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Facebook marketing dissertation titles


Facebook is the most popular and widely used social media website in the world that offers various marketing opportunities for all types of businesses and networking opportunities to individual users. Whether a new company or a multinational operating for decades, the promotion opportunities on Facebook are endless.

Companies can promote their products and services through different marketing tools available on Facebook. Due to the ease of doing business, access to a larger audience, and user-friendly interface and features; companies and individuals use it for different purposes. However, the tool has some downsides as well.

However, individuals and or companies utilising this tool should be aware of the positive and negative aspects of Facebook as a social networking and business marketing platform. If you wish to base your dissertation on Facebook's social media giant, here are five exciting and manageable dissertation topics for you.

These topics have been developed by PhD qualified writers of our team, so you can trust to use these topics for drafting your dissertation.

You may also want to start your dissertation by requesting a brief research proposal from our writers on any of these topics, which includes an introduction to the problem, research question, aim and objectives, literature review along with the proposed methodology of research to be conducted. Let us know if you need any help in getting started.

Check our example dissertation to get an idea on how to structure your dissertation.

You can review step by step guide on how to write your dissertation here.

Covid-19 Facebook Marketing Research Topics

The role of Facebook during coronavirus pandemic
Research Aim: This study will address the role of Instagram during coronavirus pandemic.
Facebook advertising policies about COVID-19
Research Aim: This study will highlight the advertising policies of Facebook about coronavirus pandemic.

Facebook Marketing Research Topics 2021

Topic 1: Importance of Facebook groups and Pages in promoting business
Research Aim: This research aims to analyze the role of Facebook groups and pages in promoting business
Topic 2: Growing jobs of creating Facebook ads and campaigns
Research Aim: This research aims to focus on growing job opportunities for Facebook managers for creating Facebook ads and campaigns.
Topic 3: Impact of social media (Instagram, Facebook, Twitter) in opinion building: A case study of adults in Pakistan
Research Aim: This research is based on the pathway and consequences of social media in influencing public opinion, particularly the youth of ABC (Country name).

How Facebook Helps In Determining Target Audience for Businesses

Research Aim: Businesses must identify their target audience according to the product or service they are offering. This means that they have to be aware of who might be interested in their development to target the same audience with their advertisements.

On Facebook, the advertising tool also called the business manager, can recommend the right audience based on their previous searches and interests. Thus, this research will help companies identify the factors that could enable companies to choose the right target audience for their products or services on Facebook and increase their sales.

Facebook – Building Effective and Smart Marketing Strategies for Companies

Research Aim: Companies working on building smart and effective marketing strategies should consider social media tools as one of the topmost priorities because social networking websites are the most popular and useful marketing tools in the industry today.

They should make sure that the best practices are adopted to develop the most accurate marketing strategy. Including Facebook in the marketing strategy will help the company to increase their outreach. This research will discuss why Facebook should be included in marketing strategies and how it allows companies to reach out to the right people.

How Can Research Prospect Help?

Research Prospect writers can send several custom topic ideas to your email address. Once you have chosen a topic that suits your needs and interests, you can order our dissertation outline service, including a brief introduction to the topic, research questions, literature review, methodology, expected results, and conclusion. The dissertation outline will enable you to review our work's quality before placing an order for our full dissertation writing service!


Critical Analysis of Facebook as a Loyalty Building Tool

Research Aim: Facebook, with the increased use of this social media in marketing, is regarded as one of the most successful tools in today’s world to build brand loyalty. This is because companies can get in touch with their customers whenever they want.

On the other hand, customers can launch a complaint whenever they feel they are not getting the service they deserve. Thus, when companies go one on one with their customers, it builds customers’ confidence, and in turn, these customers become loyal to the brand/product.

They realise that the company cares about them and values their opinions and feedback. Thus, the ease of communication plays a huge role in building loyalty. This research will investigate how Facebook builds brand loyalty, how successful it has been and how customers and companies perceive this tool as a means to build loyalty.

Privacy in the World of Facebook – A Myth or Reality?

Research Aim: Like all other social media channels, Facebook is also subjected to privacy concerns and issues. If rumours are to be believed, the company is selling data to different companies for various purposes. This research will talk about whether or not Facebook protects the privacy of users.

Different instances of the Data Protection Act's breach will be studied and evaluated to determine whether Facebook is selling private information. This study will be conducted from the standpoint of Big Data.

Facebook and Employment: Does it Help?

Research Aim: Facebook is used for various purposes, and seeking employment is one of them. The platform offers the creation of groups where job advertisements are posted, and job seekers apply for the available job vacancies. These groups help people in securing the best job for themselves.

Small businesses also use Facebook job groups for advertising for freelancers or part-time positions. In many cases, it has been reported that small businesses, more often than not successfully find the right candidate through Facebook.

This research will talk about all such instances and how Facebook plays a huge role in providing employment opportunities to jobless and seeking employment opportunities.

Important Notes:

As a student of Facebook marketing looking to get good grades, it is essential to develop new ideas and experiment on existing Facebook marketing theories – i.e., to add value and interest in your research topic.

Facebook marketing is vast and interrelated to so many other academic disciplines like civil engineering, law, and even healthcare. That is why it is imperative to create a Facebook marketing dissertation topic that is articular, sound, and actually solves a practical problem that may be rampant in the field.

We can’t stress how important it is to develop a logical research topic; it is based on your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic credit-ability, the research may not make logical sense, there is a possibility that the study is not viable.

This impacts your time and efforts in writing your dissertation as you may end up in the cycle of rejection at the initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

Keeping our advice in mind while developing a research topic will allow you to pick one of the best Facebook marketing dissertation topics that fulfil your requirement of writing a research paper and adds to the body of knowledge.

Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and be practically implemented. Please look at some of our sample Facebook marketing dissertation topics to get an idea for your own dissertation.

How to Structure your Dissertation on Facebook Marketing

A well-structured dissertation can help students to achieve a high overall academic grade.

  • A Title Page
  • Acknowledgements
  • Declaration
  • Abstract: A summary of the research completed
  • Table of Contents
  • Introduction: This chapter includes project rationale, research background, key research aims and objectives, and the research problems. An outline of the structure of a dissertation can also be added to this chapter.
  • Literature Review: This chapter presents relevant theories and frameworks by analysing published and unpublished literature available on the chosen research topic to address research questions. The purpose is to highlight and discuss the selected research area's relative weaknesses and strengths whilst identifying any research gaps. Break down the topic, and key terms can positively impact your dissertation and your tutor.
  • Methodology: The data collection and analysis methods and techniques employed by the researcher are presented in the Methodology chapter which usually includes research design, research philosophy, research limitations, code of conduct, ethical consideration, data collection methods and data analysis strategy.
  • Findings and Analysis: Findings of the research are analysed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include graphs, charts and tables to this chapter to identify meaningful trends and relationships.
  • Discussion and Conclusion: The researcher presents his interpretation of results in this chapter, and state whether the research hypothesis has been verified or not. An essential aspect of this section of the paper is to draw a linkage between the results and evidence from the literature. Recommendations with regards to implications of the findings and directions for future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
  • References: Your University’s requirements should complete this
  • Bibliography
  • Appendices: Any additional information, diagrams, and graphs used to complete the dissertation but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.

About Research Prospect Ltd

Research Prospect is a UK based academic writing service which provides help with Dissertation Proposal Writing, PhD Proposal Writing, Dissertation Writing, Dissertation Editing and Improvement.

Our team of writers is highly qualified and are experts in their respective fields. They have been working in the industry for long, thus are aware of the issues and the trends of the industry they are working in.

Need more Topics.?

Review Our Best Dissertation Topics 2020 complete list.

Oskar Kelly

Kelly is an enthusiastic Computer Science specialist with a master’s degree from Stanford. His research work revolves around the internet of things and AI. He is a celebrated member of Dissertation Services at Research Prospect.

Oskar Kelly
Oskar Kelly
Kelly is an enthusiastic Computer Science specialist with a master’s degree from Stanford. His research work revolves around the internet of things and AI. He is a celebrated member of Dissertation Services at Research Prospect.
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