Consumer Psychology Dissertation Topics

List Of Free Consumer Psychology Dissertation Topics

1. The Impact of Colour Psychology in Online Store Design on Impulse Buying  
2. Qualitative Research on Personal Identity and Brand Loyalty in Gen Z Consumers  
3. An Analysis of Product Scarcity Messaging and Consumer Urgency  
4. The Role of Nostalgia Marketing in Shaping Emotional Brand Attachment  
5. Systematic Review of Digital Advertising Fatigue and Consumer Avoidance  
6. Mixed Methods Research on Customisation and Perceived Product Value  
7. The Influence of Celebrity Endorsement Frequency on Consumer Trust  
8. Experimental Study on Unboxing Videos and Perceived Product Satisfaction  
9. Quantitative Research on Mobile App Design and User Spending Behaviour  
10. The Effect of Virtual Try-Ons on Purchase Confidence Among Fashion Shoppers  
11. Research Study on Personalised Marketing and Brand Perception  
12. The Role of Ethical Branding in Gen Alpha Consumer Preferences  
13. Cross-Cultural Comparison of Consumer Attitudes Towards Sustainable Packaging  
14. The Impact of In-Store Music Tempo on Shopping Duration and Basket Size  
15. The Relationship Between Product Review Authenticity and Purchase Intention  
16. A Qualitative Research on Subscription Fatigue in Digital Commerce  
17. The Influence of Product Aesthetics on Perceived Functionality  
18. The Effect of User-Generated Content on Consumer Loyalty in Beauty Products  
19. The Role of Fear Appeals in Health Product Marketing and Consumer Response  
20. Comparative Study on Gender Stereotypes in Advertising and Purchase Decisions  
21. The Impact of Pop-Up Ads on User Trust in E-Commerce Websites  
22. A Systematic Review of Greenwashing Effects on Brand Credibility  
23. The Relationship Between Micro-Influencers and Consumer Brand Engagement  
24. The Effect of Price Anchoring Strategies on Value Perception  
25. The Role of Packaging Texture in Sensory Evaluation and Consumer Choice  
26. Longitudinal Study on Recession Psychology and Consumer Brand Switching  
27. The Influence of Augmented Reality on Online Shopping Experience  
28. Quantitative Study on Free Trial Offers and Customer Conversion Rates  
29. The Effect of Personal Values on Ethical Consumption Behaviour  
30. An Analysis of Brand Storytelling and Emotional Consumer Connection  
31. The Role of Limited-Time Offers in Creating Perceived Urgency  
32. Comparative Research on Impulse Buying in Physical and Digital Retail  
33. The Impact of User Experience Design on Consumer Retention in Mobile Apps  
34. Systematic Review on the Psychology of Loyalty Program Participation  
35. The Role of Influencer-Brand Fit in Consumer Brand Advocacy  
36. The Effect of Clickbait Titles on Perceived Product Credibility  
37. Qualitative Research on Digital Detox Trends and Consumer Brand Awareness  
38. The Relationship Between Consumption Guilt and Product Choice in Luxury Brands  
39. Mixed Methods Study on Cashback Offers and Repeat Purchase Behaviour  
40. The Role of Gamification in Enhancing Customer Engagement  
41. Quantitative Research on Fear of Missing Out and Flash Sale Participation  
42. The Influence of Eco-Labelling on Consumer Trust in Food Products  
43. The Effect of Brand Activism on Consumer Loyalty in Socially Conscious Markets  
44. Experimental Study on Multi-Sensory Branding and Product Recall  
45. The Role of Colour-Coded Pricing in Perceived Product Value  
46. The Impact of Brand Transparency on Gen Z Consumer Decisions  
47. A Systematic Review of Price Perception and Consumer Satisfaction  
48. The Relationship Between Reviewer Expertise and Review Helpfulness  
49. The Role of Consumer Reviews in Shaping Online Purchase Behaviour  
50. The Effect of Social Proof Cues on Conversion in E-Commerce  
51. Mixed Methods Research on Personalised Ads and Perceived Invasiveness  
52. The Role of Consumer Empathy in Cause-Related Marketing  
53. Quantitative Study on Subscription Box Services and Customer Retention  
54. The Impact of Digital Payment Systems on Spending Habits  
55. Analysis of Colour Preferences and Gender-Based Consumer Responses  
56. The Effect of Ambient Lighting in Retail Stores on Consumer Mood  
57. Qualitative Research on Minimalist Advertising and Consumer Recall  
58. The Role of Brand Reputation in Consumer Decision-Making Under Uncertainty  
59. The Influence of Seasonal Promotions on Buying Intentions  
60. A Comparative Study on Sensory Marketing Across Cultural Contexts  
61. The Impact of Ethical Labelling on Meat Product Consumption  
62. Systematic Review of Psychological Ownership and Product Customisation  
63. The Role of Narratives in Shaping Consumer Attitudes Toward Eco-Brands  
64. The Effect of Privacy Concerns on Online Behavioural Advertising Responses  
65. Quantitative Research on Fear-Based Marketing in Insurance Sales  
66. The Influence of Mood States on Online Shopping Behaviour  
67. Analysis of Product Placement in Streaming Content and Consumer Recall  
68. The Role of Brand Personality in Customer Relationship Strength  
69. The Impact of In-Store Scent Marketing on Purchase Likelihood  
70. The Effect of Loyalty Program Tiers on Consumer Exclusivity Perception  
71. The Influence of Social Norm Messaging on Eco-Friendly Behaviour  
72. The Relationship Between Screen Fatigue and Online Purchase Satisfaction  
73. A Study on Surprise Discounts and Consumer Delight  
74. The Role of QR Codes in Enhancing Consumer Trust in Food Traceability  
75. Mixed Methods Research on Shoppable Videos and Instant Purchases  
76. The Effect of Overchoice on Consumer Decision Paralysis in E-Commerce  
77. The Role of Brand Consistency in Multi-Channel Marketing Effectiveness  
78. Quantitative Research on Consumer Response to AI Chatbots in Retail  
79. The Impact of Sustainable Product Claims on Green Consumer Behaviour  
80. Qualitative Research on Psychological Barriers to Brand Switching  
81. The Relationship Between Discount Depth and Perceived Product Quality  
82. Experimental Study on Emotional Appeals in Donation Campaigns  
83. Analysis of Hyper-Personalisation and Consumer Data Concerns  
84. The Role of Gendered Branding on Purchase Decisions in Health Products  
85. The Influence of User Interface Simplicity on Online Trust  
86. The Effect of Negative Reviews on Curiosity and Click-Through Behaviour  
87. The Role of Post-Purchase Dissonance in Return Behaviour  
88. Longitudinal Research on Brand Love and Repeat Purchase Patterns  
89. The Impact of Subscription Model Pricing on Perceived Fairness  
90. The Role of Consumer Envy in Luxury Product Advertisement  
91. Quantitative Study on Mobile Notification Timing and Purchase Intent  
92. The Effect of Branded Packaging on Consumer Gift Perception  
93. The Influence of Voice Search on Purchase Decision Processes  
94. A Study on Emotional Framing in Ethical Fashion Campaigns  
95. The Relationship Between Influencer Authenticity and Brand Engagement  
96. The Role of Negative Publicity in Brand Reappraisal and Loyalty  
97. Systematic Review on Psychological Distance and Environmental Purchase Intent  
98. The Effect of Virtual Store Layout on Navigation Efficiency  
99. Research Study on Personal Branding and Consumer Trust  
100. The Role of Sensory Congruence in Multi-Channel Retail Experiences  
101. The Impact of Scarcity Signals on Premium Pricing Strategies  
102. The Influence of Colour Psychology on Food Packaging Choices  
103. The Effect of AI-Generated Product Recommendations on Consumer Trust  
104. A Comparative Study on Framing Effects in Discount Communication  
105. The Role of Customer Testimonials in Shaping Brand Image  
106. The Influence of Algorithmic Transparency on Consumer Decision-Making  
107. The Effect of Product Review Emotions on Purchase Intentions  
108. Longitudinal Study on Pandemic-Induced Behavioural Shifts in Consumption  
109. Research Study on Sustainable Consumption Behaviour in Gen Z  
110. The Role of Customer Co-Creation in Product Loyalty  
111. The Influence of Mobile App Gamification on Customer Retention  
112. Experimental Study on Loss Aversion Framing in Retail Pricing  
113. The Effect of Emotional Labour by Retail Staff on Customer Satisfaction  
114. The Role of Multilingual Branding in Consumer Market Penetration  
115. The Impact of Humour in Advertising on Brand Recall  
116. The Effect of Gender Neutrality in Product Design on Inclusiveness Perception  
117. The Role of Trust Signals in Cross-Border E-Commerce Decisions  
118. The Influence of Cognitive Load on Online Buying Errors  
119. Systematic Review of Social Comparison Theory in Brand Marketing  
120. Quantitative Study on Curated Shopping and Decision Fatigue Reduction  
121. The Effect of Interactive Ads on Product Engagement  
122. The Role of User Personas in Targeted Advertising Effectiveness  
123. The Influence of Brand Heritage on Perceived Authenticity  
124. The Effect of Delayed Gratification on Subscription Service Retention  
125. Qualitative Study on Brand Communities and Shared Consumer Identity  
126. The Impact of Ambient Noise on Dining Experience Ratings  
127. The Role of Fragrance Branding in Cosmetics Consumer Loyalty  
128. The Influence of Consumer Mood on Interpretation of Advertising Messages  
129. The Effect of Default Choices in Digital Platforms on Subscription Uptake  
130. Comparative Study on Purchase Behaviour in Ethical vs. Conventional Brands  
131. Research on Cultural Dimensions and Consumption of Global Brands  
132. The Effect of Mobile Wallet Promotions on Digital Spending  
133. The Influence of Brand Trust in Crisis Communication During Product Recalls  
134. The Role of Message Framing in Anti-Smoking Campaign Effectiveness  
135. The Impact of Brand Congruence in Collaborations on Consumer Response  
136. The Effect of Value-Congruent Branding on Purchase Behaviour  
137. A Study on Emotional Branding in Charity Advertising  
138. The Influence of Consumer Loneliness on Impulsive Buying Online  
139. The Role of Interactive Product Demos in Building Consumer Confidence