Dissertation Topics On Twitter Marketing
Published byat August 15th, 2021 , Revised On November 17, 2022
Twitter is one of the most popular and widely used social media platforms that offer different benefits to different users. Twitter serves as an entertainment platform for individuals, offers the latest news on current affairs, and helps them stay connected with their loved ones.
However, what differentiates this platform from others is the tweet character limit. Your message/tweet should not exceed 280 characters, or else it will not be published. You can reach out directly to companies or individuals through a single tweet, and they will get back to you instantly.
Furthermore, Twitter helps companies promote their business products and services and acts as a communication tool between businesses and customers.
The social media network also enables companies to get instant feedback on their products and services to continue to improve. If you wish to base your dissertation on social media giant Twitter, here are five dissertation topics to help you start.
These topics have been developed by PhD qualified writers of our team, so you can trust to use these topics for drafting your dissertation.
You may also want to start your dissertation by requesting a brief research proposal from our writers on any of these topics, which includes an introduction to the topic, research question, aim and objectives, literature review along with the proposed methodology of research to be conducted. Let us know if you need any help in getting started.
Review the full list of dissertation topics for 2022 here.
2022 Research Topics on Twitter Marketing
Topic 1: Is Twitter Marketing Significant? The Role of Twitter Marketing in Promoting New Technologies- A Case of Cryptocurrencies
Research Aim: This research aims to assess the role of Twitter marketing in promoting new technologies. It will analyze how various individuals and organizations use Twitter marketing to build a community for specific technologies and then use that community to sell that technology on a large scale. It will use cryptocurrency as a case study to show how crypto pundits utilized Twitter to push large communities to adopt cryptocurrency. It shows how these individuals and organizations build strategies using Twitter to manipulate communities.
Topic 2: The Role of Twitter Marketing Analytics in Political Campaigns- A Case of British Election 2019
Research Aim: This study intends to analyze the role of Twitter marketing analytics in political campaigns. It will show how the various political organization uses Twitter marketing analytics to run political campaigns to build political narratives to win elections and defy their counterparts. It will analyze how political parties used Twitter marketing analytics in the British elections 2019 and how it affected their position. Lastly, it will assess various Twitter marketing methods political parties use to influence elections without any legal repercussions.
Topic 3: Is Twitter Marketing Effective for Real Estate Companies? Impact of Twitter Marketing on Real Estate Business Growth in the UK
Research Aim: It will identify the impact of Twitter marketing on real estate business growth in the UK. It will assess various Twitter strategies used by real estate businesses to target particular populations and increase their sale in a limited period. Moreover, it will see whether Twitter worked for real estate businesses in the UK or was influential in other economies compared to the UK. Lastly, it will recommend various ways to increase their sales through which real estate businesses in the UK use Twitter more effectively.
Topic 4: Twitter vs. Facebook Marketing: A Comparative Analysis for Information Technology (IT) Brand Recognition in the US
Research Aim: This research conducts a comparative analysis on Twitter vs. Facebook marketing to find who is better when promoting Information Technology (IT) brands in the US. It will compare and contrast communities on Twitter and Facebook to see how marketing works differently on both platforms. Furthermore, it will analyze Twitter and Facebook marketing tools to show how both affect communities on both platforms. Moreover, how both promote IT brands and which platform enables them in a larger community in relatively lesser time.
Topic 5: The Role of Twitter Marketing Analysis in Building International Narratives- A Case of Russia-Ukraine War
Research Aim: This research aims to find the role of Twitter marketing analysis in building international narratives. It will analyze tools and strategies used by international organizations and individuals on Twitter to create a specific narrative about certain global issues. It will use a case of the Russia-Ukraine war to show how both Russian and Western powers are using Twitter to build their support. It will show various methods used by these powers to promote content in their favor to influence individuals on Twitter.
Covid-19 Twitter Marketing Research Topics
Research Aim: This study will focus on the growing advertising on Twitter during COVID-19.
Research Aim: This study will focus on Twitter Marketing during COVID-19.
Research Aim: This study will review brand communications during COVID-19.
Research Aim: This study will address the role of Twitter during COVID-19.
Twitter Marketing Research Topics 2021
Research Aim: This research aims to study the changes in B2B content marketing in response to the pandemic
Twitter – Does It Help Companies To Attract and Retain Customers?
Research Aim: Being a popular social media tool used by millions of people worldwide, it is commonly assumed that using this platform will help companies increase their customer base. However, this is not entirely true.
There are instances where companies do not generate the required amount of interest in their target audience. In some cases, the marketing strategy backfires, and the company suffers losses instead of profits.
Thus, this study will investigate the various ways through which companies can successfully attract and retain customers on Twitter.
Social Media and Scandals: Can Twitter Help Companies Restore Their Public Image?
Research Aim: Many businesses use social media to repair their damaged public image; however, little do they know that social media may or may not be able to restore their public image. Social media is a susceptible tool that should be used with utmost care.
There have been cases where companies have suffered reputation loss due to social media. In many other cases, companies have built a positive image through the use of social media.
Twitter can help companies build a positive image and repair their public image only if they honestly accept their mistake and openly discuss the scandal without any hesitation.
Dodging questions on social media regarding the scandal or avoiding it could hurt the reputation. This study will investigate reputation management strategies through which companies can build or improve their public image.
How Can Research Prospect Help?
Research Prospect writers can send several custom topic ideas to your email address. Once you have chosen a topic that suits your needs and interests, you can order for our dissertation outline service, which will include a brief introduction to the topic, research questions, literature review, methodology, expected results, and conclusion. The dissertation outline will enable you to review the quality of our work before placing the order for our full dissertation writing service!
A Study On The Effects Of Celebrity Endorsements On Twitter
Research Aim: Celebrity endorsements are known as one of the most effective ways of marketing a product or a service. Thus, companies expect the same result on Twitter, as well. There are increased chances the company will experience an increase in sales leads when celebrities endorse their product; however, if Twitter users do not find the endorsement interesting, the results can be adverse.
Thus, companies should be aware that traditional marketing strategies may not reap the same benefits on social media when planning a Twitter strategy. This study will investigate how successful celebrity endorsements have been on Twitter and how companies must take to make this strategy profitable.
Twitter Marketing Strategies: Which Strategies Should Be Used To Promote Business
Research Aim: When planning social media marketing, companies must list the strategies they are planning to implement and then evaluate which one will best consider their target audience’s demographics and interests. This means that the company’s marketing department will have to investigate which strategies will be successful for the business.
A comprehensive checklist should be prepared according to the strategy’s desired results, relating to reputation management, enhancing sales, increasing customer base, or launching/relaunching a product. An in-depth investigation and analysis will help the company decide the strategy that will best suit the business.
Is Twitter Trend a True Reflection of the Actual Purchasing Behavior?
Research Aim: The actual purchasing behaviour of customers depends on several factors. Customers evaluate the company, its past performance, offerings, and quality of the product or service.
Many companies believe that the trend on Twitter reflects actual purchasing behaviour, which is not always the case. Of course, the Twitter trend is a positive sign, but the actual purchasing behaviour might stagnate.
A lot depends on the engagement on social media and the quality of the product that is being offered. This research will discuss how companies can successfully influence the actual purchasing behaviour through Twitter.
As a marketing student looking to get good grades, it is essential to develop new ideas and experiment with existing Twitter marketing theories – i.e., to add value and interest to your research topic.
Twitter marketing is vast and interrelated to many other academic disciplines like Facebook marketing, Instagram marketing, Snapchat marketing, marketing, and social media. That is why creating a Twitter marketing dissertation topic that is particular, sound, and actually solves a practical problem that may be rampant in the field is imperative.
We can’t stress how important it is to develop a logical research topic based on your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, and there is a possibility that the study is not viable.
This impacts your time and efforts in writing your dissertation, as you may end up in the cycle of rejection at the initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.
While developing a research topic, keeping our advice in mind will allow you to pick one of the best Twitter marketing dissertation topics that fulfil your requirement of writing a research paper and add to the body of knowledge.
Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.
Remember- dissertation topics need to be unique, solve an identified problem, be logical, and be practically implemented. Please look at some of our sample Twitter marketing dissertation topics to get an idea for your own dissertation.
How to Structure your Twitter Marketing Dissertation
A well-structured dissertation can help students to achieve a high overall academic grade.
- A Title Page
- Abstract: A summary of the research completed
- Table of Contents
- Introduction: This chapter includes the project rationale, research background, key research aims and objectives, and the research problems. An outline of the structure of a dissertation can also be added to this chapter.
- Literature Review: This chapter presents relevant theories and frameworks by analysing published and unpublished literature on the chosen research topic to address research questions. The purpose is to highlight and discuss the selected research area’s relative weaknesses and strengths whilst identifying any research gaps. Break down the topic and key terms that can positively impact your dissertation and your tutor.
- Methodology: The data collection and analysis methods and techniques employed by the researcher are presented in the Methodology chapter, which usually includes research design, research philosophy, research limitations, code of conduct, ethical consideration, data collection methods, and data analysis strategy.
- Findings and Analysis: Findings of the research are analysed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include graphs, charts, and tables in this chapter to identify meaningful trends and relationships.
- Discussion and Conclusion: The researcher presents his interpretation of the results in this chapter and states whether the research hypothesis has been verified or not. An essential aspect of this section of the paper is to link the results and evidence from the literature. Recommendations with regards to implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
- References: This should be completed following your University’s requirements
- Appendices: Any additional information, diagrams, and graphs used to complete the dissertation but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.
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