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Dissertation Topics on Facebook Marketing

Published by at January 9th, 2023 , Revised On August 18, 2023



Facebook is the most popular and widely used social media website globally that offers various marketing opportunities for businesses and networking opportunities to individual users. Whether a new company or a multinational operating for decades, the promotion opportunities on Facebook are endless.

Companies can promote their products and services through different marketing tools available on Facebook. Due to the ease of doing business, access to a larger audience, and user-friendly interface and features. However, the tool has some downsides as well.

However, individuals and or companies utilising this tool should be aware of the positive and negative aspects of Facebook as a social networking and business marketing platform. If you wish to base your dissertation on Facebook’s social media giant, here are five exciting and manageable dissertation topics for you.

These topics have been developed by PhD qualified writers of our team, so you can trust to use these topics for drafting your dissertation.

You may also want to start your dissertation by requesting a brief research proposal from our writers on any of these topics, which includes an introduction to the topic, research questionaim and objectivesliterature review along with the proposed methodology of research to be conducted. Let us know if you need any help in getting started.

Check our dissertation examples to get an idea of how to structure your dissertation.

Review the full list of dissertation topics for 2022 here.

2022 Dissertation Topics on Facebook Marketing

Research Aim: This study intends to assess the role of Facebook marketing in varying political views in developing countries. It will analyze various Facebook marketing strategies political parties and organizations use to influence the voters in pre and post-elections. Moreover, it will show how parties use Facebook marketing tools to build certain narratives to change the way individuals think about politics and government in developing countries such as India, Pakistan, Brazil, etc. Lastly, it will recommend ways to save themselves from these marketing tactics.

Research Aim: This research aims to identify the effects of Facebook marketing on the consumer purchase behavior of Generation Y. It will find how food companies used Facebook marketing to penetrate the food culture in Asia. It will show how these companies introduced fast food in Asia through Facebook marketing. And what strategies worked for them in specific markets. Moreover, it will show generation Y responds to it, a tricky generation to penetrate.

Research Aim: This study finds the impact of Facebook marketing strategies on real estate sales in the UK. Firstly, it will show how Facebook marketing works for real estate advertisements in the UK. Secondly, it will show the effects of various marketing strategies employed by real estate companies in the UK to boost their sales. It will identify the best method by comparing the UK’s sales and strategy correlations. It will determine the empirical relationship between both constructs.

Research Aim: This research will find the role of Facebook marketing and marketplace in e-commerce. It will show the role played by Facebook marketing and marketplace in the new digital economy, which depends upon e-commerce. It will show their effects on modern consumerism and production in the new digital economy. It will find how modern businesses build their products around Facebook marketing and the marketplace.

Research Aim: This research aims to identify the role of Facebook marketing in enhancing brand goodwill among (small and medium enterprises) SMEs in the UK. It will show how SMEs in the UK use Facebook marketing to develop their businesses and promote them by increasing their brand name. It will assess the most common strategies used by SMEs to build a brand name and goodwill and how these strategies can be modified to improve.

Covid-19 Facebook Marketing Research Topics

Research Aim: This study will address the role of Instagram during the Coronavirus pandemic.

Research Aim: This study will highlight the advertising policies of Facebook about the Coronavirus pandemic.

Facebook Marketing Research Topics 2021

Research Aim: This research aims to analyse the role of Facebook groups and pages in promoting business

Research Aim: This research focuses on growing job opportunities for Facebook managers for creating Facebook ads and campaigns.

Research Aim: This research is based on the pathway and consequences of social media in influencing public opinion, particularly the youth of ABC (Country name).

How Facebook Helps In Determining Target Audience for Businesses

Research Aim: Businesses must identify their target audience according to the product or service they are offering. This means that they have to be aware of who might be interested in their development to target the same audience with their advertisements.

On Facebook, the advertising tool, also called the business manager, can recommend the right audience based on their previous searches and interests. Thus, this research will help companies identify the factors that could enable companies to choose the right target audience for their products or services on Facebook and increase their sales.

Facebook – Building Effective and Smart Marketing Strategies for Companies

Research Aim: Companies working on building smart and effective marketing strategies should consider social media tools as one of the topmost priorities because social networking websites are the most popular and useful marketing tools in the industry today.

They should make sure that the best practices are adopted to develop the most accurate marketing strategy. Including Facebook in the marketing strategy will help the company to increase its outreach. This research will discuss why Facebook should be included in marketing strategies and allow companies to reach out to the right people.

How Can ResearchProspect Help?

ResearchProspect writers can send several custom topic ideas to your email address. Once you have chosen a topic that suits your needs and interests, you can order for our dissertation outline service, which will include a brief introduction to the topic, research questions, literature review, methodology, expected results, and conclusion. The dissertation outline will enable you to review the quality of our work before placing the order for our full dissertation writing service!

Critical Analysis of Facebook as a Loyalty Building Tool

Research Aim: With the increased use of this social media in marketing, Facebook is regarded as one of the most successful tools in today’s world to build brand loyalty. This is because companies can get in touch with their customers whenever they want.

On the other hand, customers can launch a complaint whenever they feel they are not getting their deserved service. Thus, when companies go one on one with their customers, it builds customers’ confidence, and in turn, these customers become loyal to the brand/product.

They realise that the company cares about them and values their opinions and feedback. Thus, the ease of communication plays a huge role in building loyalty. This research will investigate how Facebook builds brand loyalty, how successful it has been, and how customers and companies perceive this tool as a means to build loyalty.

Privacy in the World of Facebook – A Myth or Reality?

Research Aim: Like all other social media channels, Facebook is also subjected to privacy concerns and issues. If rumours are to be believed, the company is selling data to different companies for various purposes. This research will talk about whether or not Facebook protects the privacy of users.

Different instances of the Data Protection Act’s breach will be studied and evaluated to determine whether Facebook sells private information. This study will be conducted from the standpoint of Big Data.

Facebook and Employment: Does it Help?

Research Aim: Facebook is used for various purposes, and seeking employment is one of them. The platform offers the creation of groups where job advertisements are posted, and job seekers apply for the available job vacancies. These groups help people in securing the best job for themselves.

Small businesses also use Facebook job groups for advertising for freelancers or part-time positions. In many cases, it has been reported that small businesses, more often than not, successfully find the right candidate through Facebook.

This research will talk about all such instances and how Facebook plays a huge role in providing employment opportunities to the jobless and seeking employment opportunities.

Important Notes:

As a student of Facebook marketing looking to get good grades, it is essential to develop new ideas and experiment with existing Facebook marketing theories – i.e., to add value and interest to your research topic.

Facebook marketing is vast and interrelated to many other academic disciplines like Instagram marketing, Twitter marketing, Snapchat marketing, and social media. That is why creating a Facebook marketing dissertation topic that is particular, sound, and solves a practical problem that may be rampant in the field is imperative.

We can’t stress how important it is to develop a logical research topic based on your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, and there is a possibility that the study is not viable.

This impacts your time and efforts in writing your dissertation, as you may end up in the cycle of rejection at the initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

While developing a research topic, keeping our advice in mind will allow you to pick one of the best Facebook marketing dissertation topics that fulfil your requirement of writing a research paper and add to the body of knowledge.

Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and be practically implemented. Please look at some of our sample Facebook marketing dissertation topics to get an idea for your own dissertation.

How to Structure your Dissertation on Facebook Marketing

A well-structured dissertation can help students to achieve a high overall academic grade.

  • A Title Page
  • Acknowledgements
  • Declaration
  • Abstract: A summary of the research completed
  • Table of Contents
  • Introduction: This chapter includes the project rationale, research background, key research aims and objectives, and the research problems. An outline of the structure of a dissertation can also be added to this chapter.
  • Literature Review: This chapter presents relevant theories and frameworks by analysing published and unpublished literature on the chosen research topic to address research questions. The purpose is to highlight and discuss the selected research area’s relative weaknesses and strengths whilst identifying any research gaps. Break down the topic and key terms that can positively impact your dissertation and your tutor.
  • Methodology: The data collection and analysis methods and techniques employed by the researcher are presented in the Methodology chapter, which usually includes research design, research philosophy, research limitations, code of conduct, ethical consideration, data collection methods, and data analysis strategy.
  • Findings and Analysis: Findings of the research are analysed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include graphs, charts, and tables in this chapter to identify meaningful trends and relationships.
  • Discussion and Conclusion: The researcher presents his interpretation of results in this chapter and states whether the research hypothesis has been verified or not. An essential aspect of this section of the paper is to link the results and evidence from the literature. Recommendations with regards to implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
  • References: Your University’s requirements should complete this
  • Bibliography
  • Appendices: Any additional information, diagrams, and graphs used to complete the dissertation but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.

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Our team of writers is highly qualified. They are experts in their respective fields. They have been working for us for a long time. Thus, they are well aware of the issues and the trends of the subject they specialize in.

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    Frequently Asked Questions

    To find dissertation topics about Facebook:

    1. Examine privacy concerns.
    2. Analyze its societal influence.
    3. Investigate marketing strategies.
    4. Explore user behavior changes.
    5. Study its role in politics.
    6. Assess mental health implications.

    About Grace Graffin

    Avatar for Grace GraffinGrace has a bachelor's and a master's degree from Loughborough University, so she's an expert at writing a flawless essay at ResearchProspect. She has worked as a professional writer and editor, helping students of at all academic levels to improve their academic writing skills.