Are you looking for a unique and focused MBA marketing dissertation topic but not sure what topic will suit your circumstances? A topic must be based on your research interest and preferences, so you don’t lose interest in your research work halfway through the process.
This article provides a list of MBA marketing dissertation topics in various research areas so you can choose one according to your needs.
Unique MBA Marketing Dissertation Topics With Research Aims
Topic 1. Impact of Personalised Voice Assistants on Consumer Purchasing Behaviour
Research Aim: This study aims to explore how personalised voice assistants like Alexa and Siri influence consumer buying decisions. The focus is on whether voice-based product recommendations increase trust, convenience, and purchase intentions, helping businesses understand how to integrate this technology effectively into their marketing strategies.
Topic 2. Role of Blockchain Technology in Building Consumer Trust in Digital Marketing
Research Aim: This research examines how blockchain technology can enhance transparency and trust in marketing practices. It will study whether blockchain-based solutions, such as verified product authenticity and secure transactions, improve customer confidence, loyalty, and long-term relationships with brands in a rapidly digitalising marketplace.
Topic 3. Effectiveness of Short-Form Video Marketing on Gen Z Brand Engagement
Research Aim: This dissertation investigates how short-form video content on platforms like TikTok, Instagram Reels, and YouTube Shorts impacts Gen Z engagement with brands. The goal is to understand whether these quick, creative formats are more effective than traditional advertising in driving awareness, loyalty, and consumer interaction.
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List Of Free MBA Marketing Dissertation Topics
- Quantitative Study on Consumer Loyalty towards Sustainable Fashion Brands
- Qualitative Research on Storytelling in Digital Marketing Campaigns
- Systematic Review of Customer Engagement Strategies in Social Media Marketing
- Analysis of the Role of Artificial Intelligence in Personalised Marketing
- Impact of Influencer Marketing on Gen Z Purchase Intentions
- Research Study on Neuromarketing and Its Effectiveness in Advertising
- Evaluation of Digital Customer Experience in E-Commerce Businesses
- Study on the Role of Mobile Apps in Enhancing Brand Awareness
- Impact of Content Marketing on Small and Medium Enterprises Growth
- Effectiveness of Search Engine Optimization Strategies on Online Sales
- Research on the Role of Virtual Reality in Customer Engagement
- Analysis of the Impact of Chatbots on Online Customer Service Satisfaction
- Quantitative Research on the Effectiveness of Loyalty Programmes in Retail
- Study on the Influence of User-Generated Content on Brand Credibility
- Qualitative Research on Emotional Branding in Luxury Goods Marketing
- Impact of Corporate Social Responsibility on Brand Image in the Food Industry
- Role of Digital Word of Mouth in Shaping Consumer Behaviour
- Systematic Review of Omnichannel Retailing Strategies and Customer Experience
- Analysis of the Effectiveness of Gamification in Marketing Campaigns
- Impact of Customer Reviews on E-Commerce Purchase Decisions
- Role of Storytelling in Enhancing Brand Equity in Start-Ups
- Effectiveness of Social Media Advertising in Driving Impulse Buying
- Study on the Influence of Personalisation in Email Marketing Campaigns
- Research on the Role of Augmented Reality in Enhancing Retail Marketing
- Analysis of Experiential Marketing and Its Impact on Consumer Loyalty
- Impact of Sustainability Marketing on Green Product Adoption
- Evaluation of Cross-Cultural Marketing Strategies in Multinational Corporations
- Research Study on the Effect of Nostalgia Marketing in the Entertainment Industry
- Study on the Role of Co-Creation in Building Customer Relationships
- Quantitative Research on the Effectiveness of Celebrity Endorsements in FMCG
- Influence of Social Media Engagement on Political Campaign Marketing
- Systematic Review of Digital Branding Strategies for New Market Entrants
- Impact of Interactive Advertising on Consumer Purchase Decisions
- Study on the Role of Storytelling in Destination Marketing for Tourism
- Effectiveness of Customer Relationship Management Systems in B2B Marketing
- Analysis of Brand Activism and Its Impact on Consumer Trust
- Research on the Influence of Cross-Platform Marketing on Consumer Loyalty
- Quantitative Research on the Role of Data Analytics in Marketing Strategy Development
- Study on the Impact of Podcast Advertising on Consumer Awareness
- Effectiveness of Affiliate Marketing in E-Commerce Businesses
- Role of Experiential Events in Enhancing Consumer Perceptions of Luxury Brands
- Research Study on the Effectiveness of Social Media Contests in Brand Engagement
- Impact of Cultural Values on International Advertising Effectiveness
- Study on the Influence of Visual Marketing on Consumer Memory Retention
- Analysis of the Role of Search Engine Marketing in Driving Online Traffic
- Effectiveness of Cause-Related Marketing in Non-Profit Organisations
- Role of Customer-Centric Branding in Building Long-Term Loyalty
- Impact of Digital Influencers on Health and Fitness Product Marketing
- Study on the Effectiveness of Video Marketing in Driving Consumer Attention
- Qualitative Research on the Role of Emotions in Viral Marketing Campaigns
- Analysis of the Role of ChatGPT and AI Tools in Shaping Marketing Strategies
- Impact of Interactive Content Marketing on Lead Generation
- Study on the Role of Brand Communities in Strengthening Consumer Relationships
- Research on the Effectiveness of Guerrilla Marketing in the Retail Industry
- Impact of Social Media Story Features on Customer Brand Engagement
- Quantitative Study on Online Consumer Reviews and Their Impact on Brand Switching
- Systematic Review of Relationship Marketing and Its Relevance in Digital Age
- Study on the Effect of Product Placement in Movies on Consumer Perceptions
- Role of Micro-Influencers in Niche Market Growth
- Analysis of the Impact of Personalised Recommendations in Online Shopping
- Research Study on the Role of Digital Marketing in Healthcare Services Promotion
- Evaluation of the Effectiveness of Interactive Websites in Customer Engagement
- Study on the Impact of Colour Psychology in Marketing Communication
- Influence of Artificial Intelligence in Predictive Consumer Behaviour Analysis
- Analysis of Social Media Algorithms and Their Effect on Brand Visibility
- Role of Cause Branding in Enhancing Customer Loyalty
- Research on the Impact of Green Packaging Marketing on Eco-Friendly Purchases
- Study on the Effectiveness of Social Media Memes in Political Brand Building
- Quantitative Research on Customer Retention through Subscription-Based Marketing
- Analysis of Brand Transparency and Its Impact on Customer Trust in Digital Platforms
- Study on the Effectiveness of Interactive Storytelling in E-Learning Marketing
- Role of Consumer Emotions in Shaping Online Brand Communities
Frequently Asked Questions
- Study recent marketing challenges.
- Investigate industry trends.
- Analyse consumer behavior shifts.
- Explore digital marketing innovations.
- Consider branding or market entry strategies.
- Choose a topic you’re passionate about for in-depth research.
