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Published by at January 2nd, 2023 , Revised On September 1, 2025

Tourism is the world’s second most important economic sector. In many countries, tourism contributes to the GDP of the country as one of the leading industries.

The more tourists visiting a country, the better its economy will be, so this growing industry benefits almost all countries.

The goal of tourism marketing is to attract and retain tourists. Generally speaking, tourism promotion includes all activities related to promoting tourism products and services. If you are planning to write a dissertation on tourism marketing, there are many tourism marketing dissertation topics and ideas to get started. 

Let’s explore some.

Unique Tourism Marketing Dissertation Topics With Research Aims

Topic 1: Impact of Artificial Intelligence Recommendations on Tourist Travel Planning

Research Aim: This study aims to understand how AI-based recommendations, like those on booking sites and travel apps, influence tourist decisions when planning trips. The research will explore whether AI suggestions build trust, improve convenience, or shape destination preferences, ultimately showing how technology drives modern tourism marketing strategies.

Research Aim: This research will explore how metaverse platforms and virtual travel experiences influence tourist interest, destination image, and purchase intentions. It will investigate whether immersive digital environments can inspire travellers, bridge cultural gaps, and create new opportunities for tourism marketers in attracting tech-savvy and experience-driven audiences.

Research Aim: This study will analyse how sustainability-focused marketing messages in tourism advertisements affect tourist attitudes, trust, and booking decisions. It will examine whether eco-friendly campaigns truly encourage responsible travel choices or are perceived as “greenwashing”, providing insights into how authentic marketing can support sustainable tourism development.

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List Of Free Tourism Marketing Dissertation Topics

  1. Quantitative Research on Digital Storytelling Strategies in Tourism Marketing
  2. Systematic Review of Social Media Engagement and Tourism Destination Branding
  3. Qualitative Research on Influencer Marketing in Sustainable Tourism Promotion
  4. Analysis of Virtual Reality Experiences in Enhancing Tourist Decision Making
  5. Impact of User-Generated Content on Tourist Trust in Destination Marketing
  6. Role of Artificial Intelligence in Personalising Tourist Experiences
  7. Research Study on Cultural Heritage Marketing for Tourism Development
  8. Quantitative Research on Seasonal Campaigns in Coastal Tourism Marketing
  9. Impact of Gamification Strategies on Tourist Engagement in Digital Platforms
  10. Systematic Review of Crisis Communication in Tourism Marketing Strategies
  11. Role of Augmented Reality Applications in Enhancing Destination Image
  12. Analysis of Emotional Branding in Tourism Advertisement Effectiveness
  13. Impact of Eco-Certification Labels on Tourist Perceptions of Destinations
  14. Research Study on Film-Induced Tourism Marketing in Urban Development
  15. Role of Neuromarketing in Analysing Tourist Behaviour and Preferences
  16. Quantitative Research on Online Reviews and Tourism Service Bookings
  17. Impact of Experiential Marketing on Repeat Visits in Theme Parks
  18. Systematic Review of Destination Branding in Emerging Tourism Markets
  19. Analysis of Cross-Cultural Marketing Approaches in Global Tourism Promotion
  20. Role of Mobile Applications in Enhancing Tourist Loyalty and Retention
  21. Research Study on Festival Marketing and Regional Tourism Growth
  22. Impact of Celebrity Endorsements on Destination Image Formation
  23. Qualitative Research on Community Involvement in Rural Tourism Marketing
  24. Analysis of Loyalty Programmes in Airline Tourism Marketing Strategies
  25. Role of Sustainable Marketing in Promoting Eco-Tourism Development
  26. Quantitative Research on Travel Blogs and Tourist Purchase Intentions
  27. Impact of Interactive Advertising on Destination Attractiveness
  28. Systematic Review of Social Media Crisis Management in Tourism Branding
  29. Research Study on Storytelling in Luxury Tourism Marketing Campaigns
  30. Role of Place Identity in Shaping Tourism Destination Marketing
  31. Impact of Political Instability on International Tourism Marketing Strategies
  32. Analysis of Digital Influencers in Youth Tourism Engagement
  33. Role of Big Data Analytics in Tourism Marketing Decision Making
  34. Quantitative Research on Online Travel Agencies and Tourist Preferences
  35. Impact of Word-of-Mouth Marketing on Tourism Destination Image
  36. Systematic Review of Green Marketing Practices in Hospitality and Tourism
  37. Role of Customer Relationship Management in Airline Tourism Marketing
  38. Analysis of Experiential Tourism Campaigns for Cultural Destinations
  39. Research Study on Event Sponsorship and Tourism Brand Visibility
  40. Impact of Local Cuisine Promotion on Gastronomic Tourism Marketing
  41. Role of Interactive Websites in Enhancing Destination Marketing Effectiveness
  42. Qualitative Research on Storytelling Approaches in Indigenous Tourism Promotion
  43. Systematic Review of Branding Strategies for Adventure Tourism Markets
  44. Impact of Social Media Advertising on International Tourist Arrivals
  45. Analysis of Loyalty and Trust in Hotel Tourism Marketing Strategies
  46. Research Study on Wellness Tourism and Digital Marketing Campaigns
  47. Role of Niche Marketing in Shaping Sports Tourism Promotion
  48. Impact of Dynamic Pricing Models on Tourist Perceptions of Fairness
  49. Quantitative Research on Online Travel Communities and Destination Choice
  50. Analysis of Digital Storytelling in Promoting Heritage Tourism Sites
  51. Role of Influencer Marketing in Post-Pandemic Tourism Recovery
  52. Research Study on Experiential Tourism Marketing in Smart Cities
  53. Impact of Destination Image Repair Campaigns after Natural Disasters
  54. Systematic Review of Omnichannel Marketing in Tourism Service Industries
  55. Analysis of Artificial Intelligence Chatbots in Enhancing Tourist Satisfaction
  56. Role of Cultural Festivals in Strengthening Destination Marketing Strategies

Frequently Asked Questions

  1. Study recent tourism trends.
  2. Explore digital marketing’s role.
  3. Analyse cultural and ethical aspects.
  4. Investigate sustainable practices.
  5. Examine tourist behaviour shifts.
  6. Select a specific niche for focused research.

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    About Owen Ingram

    Avatar for Owen IngramIngram is a dissertation specialist. He has a master's degree in data sciences. His research work aims to compare the various types of research methods used among academicians and researchers.