abstract: A summary of the research completed
- Table of Contents
- Introduction: This chapter includes the project rationale, research background, key research aims and objectives, and the research problems to be addressed. An outline of the structure of a dissertation can also be added to this chapter.
- Literature Review: This chapter presents relevant theories and frameworks by analysing published and unpublished literature available on the chosen research topic, in light of research questions to be addressed. The purpose is to highlight and discuss the relative weaknesses and strengths of the selected research area while identifying any research gaps. Break down of the topic, and key terms can have a positive impact on your dissertation and your tutor.
- Methodology: The data collection and analysis methods and techniques employed by the researcher are presented in the Methodology chapter which usually includes research design, research philosophy, research limitations, code of conduct, ethical consideration, data collection methods, and data analysis strategy.
- Findings and Analysis: Findings of the research are analysed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include graphs, charts, and tables in this chapter to identify meaningful trends and relationships.
- Discussion and Conclusion: The researcher presents his interpretation of results in this chapter, and states whether the research hypothesis has been verified or not. An essential aspect of this section is to establish the link between the results and evidence from the literature. Recommendations with regards to implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
- References: Make sure to complete this in accordance with your University’s requirements
- Appendices: Any additional information, diagrams, graphs that were used to complete the dissertation but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.
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