Tourism and Hospitality Dissertation Topics

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Tourism and Hospitality Dissertation Topics

tourism-and-hospitality dissertation topics


As a student majoring in tourism, you will be required to study the basics of tourism, hospitality and event management. In addition to this, you will also study the issues surrounding tourism such as medical, financial, cultural, geographical and many other issues. This will help you understand the dynamics of the industry. These courses will prepare you for the professional world, as to how you should manage all these aspects along with handling related issues.

What will help you even more as a tourism student is your final year dissertation project. However, choosing the right dissertation topic is key. You will have to make sure that you pick a dissertation topic that identifies a literature gap, helps contribute to your field, and is exploratory enough to conduct a complete dissertation.

We understand that choosing the right dissertation topic can be a bit overwhelming for you. Therefore, we provide you with a comprehensive list of tourism dissertation topics. These topics are recent, relevant and exploratory enough for you to conduct a study. We can even customize topics according to your need. So, go through our list of dissertation topics and choose the one that interests you.

Tourism and Hospitality Dissertation Topics for 2019

Topic 1: Factors Impacting Destination Selection for Medical Tourism?

Research Aim: Medical tourism is a growing trend. An increasing number of people travel to another country, seeking medical treatment which is expensive or unavailable in their own. There are various factors that impact the destination selection process for medical treatment purposes. This destination can be local or international. With limited evidence present on these factors that impact destination selection for medical tourism, there is a need for a comprehensive study which explores this factors in detail. Thus, the main aim of this study will be study the factors that impact destination selection process for medical purposes.

Topic 2: Impact of low cost airline services on boosting international tourism in Europe: A case study of Ryanair

Research Aim: With increasing fare of air travelling the demand for low-cost airline services is on rise. Ryanair is one of the leading low-cost airline service based in the UK. Many regular travellers are  attracted by its low priced air tickets. In view of this, the main aim of this research will be to explore whether low cost airlines have a positive impact on increasing international tourism in Europe or not. This research will be conducted based on quantitative data which will be collected from a sample of Ryanair international tourism travellers

Topic 3: Eco-friendly practices and its effect on hotel selection decision: A case study of UK hospitality industry

Research Aim: There are various technologies and practices available today which can be used to achieve eco-friendliness, such as; internet of things, automation technology, and sustainable building construction. The eco-friendly practices include; water and energy conservation, renewable energy use, waste recycling and management, healthy environment, clean air and ventilation. Solar panels and automated systems are installed by many hotels in the UK which generate renewable energy and complete automation for lights and water. It is worth evaluating how such eco-friendly practices are affecting hotel selection decision of guests in the UK hospitality industry.

Topic 4: How economic conditions of a country impacts its local tourism: Identifying the economic factors influencing tourism sector

Research Aim: Economic factors have a great impact on tourism. When a country is economically strong, it spends on boosting tourism in the country which results in enhanced tourism. However, on the downside, tourism is adversely affected. Through this research, economic factors which tend to impact the local tourism of a country will be discussed and  critically analyzed. Moreover, this research will also weigh the economic upsides and downsides of these factors with respect to the local tourism.

Topic 5: Assessing the impact of social media platforms on tourism destination selection

Research Aim: Social media plays a huge role in destination selection. the experiences and reviews that people share have a huge impact on tourism. This research will analyze the role of different social media platforms in terms of selection of tourism destinations. This research will also shed light on the rationale and factors based on  which people rely on social media to select their tourism destination.

Topic 6: Assessing the impact of government rules, regulations and policies on tourism development: Case study of developing countries.

Research Aim: The tourism sector of any country is greatly looked after by governmental and regulatory bodies. This research will analyze the role which is played by such bodies in terms of policy making and regulation implementation. This research will take into context the developing countries because their tourism sector works differently from developed countries.

Topic 7: Analyzing the impact of natural hazards on tourism industry of UK: Recommending effective measures to minimize risk

Research Aim: Increase in tourism tends to expose the host country towards natural hazards. There is a negative impact of such hazards on the tourism industry. UK is one of the countries where the tourism industry has experienced huge success. Thus, this research will be carried out to analyze the impact of such hazards on the efficiency of Tourism industry.

Topic 8: Assessing the factors and preferences Impacting Tourists Decision  to travel to a dark tourism site

Research Aim: As a result of shift in preferences of tourists and an urge to explore and learn, dark tourism has gained immense popularity and success. This research will explore the factors and reasons based on which tourists choose dark places as their tourism destination.

Topic 9: The Impact of Travel Bloggers and Vloggers on the Tourism Industry

Research Aim: Travel bloggers and vloggers are an important part of the tourism industry now. These are the people who travel the world, document their experience through their writing or videos and influence people. Tourists, throughout the world, now depend on their views and choose their travel destination accordingly. This research will aim to explore how these influencers have changed the tourism industry completely.

Educational Tourism Dissertation Topics

This area of tourism has gained tremendous popularity among academicians and researchers in the recent times. It primarily takes into consideration technical competencies and new knowledge gained outside the classroom environment. Educational tourism brings to the light the idea of travelling to learn about the cultures of other nations. Exchange student programmes are perhaps the most commonly employed educational tourism strategy, allowing students to learn about the culture of the visited nation through work and travel. Possible area of research in this field of tourism for your dissertation can be any of the following:

Topic 1: Educational tourism programmes and the impact of the popularity of visited nations

This research will discuss the educational exchange programs in detail and will also assess the popularity of the nations that are visited as a result of educational tourism.

Topic 2: Factors affecting the decision of British students to join international student exchange programmes

Even though student exchange programs are popular throughout the world, there are certain countries where it is practiced the most. This research will study one such country, UK, with respect to the factors that impact the British students to join international exchange programs.

Topic 3: Factors contributing towards the success of work & study programmes in the UK

This research will analyze the factors that contribute towards the success of study programs in UK i.e. which aspects impact the program more in a positive manner.

Topic 4:To analyse the satisfaction of international students enrolled in student exchange programmes in the UK

This research will cover an important topic i.e. measure the satisfaction of international students enrolled in exchange programs in the UK.

Topic 5:To investigate potential marketing and communication tools to promote “any country” as the best place to pursue higher education

This research will investigate and conclude the most successful marketing and communication tools that are used to promote exchange programs in a particular country. The topic can be customized according to the country of your choosing.

Topic 6:What are the factors influencing British students’ decision to join academic year exchange porgramme in Japan?

Japan is one of the most popular destination when it comes to student exchange program. This research will assess the factors that influence a British student’s decision to go to Japan under this program.

Topic 7:To examine the popularity of student exchange programmes offered by Chinese speaking countries

this research will explore the reason of popularity of student exchange programs in countries where Chinese is the official language such as Hong Kong, Taiwan, China etc.

Topic 8:To investigate the attitude and perception of British students toward summer camps

Summer camps are extremely popular in the west. This research will explore the perceptions of British students towards summer camps and what motivates them to attend it.

Topic 9:Factors affecting the decision of university students to pursue a Placement Programme in the US

This research will aim to understand the rationale of university students’ decisions to pursue a placement program in the US,

Topic 10:To examine the satisfaction of university students returning from cultural exchange program in the US

This research will aim to understand the satisfaction of university students who are on their way back from exchange programs in the US.

Medical Tourism Dissertation Topics

Medical tourism is a new area of study in the tourism industry. The gap in prices of medical facilities available in developing and developed countries is significant, which is propelling a large number of patients to travel to far destinations to benefit from economical medical services. Although there maybe insufficient secondary data to analyse this tourism sub-topic,, conducting a research in this area will prove to be interesting. You can choose your medical tourism dissertation topics from this list.

Topic 1:Investigating the Reasons Why British Citizens Travel to Different Countries for their Dental Procedures

This research will highlight the reasons as to why British citizens travel to different countries for dental treatments

Topic 2:The efficacy of marketing and communication tools employed by Thai plastic surgery and extreme makeover service providers – An investigation into the attitude and perception of British travellers

A lot of British citizens travel to Thailand for cosmetic and plastic surgeries. This research will aim to understand the attitudes and perceptions of British travelers who opt for these surgeries. The research will also assess the marketing and communication tools employed by Thai medical service providers.

Topic 3:To identify and discuss critical marketing strategies to promote a weight loss centre in the UK

This research will talk about the marketing strategies that are undertaken in the UK in order to promote weight loss.

Topic 4:Measuring customer satisfaction of British lesbians after having sex reassignment at Yanhee International Hospital, Bangkok

This research will measure the customer satisfaction of British lesbian after they have undergone gender reassignment at the Yanhee International Hospital in Bangkok.

Topic 5:To examine the factors influencing the decisions of British women to buy body contour tour packages in East Asia

This study will analyze the factors that influence the decision making of British women when burying body contour tour packages in East Asia.

Topic 6:To investigate the extent to which Swiss weight control tour packages have influenced women in the UK

This research will focus on the decision making aspects that British women consider when purchasing weight control tour packages in Switzerland.

Topic 7:How facial lifting package tours in East Asia are perceived by young British females?

This study will analyze how young British females perceive facial lifting package tours in East Asia.

Topic 8:To understand and discuss the factors affecting buying decisions to benefit from extreme makeover tour packages in Eastern Europe

This research will talk about the factors and aspects that impact the buying decision of customers who purchase extreme makeover packages from the Eastern Europe.

Topic 9:How attractive are the plastic surgery makeover services to female British customers – A qualitative study

This research will understand and analyze the attractiveness of plastic surgery makeover services that influence British females to purchase it.

Topic 10:How homosexual men choose medical tour packages for sex reassignment

This study will talk about gender reassignment assignments which interests homosexual men and why purchase these packages.

Tourism Management Dissertation Topics

Tourism management is perhaps the most interesting and influential areas in the tourism industry. It mainly involves travelling for the purpose of leisure and recreation. People travelling to other countries and outside their usual environment with the intent of leisure can be classified as tourists. It should be noted that the phenomenon of tourism has grown tremendously in the recent years, thanks to the impact of globalisation. There are many countries such as Malaysia, Thailand, Singapore, Maldives and Fiji, whose largest source of income is tourism. In these countries, tourism generates huge revenues for the government and also provides employment opportunities for businessmen and working class.

The suggestions below can help you to narrow your research for your tourism dissertation.

Topic 1:How British tourists perceive Chinese world heritage tour – A qualitative study

This research will focus on how Chinese heritage is perceived by British tourists and what compels them to visit China.

Topic 2:Exploring the factors that make London the Most Preferred City for Christmas shopping

This research will analyze and explore the various factors that promote London as one of the most attractive destinations for Christmas shopping.

Topic 3:Investigating the Underlying Factors that British Citizens Consider when Choosing a Destination for their Winter Holidays

This research will analyze the various factors that British citizens consider and evaluate when choosing a destination for their winter vacations.

Topic 4:An analysis of factors affecting employees’ motivation in luxury hotels of Dubai

This research will study the factors that have an impact on employee motivation for those working in luxury and five star hotels in Dubai.

Topic 5:How the tourism industry of Thailand responded to the Tsunami

This study will dive into the past and will study how the Thai tourism industry responded to Tsunami.

Topic 6:Factors influencing British customers’ decision of purchasing Egypt tour packages

This research will explore the factors that British citizens consider when planning their holiday to Egypt.

Topic 7:Attitude and perception of British tourists toward Thailand as a winter holiday destination

This study will research as to why British choose Thailand as their winter holiday destination.

Topic 8:The increasing popularity of cruise travel in South Africa among British tourists

This research will consider reasons why South African cruise is extremely popular amongst British tourists.

Topic 9:To investigate the efficacy of integrated marketing communication tools to restore the image of Amsterdam as the best tourist destination in Europe

This research will explore the marketing and communication tools that are utilized in order to market Amsterdam as the best tourism destination in Europe.

Topic 10:Factors influencing British customers’ decision to choose a particular destination during the summer/winter holiday

This research will talk about all the factors that influence British citizens to make a destination choice for their summer or winter holidays, This topic can be customized according to a country of your choosing.

Hospitality Dissertation Topics

Hospitality industry consists of casinos, resorts, restaurants, hotels, catering as well as other businesses that serve the tourists. At its core hospitality can be defined as the relationship between a guest and the hotel. Other aspects of hospitality include but are not limited to liberality, friendliness, warm welcome, entertainment, goodwill, and reception. Modern day business pride themselves on their acts of hospitality. Thus, it is an extremely interesting sub-topic to base your dissertation on. Some topics in this area of tourism are suggested below.

Topic 1:Examining how popular travel agents such as eBrooker and Opodo are perceived by British tourists

This research will evaluate some of the best and most popular travel agents such as Opodo and eBookers and how they assist British tourists with their destination planning.

Topic 2:I Identifying the factors that Influence leisure hotel buying decisions of British customers

This research will identify the factors that influence British customers’ decision to opt for luxury hotels.

Topic 3:Identifying Features of a leisure hotel which attract British honeymoon couples

This research will identify features of a luxury hotel that attract British couples looking for a honeymoon location.

Topic 4:I Investigating hospitality practices of popular leisure hotels in Dubai

This study will investigate hospitality purchases of attractive luxury hotels in Dubai.

Topic 5:What are the prime factors influencing restaurant selection decisions of young British couples?

This research will explore the factors that influence British couples to select restaurants for their time out.

Topic 6:Investigating and Reviewing strategies employed by restaurants and pubs in London to keep their employees motivated

This research will study an important aspect of tourism industry i.e. how restaurants and pubs in UK keep their employees motivated.

Topic 7:Exploring the relationship between culture and leisure hotel buying decisions in London

This research will investigate the relationship between how customers in London choose a luxury hotel based on their culture.

Topic 8:Creating brand sales and recognition using integrated marketing communication tools

This research will explore how brand sales and recognition is built using various marketing and communication tools.

Topic 9:Understanding the relationship between customers’ buying decisions and leisure hotel hospitality features within the context of overseas holidays

This research will explore the relationship between customers’ decision to choose a luxury hotel while visiting different countries.

Topic 10:The impact of Hospitality Companies’ brand image on tourists’ buying decisions

This research will first talk about different hospitality companies and how their brand image impacts tourists’ buying decision.


Black Tourism Dissertation Topics

Black tourism, also known as dark tourism and grief tourism involves travelling to historical sites/places that are associated with death, casualties and sufferings. Dark or black tourist sites such as battlefields, monuments, castles, Tsunami site, and Ground Zero are either man made or natural, and they are found commonly in Scotland, South Asia, China and Eastern Europe. Dark tourism may not be considered as a dissertation topic by many students, however, it is an interesting topic to explore. Possible research topics under this field of tourism are listed below:

Topic 1:How local communities can benefit commercially and socially from tours to death/casualty sites – A qualitative study

This research will explore the various benefits that local communities can experience from touring death or casualty sites.

Topic 2:Attitude and perception of tourists towards Taj Mahal in India

Taj Mahal is considered dark tourism as it certain people consider it a mausoleum. This research will talk about the attitude and perceptions of tourists when visiting Taj Mahal.

Topic 3:To investigate and identify the factors influencing tourists’ decisions to visit grief sites in the UK

This research will explore the factors that influence decisions of tourists to visit grief sites in UK.

Topic 4:Is Mercat Tour in Scotland a grief tourism site for potential tourists?

Mercat Tour in Scotland is considered a ghost site. This study will explore what makes this site a dark tourism destination.

Topic 5:Developing a highly effective marketing strategy to promote London Dungeon among the tourists

This research will understand the various marketing strategies undertaken to promote London Dungeon amongst tourists.

Topic 6:What are the primary factors influencing British tourists’ decision of choosing grief sites?

This research will understand the various factors that influence British tourists’ decision of selecting a dark tourism site.

Topic 7:Developing a marketing strategy to promote Beaumaris Prison in Wales as another black tourism site in Britain

This research will focus on developing a successful marketing strategy that will help promote Beaumaris Prison in Wale as a black tourism site in Britain.

Topic 8:How manmade grief tourism sites are perceived by the British tourists?

This research will find out how manmade dark tourism destinations are perceived by the British tourists.

Topic 9:Comparing man made black tourism sites with the natural disaster grief sites from the perspective of tourists

This research will compare manmade and natural dark tourism destinations and will also include tourists’ perceptions.

Topic 10:Do communities with Dark Tourism Destinations Benefit from Tourists Visiting these Sites?

This research will explore whether or not local communities are impacted in any way when dark tourist sites in their community are visited or if tourism increases in their community.

Sustainability and Tourism Dissertation Topics

Due to the ever growing environmental concerns among general public and policy makers, this area of tourism has attracted considerable attention of researchers, academicians and scholars in the tourism industry. At its core, this field of tourism primarily focuses on the way tourists can live harmoniously with the planet earth. Eco tourist sites or sustainable tourist sites are those that promote fauna and flora and cultural heritage. Another objective of eco-tourism is to provide social and economic opportunities to local communities. Some interesting topics, worth exploring, in this area are suggested below:

Topic 1:Investigating the impact of internet on the growth of eco-tourism in the UK

This research will study the impact of internet on the rising eco-tourism trend in the UK.

Topic 2:Factors affecting British customers’ decision of choosing an eco-tourism 

This research will study the reason why British tourists opt for an eco-tourism site as compared to traditional destinations.

Topic 3:Establishing and Discussing strategies to promote Swansea as the best eco-tourist spot in the UK

This research will discuss the various ways through which Swansea can be promoted as the best eco-tourist spot in the UK.

Topic 4:Analysing the role of price in the selection of eco-tourism destinations

This research will understand the various factors that influence the tourists’ decision to choose a eco friendly site for their next holiday destination.

Topic 5:Examining the use of integrated marketing communication tools to promote eco-tourism in Great Britain

This research will study and analyze the different ways through which integrated marketing communication tools should be used to promote eco-tourism in the UK.

Topic 6:Comparing developing world eco-tourism sites against Western eco-tourism sites

This study will compare developing eco-tourism sites and developed or Western eco-tourism sites. The study will conclude which sites are more preferred by tourists and what factors lead them to their decision.

Topic 7:Does eco-tourism develop social and economic opportunities for local communities?

This research will explore whether or not eco-tourism helps develop social and economic opportunities in the local communities. If it does, the study will explore those factors as well.

Topic 8:Does Exploring the factors affecting the buying decisions of customers interested in eco-tourist sites

This research will identify and discuss the various factors that affect the buying decision of customers who are interested in eco-tourist sites. These factors will then be explored in detail in this study.

Topic 9:Does Analysing the potential of Edinburg as the next eco-tourism site in the UK

This main focus of this research will be Edinburg. The research will investigate in detail as to how this city can be turned into an eco-tourism site in the UK.

Topic 10:Does Assessing the impact of grass root level education in promoting sustainable tourism in Europe – A review of the literature

This research will discuss the impact of grass root level education to promote sustainable tourism in Europe. The study will be based on qualitative research method.

How to Structure your Tourism Dissertation

  • Title Page
  • Declaration
  • Acknowledgments
  • Abstract/Executive Summary
  • Table of Contents
  • Introduction: This will be the introductory chapter of your dissertation, thus should contain all relevant and basic information of your topic. You should also include a background to your topic, main research question and aims and objectives of your research.
  • Literature Review: This is the second chapter of your dissertation. This is based on previous studies; thus you should include past researches in your theory. Also, you should discuss all relevant topics and framework with respect to your dissertation topic.
  • Methodology: This chapter will outline the method you have chosen for your dissertation. Explain in detail the method that you’ve undertaken and how it will help you effectively conduct your dissertation.
  • Findings and Analysis: This is one of the main chapters of your dissertation. You will discuss your findings and present an analysis in this chapter. If you’ve conducted a quantitative research, you can include tables, graphs and charts in this chapter.
  • Discussion: This is where you will relate your findings back to your research question, aims and objectives. Discuss the results in light of your dissertation topic.
  • Conclusion and Recommendations: This is the last chapter of your dissertation. Not only should it conclude your dissertation topic, but should also present recommendations as to how you think the results could be improved and what should be done more to explore your chosen topic.
  • References
  • Appendices

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