Are you a marketing or management student looking for specific marketing management dissertation topics? If yes, your search is over because this article provides highly focused marketing management dissertation ideas and examples for your consideration.
Unique Marketing Management Dissertation Topics With Research Aims
Topic 1: Evolution of Brand Loyalty in Subscription-Based Models
Research Aim: This longitudinal study investigates the psychological and behavioral factors driving customer retention in digital subscription services, analyzing how value perception, habit formation, and switching costs contribute to long-term brand allegiance in platforms like Netflix and Spotify.
Topic 2: Metaverse Marketing’s Impact on Consumer Purchasing Behavior
Research Aim: This experimental research measures how immersive brand experiences in virtual environments influence real-world purchase decisions, evaluating the effectiveness of interactive elements like VR product demonstrations and gamified shopping experiences on conversion rates and brand recall.
Topic 3: Authenticity of Sustainability Claims in Brand Marketing
Research Aim: This mixed-methods study examines how ethically-conscious consumers perceive and respond to corporate sustainability messaging, distinguishing between genuine environmental commitments and perceived “greenwashing” tactics through analysis of brand trust metrics and purchase intent data.
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List Of Free Marketing Management Dissertation Topics
- Impact of Influencer Credibility on Gen Z Purchase Decisions: A Quantitative Study
- Role of Emotional Branding in Building Long-Term Customer Loyalty
- Comparative Analysis of Sustainability Marketing Strategies in the Fashion Industry
- Consumer Perception Toward Green Packaging in FMCG: A Systematic Review
- Effectiveness of Personalised Email Marketing in Customer Retention: A Research Study
- Role of Brand Equity in Shaping Consumer Behaviour in the Smartphone Market
- Digital Storytelling as a Tool for Brand Engagement on Social Media Platforms
- Customer Experience Management in Omnichannel Retailing: A Qualitative Research
- Relationship Between Cause-Related Marketing and Brand Trust in Non-Profit Campaigns
- Influence of Visual Content on Purchase Intentions in E-Commerce
- Quantitative Study on the Effect of Online Reviews on Buying Behaviour
- Role of Nostalgia Marketing in Creating Emotional Connection With Consumers
- Impact of Mobile App Usability on Customer Satisfaction in Online Retail
- Effect of CSR Communication on Brand Image in the Banking Sector
- Research Study on the Role of Data Analytics in Improving Marketing ROI
- Exploring Brand Activism and Its Impact on Millennial Brand Loyalty
- Relationship Between Online Customer Engagement and Conversion Rates in B2C
- Effectiveness of Video Marketing Campaigns on YouTube Among Gen Alpha
- Consumer Trust in AI-Driven Product Recommendations: A Qualitative Research
- Quantitative Analysis of Price Sensitivity and Brand Switching Behaviour in Grocery Retail
- Role of User-Generated Content in Building Brand Authenticity
- Systematic Review of Personal Branding Strategies for Digital Entrepreneurs
- Comparative Study of Guerrilla Marketing Versus Traditional Advertising in Urban Markets
- Influence of Sensory Marketing on Impulse Buying in Physical Retail Stores
- Research Study on the Use of Memes in Social Media Advertising Campaigns
- Effect of Loyalty Programmes on Customer Lifetime Value in the Airline Industry
- Impact of Chatbots on Customer Satisfaction in the Service Sector
- Role of Experiential Marketing in Event-Based Brand Promotions
- Understanding Cultural Influences on Global Brand Positioning Strategies
- Qualitative Research on Consumer Reactions to Gender-Inclusive Advertising
- Effect of Brand Personality on Purchase Intention in Luxury Goods
- Influence of Mobile Push Notifications on Consumer Buying Decisions
- Role of Micro-Influencers in Niche Market Campaigns
- Systematic Review on the Ethics of Neuromarketing Practices
- Brand Loyalty in Subscription-Based Services: A Quantitative Perspective
- Relationship Between Brand Community Participation and Customer Advocacy
- Impact of Algorithmic Personalisation on Consumer Trust in Online Ads
- Analysis of Post-Pandemic Changes in Consumer Behaviour Toward Online Shopping
- Role of Voice Search in Shaping Modern Digital Marketing Strategies
- Customer Perception of Brand Transparency in Social Media Crisis Management
- Effect of In-Store Augmented Reality Experiences on Brand Recall
- Consumer Engagement Through Interactive Content in EdTech Marketing
- Investigating the Effectiveness of Humour in Cross-Cultural Advertising
- Digital Word-of-Mouth Marketing and Its Influence on Hospitality Industry Bookings
- Exploring the Role of Mobile Gamification in Customer Loyalty
- Comparative Study on Effectiveness of Influencer Marketing in B2B vs B2C
- Impact of Social Proof on High-Involvement Purchase Decisions
- Role of Interactive Chat Interfaces in Enhancing Online Customer Experience
- Content Marketing Strategy Effectiveness in Building Brand Authority
- Systematic Review on the Integration of AI in Programmatic Advertising
- Perception of Eco-Friendly Brands Among Gen Z: A Quantitative Study
- Relationship Between Brand Heritage and Consumer Trust in Heritage Brands
- Role of Digital Personalisation in Reducing Cart Abandonment Rates
- Effect of Limited-Time Offers on Online Consumer Impulse Buying
- Consumer Behaviour in Response to Dynamic Pricing Strategies in E-Commerce
- Qualitative Research on the Use of TikTok in Destination Marketing
- Impact of Cross-Channel Marketing on Brand Consistency and Recognition
- Role of Social Listening in Customer-Centric Marketing Strategy Development
- Exploring Brand Hate and Its Impact on Brand Switching Behaviour
- Emotional Intelligence of Marketers and Its Influence on Customer Relationship Management
- Effectiveness of Nostalgia Advertising During Economic Downturns: A Case Study Approach
Marketing Management Research Areas For Dissertation
Marketing management refers to planning, organising, coordinating, and controlling marketing functions within a company. Sales, distribution, and customer service are all related to marketing management because they connect a brand with customers, suppliers, and other partners. Other areas of marketing management include public relations and direct advertising activities.
Furthermore, marketing management involves planning for the marketing mix, which is essential for promoting any business. It encompasses various responsibilities, from product development to pricing strategies and channel selection.
Marketing managers perform:
- Detailed market research
- Develop product and service branding strategies
- Develop strategies for targeting customers
- Identify the marketing activities to be undertaken within the budget.
Increased sales revenue and market share are the primary goals of marketing management. Therefore, improving product quality and service levels will improve customer satisfaction.
Types
Marketing management can be divided into four main types, as categorised by the American Marketing Association (AMA):
- Customer relationship management (CRM)
- Product lifecycle management (PLM)
- Supply chain management (SCM)
- Market analytics.
Frequently Asked Questions
For dissertation topics in marketing management:
- Study recent marketing challenges.
- Explore consumer behaviour trends.
- Analyse digital marketing innovations.
- Investigate branding strategies.
- Examine market segmentation.
- Consider ethical marketing issues.
Popular themes in marketing management research include consumer behaviour, digital marketing strategies, brand loyalty, influencer marketing, sustainability branding, customer experience, data-driven decision-making, cross-cultural marketing, AI in marketing, and emotional branding to understand how businesses connect with and retain customers.
