MBA Dissertation Topics
Published byat August 26th, 2021 , Revised On June 30, 2022
You must complete your dissertation successfully to pass your MBA course. If you’re looking to score a distinction, your dissertation topic should be unique and well researched. Developing ideas for a distinction-level dissertation can be a challenge. It would be best if you considered topics and areas that have not been discussed or well researched in the past.
For choosing such topics, the internet should be your best bet. Gone are the days when students would hop on from one book to another in libraries and search topics for their dissertation. Considering the ease of use and various sources available on the internet, you will be able to choose the best topic for your dissertation. With the help of desk-based research, you will easily figure out which topic has been covered extensively in the past and which topics, areas or subjects need attention according to the current scenario.
To understand which topic they should choose for their masters’ dissertation, they can even get in touch with our dissertation writing experts. Our experts have relevant experience. Thus they can offer better guidance to students. They can even guide you on how to go about your research, the dos and don’ts of a dissertation, and the aspects that will help your dissertation shine out from the rest. Here are some less researched and unique 5 MBA dissertation topics that will help students score higher and better grades:
2022 MBA Dissertation Topics
Topic 1: The impact of social media campaigns on the psychological triggers and conversation rate of customers. A case study of ASOS.
Research Aim: The research aims to analyse the impact of social media campaigns on the psychological triggers and conversation rate of customers concerning the case study of ASOS.
- To analyse the impact of social media marketing on the brand awareness and psychological triggers of customers.
- To determine the factors contributing to customer conversation rate and how it benefits the marketing strategies of firms.
- To investigate the impact of social media campaigns on the psychological triggers and conversation rate of customers of ASOS.
Topic 2: The impact of big data analytics on understanding online consumer psychology and digital marketing effectiveness of companies.
Research Aim: The research aims to evaluate the impact of big data analytics on understanding online consumer psychology and the digital marketing effectiveness of companies.
- To analyse the impact of big data analytics on organisational performance.
- To determine how online consumer psychology can be analysed for better digital marketing performance.
- To investigate the impact of big data analytics on understanding online consumer psychology and digital marketing effectiveness of companies.
Research Aim: The research aims to analyse how organisational culture and power impact conflicts and compliance in MNCs.
- To analyse the impact of organisational culture on employee communication and compliance.
- To determine the influence of organisational power on conflicts and employee performance in MNCs.
- To investigate the impact of organisational culture and power impacts conflicts and compliance in MNCs.
Topic 4: Investigating the impact of gender equity in the workplace on worker wellbeing, innovation intensity and quality decision making.
Research Aim: The research aims to investigate the impact of gender equity in the workplace on worker wellbeing, innovation intensity and quality decision making.
- To analyse the influence of gender equity on employee performance and wellbeing.
- To examine the contributing factors of innovation and quality decision making across organisations.
- To investigate the impact of gender equity in the workplace on worker wellbeing, innovation intensity and quality decision making.
Topic 5: The impact of servant leadership on the market performance and wellbeing of the organisational stakeholders. The case study of Balfour Beatty.
Research Aim: The research aims to evaluate the impact of servant leadership on the market performance and wellbeing of the organisational stakeholders concerning the case study of Balfour Beatty.
- To analyse the implications of servant leadership on the market performance of organisations.
- To evaluate the influence of servant leadership on stakeholder wellbeing and organisational resilience.
- To investigate the impact of servant leadership on the market performance and wellbeing of the organisational stakeholders of Balfour Beatty.
MBA Dissertation Topics
Research Aim: Advertising in the business world has now changed. Direct marketing has been replaced with creative advertising. Even though the two types are very different, creative advertising has done more good to businesses than direct marketing. With today’s world evolving and advertising taking over the corporate world, companies need to keep up with their creativity. This will not only help them in gaining customers’ attraction but will also help the company in earning huge profits. Considering this recent change in the corporate world, this research will compare the two methods and conclude which method is the most suitable for businesses.
Research Aim: To keep up with the ever-evolving business world and its needs, companies need to stay up to date to make sure that they bring in new methods, products and ways to manage their company and take it forward successfully. This research will talk about how businesses should consider innovation management and how they should incorporate the same in their way of doing business. Not only will businesses gain from innovating their products or processes, but they will also understand how successful it can be for the business once it is effectively implemented. Thus, the main aim of this research will be to help businesses understand the importance of innovation and talk about how innovation has helped many reputed names in the corporate world.
Research Aim: There are tons of investment strategies available for businesses. Companies should make investment-related decisions based on their financial inflow and the position of their business. Considering both these aspects while investing is critical. If they fail to do so, they will invest without a clear idea of how the investment might turn out, thus putting their company and its money in jeopardy. The investment strategies play a huge role in the company’s success, as they help in earning more profits. Thus, if the investment strategies are suitable for the business, they will be favourable for all. This research will discuss the different types of investment strategies that companies in the retail sector can take advantage of. Furthermore, this research will talk about the various investment strategies available for companies in the retail sector and how they can utilise them to their advantage.
Research Aim: The world is evolving with the way business is being conducted. All businesses need to understand the importance of flexible working hours along with fixed working hours. Introducing flexible working hours can help the business grow, as employees will be free to choose their working time, thus will put in more effort in their job. On the other hand, working mothers will be the ones who will benefit the most. They will be able to handle their home, as well as their office. This research will talk about the concept of flexible working hours, how it helps employees, and how the company can ensure that employees are retained through this new policy. The success rate of new recruitment based on flexible working hours will also be discussed in this research.
Research Aim: Today, no business can survive without technology. Implementing the right kind of technology is the key to success for any small, medium or large business enterprise. Businesses must make sure that they understand how important technology is for their company, how it will ease the business process, and bring down the cost of doing business. In addition to this, technology also acts as a competitive advantage in today’s world of business. Companies with better technologies have an advantage in the market where they can perform better and earn better profits than other companies in their industry. This research will talk about how technology assists companies in staying ahead of each other in the business and how each company should make sure that the right technology is implemented in the system not to help compete in the corporate world but also to offer ease of working its employees.
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