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Public Relations Dissertation Topics

Published by at November 15th, 2021 , Revised On November 15, 2021

Public relations is a communication process aimed at building a positive relationship between an organization and its audience. In other words, a public relations professional is responsible for using strategic communication to build a positive image of an organization or individual through unpaid and earned means. The earned channels leveraged to build a positive image include news and press, media outreach, and social media engagements.

Public relations is a lot different from advertising and is much difficult too. Using unpaid means and earned channels for image building is difficult than employing paid methodologies for creating brand awareness and image.

In essence, public relation is a significant part of an organization; it is the fundamental art and science of creating a goodwill relationship between an organization and its audience. The operations involve assessing and improving the two-way communication of an organization with its key audience.

Given its high importance for a company, a public relations professional has to be the master of his job. Choosing public relations as a career is deemed as a very excellent choice, as its demand and importance are gaining importance day by day.

You might have approached or just entered your final year of the public relations degree and may require to start working on the dissertation. If that is the case, you may be quite nervous and slightly clueless as to where to begin your work. Well, all of that process starts with choosing a topic, a worthy topic. If you are strangled in selecting the right topic for your public relations dissertation, here are a few topics along with their research aims for your guidance.

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Research Aim:  Even since social media has been incepted, it is changing the patterns of communications in regular and corporate settings. Social media has inevitably changed how organizations interact with their audience since they are ensuring their presence on relevant platforms.

The main aim of the research will be to identify how social media has affected traditional public relations strategies.

Research Aim:  Inbound marketing uses multiple marketing tools and techniques such as content marketing, blogs, and social media to create brand awareness and attract new business. Inbound marketing aims to build a relationship of goodwill with the customers, consumers, and prospects which somehow relates to public relations.

The aim of the research is to identify how(if ) public relations and inbound marketing are related to each other by tracing their overlapping characteristics.

Research Aim: Most people confuse public relations for advertising, although they are two separate strategies employed to achieve similar goals for a business. In that regard, it is important to identify if public relations and advertising can go hand in hand and what outcomes they may cause.

Research Aim:  The future belongs to artificial intelligence. Artificial intelligence refers to technology that can imitate human cognitive abilities and thus perform tasks that are ascribed to humans. Since artificial intelligence is going to take over, in fact, it already has, it will change the operation for public relations. The responses and communication generated by public relations professionals will be generated by bots geared with artificial intelligence.

The target of the research will be identifying how and in what capacity artificial intelligence will modify the practice of public relations.

Research Aim: The aim of the research will be to compare and contrast the conventional and modern practices of public relations. The researcher will evaluate the key practices employed and the channels selected today versus a couple of decades ago and highlight the key differences. The researcher can identify as many variables as possible to perform a clear and broad comparison between both strategies.

Research Aim: The PR agency model today is not the same as what it used to be a couple of years ago. The researcher will study and evaluate the evolution process of the PR agency model and key changes that have occurred over the period.

Research Aim: Social media influencers are gaining more importance as they are influencer marketing is reaching new heights. While they play a significant role in helping brands achieve their marketing goals, they need to build a public relation to keep themselves relevant, credible, and valuable to a particular niche. The aim of the research will be to identify how it is important for social media influencers to strengthen their PR strategies.

Research Aim: Public relations is perceived in a negative connotation in general; although, it is not like that. The aim of the research is to study and highlight positive public relations through different case studies. The researcher can choose the very immediate examples or take global examples.

Research Aim: While pandemic was a shocking situation for all of us, the brands were having multiple problems in terms of managing health as well as the economic crisis at a time. During the pandemic, different responses of different brands were noted, which were a part of the public relations policy. The aim of the research is to identify how brands were able to execute their public relations strategy.

Research Aim: The main goal of public relations is to increase brand awareness, promote goodwill, and increase demand. The aim of the research is to identify if public relations campaign can be oriented to increase the ROI and, if it does, How?

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Research Aim: Public relations is only associated with businesses, politics, and media, but it can be used for just every sector. The research will identify how necessary public relations are and how effective they can be for the health sector by conducting a case study.

Research Aim: Although public relations strategies are useful and important, they have flaws of their own kind. The flaws lie in how the strategy is prepared and executed and the goals it aims to target.

The aim of the research will be to identify and analyze the uses and abuses of public relations. The researcher can evaluate in what ways public relations can be useful and in what ways they cannot.

Research Aim: The political parties rely on public relations to establish a relationship of goodwill and create a good image in front of the public. With the advent of social media, political parties have to be extra conscious as one act can ruin their established credibility. The study will aim to find out how it has become more important than ever for political parties to focus on public relations for their own benefit.

Also Read: Politics Dissertation Topics

Research Aim: The aim of the research is to identify how public relations is important in journalism and vice versa. The research will also identify the key similarities between public relations and journalism. The researcher can also point out to what extent public relations is misused by political leaders to influence journalism.

Research Aim: The research will analyze and evaluate how public relations programs run by state heads or governments have affected their decisions and plans. The researcher can take the example of successful and unsuccessful PR campaigns and their impact, respectively.

Research Aim: The research will evaluate and figure out the changes that occurred to public relations strategies due to the technology. The researcher can evaluate the impact of different technologies to understand the impact.

Research Aim:  Whistleblowers are individuals responsible for reporting any wrongdoings that may cause a threat to society to those in authority to rectify them. The whistleblowers thus play an important role in helping public leaders in improving public relations. The aim of the research would be to find out the wide-ranging benefits of whistleblowers for making effective public relations plans.

Research Aim: The aim of the research is to find out the trends in advertising and public relations today and in the future. The research will also find the potential of each trend to evaluate how long it is expected to remain relevant in their respective fields.

Research Aim: Communication is the key tool of PR. The research will find the definition of strategic communication. It will also identify and explore the importance of strategic communication in PR and the ways to improve it.

Research Aim:  The aim of the research is to identify the importance of public relations for tourism sectors for enhancing tourism. Tourism is not something about the tourists and destination, but it is a major sector of government, if focused on, that can help economic growth. It will analyze and evaluate the key elements essential for fostering tourism that is possible with public relations.

 

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