Facebook is the most popular and widely used social media website in the world that offers various marketing opportunities for all types of businesses and networking opportunities to individual users. Whether a new company or a multinational operating for decades, the promotion opportunities on Facebook are endless.
Companies can promote their products and services through different marketing tools available on Facebook. Due to the ease of doing business, access to a larger audience, and user-friendly interface and features; companies and individuals use it for different purposes. However, the tool has some downsides as well.
However, individuals and or companies utilising this tool should be aware of the positive and negative aspects of Facebook as a social networking and business marketing platform. If you wish to base your dissertation on Facebook's social media giant, here are five exciting and manageable dissertation topics for you.
These topics have been developed by PhD qualified writers of our team, so you can trust to use these topics for drafting your dissertation.
You may also want to start your dissertation by requesting a brief research proposal from our writers on any of these topics, which includes an introduction to the problem, research question, aim and objectives, literature review along with the proposed methodology of research to be conducted. Let us know if you need any help in getting started.
You can review step by step guide on how to write your dissertation here.
Research Aim: Businesses must identify their target audience according to the product or service they are offering. This means that they have to be aware of who might be interested in their development to target the same audience with their advertisements.
On Facebook, the advertising tool also called the business manager, can recommend the right audience based on their previous searches and interests. Thus, this research will help companies identify the factors that could enable companies to choose the right target audience for their products or services on Facebook and increase their sales.
Research Aim: Companies working on building smart and effective marketing strategies should consider social media tools as one of the topmost priorities because social networking websites are the most popular and useful marketing tools in the industry today.
They should make sure that the best practices are adopted to develop the most accurate marketing strategy. Including Facebook in the marketing strategy will help the company to increase their outreach. This research will discuss why Facebook should be included in marketing strategies and how it allows companies to reach out to the right people.
Research Prospect writers can send several custom topic ideas to your email address. Once you have chosen a topic that suits your needs and interests, you can order our dissertation outline service, including a brief introduction to the topic, research questions, literature review, methodology, expected results, and conclusion. The dissertation outline will enable you to review our work's quality before placing an order for our full dissertation writing service!
Research Aim: Facebook, with the increased use of this social media in marketing, is regarded as one of the most successful tools in today’s world to build brand loyalty. This is because companies can get in touch with their customers whenever they want.
On the other hand, customers can launch a complaint whenever they feel they are not getting the service they deserve. Thus, when companies go one on one with their customers, it builds customers’ confidence, and in turn, these customers become loyal to the brand/product.
They realise that the company cares about them and values their opinions and feedback. Thus, the ease of communication plays a huge role in building loyalty. This research will investigate how Facebook builds brand loyalty, how successful it has been and how customers and companies perceive this tool as a means to build loyalty.
Research Aim: Like all other social media channels, Facebook is also subjected to privacy concerns and issues. If rumours are to be believed, the company is selling data to different companies for various purposes. This research will talk about whether or not Facebook protects the privacy of users.
Different instances of the Data Protection Act's breach will be studied and evaluated to determine whether Facebook is selling private information. This study will be conducted from the standpoint of Big Data.
Research Aim: Facebook is used for various purposes, and seeking employment is one of them. The platform offers the creation of groups where job advertisements are posted, and job seekers apply for the available job vacancies. These groups help people in securing the best job for themselves.
Small businesses also use Facebook job groups for advertising for freelancers or part-time positions. In many cases, it has been reported that small businesses, more often than not successfully find the right candidate through Facebook.
This research will talk about all such instances and how Facebook plays a huge role in providing employment opportunities to jobless and seeking employment opportunities.
As a student of Facebook marketing looking to get good grades, it is essential to develop new ideas and experiment on existing Facebook marketing theories – i.e., to add value and interest in your research topic.
Facebook marketing is vast and interrelated to so many other academic disciplines like civil engineering, law, and even healthcare. That is why it is imperative to create a Facebook marketing dissertation topic that is articular, sound, and actually solves a practical problem that may be rampant in the field.
We can’t stress how important it is to develop a logical research topic; it is based on your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic credit-ability, the research may not make logical sense, there is a possibility that the study is not viable.
This impacts your time and efforts in writing your dissertation as you may end up in the cycle of rejection at the initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.
Keeping our advice in mind while developing a research topic will allow you to pick one of the best Facebook marketing dissertation topics that fulfil your requirement of writing a research paper and adds to the body of knowledge.
Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.
Remember- dissertation topics need to be unique, solve an identified problem, be logical, and be practically implemented. Please look at some of our sample Facebook marketing dissertation topics to get an idea for your own dissertation.
A well-structured dissertation can help students to achieve a high overall academic grade.
Our team of writers is highly qualified and are experts in their respective fields. They have been working in the industry for long, thus are aware of the issues and the trends of the industry they are working in.
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