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Advertising Dissertation Topics

Published by at August 24th, 2022 , Revised On August 24, 2022

The purpose of advertising is to promote or sell goods and services to consumers. Marketing communication that uses print, audio, visual, and online channels to persuade people to make a purchase. There are many ways to advertise: from billboards and television commercials to word-of-mouth marketing.

The role of advertising in marketing cannot be overstated. A company’s communication with its consumers determines whether they become high-paying customers. The process involves not only creating and distributing products, but also sharing promotional messages to increase sales.

The product is often sold without being sold. Nevertheless, such promotion types also involve making information about it available to the public for free, such as in magazines and newspapers.

Creating advertisements for different brands and businesses is usually done by experienced, trained and qualified people at advertising agencies.

These agencies often work as part of regional, national, or international advertising networks, which may employ designers, web designers, writers, and photographers specializing in related fields.

There are four general categories of advertising:

Direct Advertising:

Advertising of this type is the most common. Messages directly related to the purchase of a product are sent by a company or organization to its customers. Using a newspaper or magazine ad for maximum exposure is an example of direct advertising.

Indirect Advertising:

Another popular marketing strategy is indirect advertising. Promotions and sponsorships create buzz about your product or service indirectly. Television commercials, radio commercials, and print ads are the most common types of indirect advertising.

Email Advertisement:

You can interact directly with your customers through email advertisement, which is one of the most profitable forms of advertising. Besides building an email list of your target audience, this will also keep them updated about your new products.

Online Advertisement:

It is widely used to reach different types of customers online as one of the most cost-effective forms of advertising. You can leverage the power of online advertising regardless of your size, whether you’re a small catering company or a large b2b retailer, and enjoy a significant amount of popularity over social media and other online platforms.

Promotion Advertising:

A company uses this type of advertising when it wants to promote a product designed specifically for a specific industry. Using promotional advertising to raise money for non-profit organizations is an excellent example.

Public Relations (PR):

It encompasses all communication between an organization and its public, including consumers, media, investors, and competitors. In addition to direct marketing, such as press releases and news releases, it also advertises in traditional media and promotes your business through social media channels.

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List of Dissertation Topics For Advertising

All B2B and B2C businesses rely on advertising for a significant part of their revenue.

Keeping up with the latest trends in advertising dissertation topics is the best way to stay current with the advertising industry.
These excellent advertising dissertation topics will help you get started if you’re thinking about writing your dissertation on advertising.

  • Evaluating return on investment through social media marketing
  • Exploring how viral videos have affected traditional advertising techniques
  • Factors affecting product recall rate by consumers
  • Brand Image, Brand Management, and Brand Strategy
  • Customer Satisfaction, Loyalty, and Word-of-Mouth Behaviors
  • The Effect of Advertising on Consumer Behavior
  • The effects of mobile ads on purchase decisions
  • The Effect of Advertising on the Media Industry
  • The Role of Advertising in the Pharmaceutical Industry
  • Study into the ways that marketing can enhance both present and future fashion store performance.
  • Identify the primary marketing techniques used by American businesspeople who are entering markets with limited experience.
  • Advertising, Consumerism, and Gender Issues
  • The Role of Consumers in the Development of the Global Economy
  • The reasons for consumers to buy advertised products and services
  • The effects of advertisements on the economy, society, and culture
  • Public Relations Research Methods & Techniques
  • The development of advertising in the past
  • The role of advertising in marketing management
  • Advertising and Branding Strategies
  • Advertising and Commercialization of Music
  • The advantages and disadvantages of advertising
  • Explore the elements that influence consumers’ decisions to buy cosmetics.
  • A detailed study of the best marketing tactics for new businesses.
  • Determining how much millennials know that gambling advertisements are displayed on internet platforms.
  • Contrasting digital advertising tactics for various organisations throughout cultures.
  • The effects of cartoons that encourage good behaviours on parents’ and kids’ purchasing decisions.


Advertising has been a part of business for decades. Whether it is posters, billboards, radio, television, or social media, all forms of advertising aim to attract customers.

Whatever topic you choose for your advertisement dissertation, make sure to do proper research and begin your writing with a hook. You can expand your understanding of this topic by reading books on advertisements, such as 7 Rules of the advertisement or the Wizard of Ads.

Advertising campaigns like these not only advertise the product, but also encourage people to buy it. You can expand your customer base and bring your product into the spotlight if you advertise the right way.

Check out these great advertising dissertation topics if you need some inspiration. If you’re creative and persistent, you’ll be able to find a topic that suits your interests and tackles an important advertising issue.

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