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Consumer Psychology Dissertation Ideas

Published by at August 29th, 2022 , Revised On November 18, 2022

Consumer psychology has always been a well-known yet understudied field in psychology. The psychology of consumption describes how people adopt, use, and eventually dispose of goods, services, or concepts.

Earning a degree in this area opens up a range of employment opportunities. The first step to a rich career option is choosing excellent consumer behavior topics for your dissertation. You may find it challenging to choose a strong topic for your dissertation.

Here are some consumer psychology dissertation ideas and recommendations to help you.

  • A Consumer Psychology and Empirical Analysis of Trademark Distinctiveness.
  • The Development of Psychological Ownership in Consumer Psychology across History.
  • Empirical Links between Cognitive Style and Need for Cognition: Implications for Consumer Psychology.
  • The market of ideology: “Elective affinities” in political psychology and their effects on purchasing decisions.
  • Compulsive purchasing behaviour typologies: a constrained cluster-wise regression approach.
  • An overview of the participants in focus groups self-presentational concerns and reaction patterns conceptually.
  • Situated, embodied thought: Examining orientation cues impacts product evaluation and selection.
  • Understanding consumer mythology: A structural view of buying habits.
  • Automatic and deliberate grounds for suspicion: evidence of the sinister attribution error.
  • Examine the metacognitive effects of one-sided versus two-sided message framing on attitude certainty.
  • Appealing to persuasion to activate culture: The bicultural consumer is examined.
  • Evidence from fMRI and behavioural investigations suggests that increasing sensitivity to implementation can lessen the consequences of self-control depletion.
  • How do children react to advertisements? What is the process of consumer socialization?
  • Does advertising encourage binge-eating? What impact does it have on those who are more susceptible to addictions?
  • Psychological tricks to manipulate clients’ thoughts? Is market manipulation limited to advertising?


Choosing the right consumer psychology dissertation ideas and topics is an important step for any student. You will conduct your research, consult sources, and solve problems related to your topic based on the topic you choose. We hope we came up with the best ideas by keeping our students’ needs in mind. Get in touch with our dissertation aid specialists immediately if you require a thorough dissertation to be supplied right before you.

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    About Owen Ingram

    Ingram is a dissertation specialist. He has a master's degree in data sciences. His research work aims to compare the various types of research methods used among academicians and researchers.