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Online Marketing Dissertation Topics

Published by at August 24th, 2022 , Revised On August 24, 2022

There has been a dramatic change in the way businesses operate due to the Internet. With less time spent reaching customers, small businesses have been able to increase sales and offer competitive pricing.

The process of selling a product or service online involves using the Internet to reach customers. To promote businesses or products online, however, websites, applications, and other online services must be planned, developed, and maintained.

Businesses can now reach new customers who may not have access to brick-and-mortar stores through online marketing.

Modern business practices require online marketing, but doing it right makes a big difference. This article will help you start your business on the path to success if you truly want it to thrive!

Everyone from small mainstream media to large web-based channels uses internet marketing to market a company’s products or services.

There are many ways to reach a large audience through online marketing, so it is much easier than it sounds.
Internet marketing covers everything from email marketing to YouTube advertising to capturing audiences through graphically appealing content. Regardless of the type of online marketing you choose, make sure it’s low-cost and lets you reach a wide audience in a short period of time. You can easily choose your online marketing dissertation topics because of the many types it has. Some of these are as below:

Types Of Online Marketing

The most common types of online marketing include:

Search engine marketing (SEM) involves creating content and optimizing it for Google, Bing, and other search engines. So, your website appears higher on the search results pages.

Social media marketing (SMM) – using social media platforms like Facebook, Twitter, and Instagram to attract new customers and promote products or services.

Email marketing – sending emails directly from your business, including newsletters and promotional material.

Display advertising – buying adverts on websites that appear as part of the content, such as banner ads, to draw attention to specific products or services.

List of Dissertation Topics For Online Marketing

The following is a list of popular and relevant topics for an online marketing dissertation.

  • Using best practices in online marketing
  • The success of Social media marketing.
  • Effects of corporate branding on brand development
  • Functional digital marketing implementation for small businesses
  • Describe the harmful impacts of web advertising.
  • result of consumer behavior in Small businesses
  • Role of a company’s website in the industry.
  • Rules of digital marketing.
  • Safeguarding consumer privacy.
  • Financial restrictions faced by SMEs marketers
  • Role of video marketing
  • Traditional Marketing vs. Digital Marketing: Which one is Better When it Comes to Tracking KPIs
  • Importance of pop-up advertisements
  • Part of Mobile NFC and smart payment choices’
  • Analyzing customer purchasing behavior
  • Importance of color psychology in influencing purchase decisions
  • Influencers and celebrities
  • Customer psychology analysis and its application to digital marketing
  • Effects of high-touch and low-touch products on consumer loyalty
  • Low-income and high-income customers differentiation
  • Marketing for global brands with cultural differences
  • The influence of social media on teen shoppers

Benefits of Online Marketing

Online marketing allows you to connect with your audience in a way that traditional marketing cannot.

Here are some of the benefits of online marketing:

Reach people:

Using online marketing, you can reach millions of people worldwide with an audience database. In addition to social media and mobile apps, you can reach out to new and existing customers.

Increase sales:

Making more money and increasing sales is possible with online marketing. Without paying anything up front, businesses can advertise their products or services at minimal costs. Instead of looking for new customers all day, you can focus on other aspects of their business.

Build brand awareness:

Your product or service is exposed to a new audience when you advertise online. It is however done through word-of-mouth or other advertising, such as television or radio.

Targeted audience:

Through search engine optimization (SEO), businesses can customize their message on the Internet. Depending on location, age, or gender, they can target specific audiences.


Online marketing is a cost-effective method to promote your business anytime, anywhere. As one of the cheapest marketing subtypes, many small businesses on a small budget use the power of inline marketing to enable cross-border e-commerce possible. No matter where your target buyer lives, internet marketing can help you interact, persuade and convert anyone into a potential customer without spending a fortune.


Online marketing is one of the fastest growing businesses and helps a competitive company stand out from the competition.


As opposed to traditional marketing methods, online marketing allows business owners to track the results of their marketing efforts. In order to avoid common marketing mistakes for future campaigns, businesses can now design their marketing campaign with the help of efficient tools.


Businesses are increasingly relying on online marketing to reach customers and gain a competitive advantage. Online marketing encompasses a significant portion of traditional marketing through advertising, sales promotion, and personal selling. We hope you can take inspiration from the above-mentioned online marketing dissertation topics. All you need is a little research, patience and consistency to finish your dissertation.

About Owen Ingram

Ingram is a dissertation specialist. He has a master's degree in data sciences. His research work aims to compare the various types of research methods used among academicians and researchers.