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Published by at November 10th, 2025 , Revised On November 11, 2025

In research, drawing meaningful conclusions that apply beyond a specific study is essential. This is where generalisability plays a critical role.

In the context of both qualitative and quantitative research, generalisability refers to the extent to which research findings can be applied beyond the specific sample or context studied. It determines whether the observed effects and relationships hold in other populations, settings, or time frames. 

What Is Generalisability In Research?

Generalisability refers to the extent to which research findings can be applied beyond the specific sample or context studied. It ensures that the observed effects and relationships hold true for other populations, settings, or time periods.

 

  • In qualitative research, generalisability focuses on transferability, i.e., applying insights to similar contexts.
  • In quantitative research, generalisation is statistical, relying on representative samples and robust analyses.

 

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1. Generalisability in Qualitative Research

Qualitative research is characterised by its focus on exploring complex phenomena and gaining an in-depth understanding of the subjective experiences of individuals. Unlike quantitative research, which aims for statistical generalisation, qualitative research concerns transferability.

Transferability refers to the potential to transfer or apply the findings from one context or group to another similar context or group. In qualitative research, the goal is not to generalise findings to a larger population but to gain insights that resonate with other similar situations.

 

For instance, a study exploring cancer survivors’ experiences in a specific region may provide valuable insights that can be transferable to other communities with similar healthcare access and cultural factors.

 

However, researchers must be cautious about assuming universal applicability, as qualitative research findings are context-dependent.
 

Theoretical Sampling

Researchers using qualitative methods often engage in theoretical sampling, where new participants or cases are selected based on emerging themes or theoretical insights. This iterative process allows researchers to explore various perspectives and contexts.
 

Thick Descriptions

Qualitative researchers strive to provide detailed and context-rich descriptions of their study settings, participants, and data analysis processes. These thick descriptions enable readers to assess the similarity of their own contexts to the study’s context.
 

2. Generalisability in Quantitative Research

Quantitative research emphasises using numerical data and statistical analyses to make generalisations about the larger population from which the sample is drawn. The term generalisation is commonly used in this context, referring to the process of applying research findings to a broader population.

Researchers strive to ensure that their samples are representative of the target population to make valid generalisations. The selection of participants through random sampling methods, such as simple or stratified random sampling, enhances the likelihood of obtaining a representative sample.

Quantitative researchers use statistical techniques to assess confidence levels in their generalisations. Measures like confidence intervals and p-values help researchers determine the precision and significance of their findings.
 

Random Sampling

Random sampling techniques, such as simple random sampling and stratified random sampling, are commonly used to ensure that the sample is representative of the population. Random sampling minimises bias and enhances the generalisability of the findings.
 

Statistical Tests

Researchers employ various statistical tests, such as t-tests, ANOVA, and regression analysis, to assess the significance of relationships between variables. The results of these tests help researchers determine the level of confidence in their generalisations.
 

How Research Bias Affects Generalisability

Bias can limit the extent to which findings are generalisable:
 

Bias Type Impact on Generalisability
Selection Bias Reduces external validity by over-representing certain groups
Measurement Bias Compromises the internal validity and reliability of findings
Publication Bias Skews statistical validity by favouring positive results
Self-Selection Bias Participants opting in may not reflect the broader population

 

What Are The Challenges Of Generalisability In Research

Achieving high generalisability can be difficult and differs for qualitative and quantitative research.

  • Quantitative Research: Requires large, diverse, and representative samples to make findings applicable to the wider population. Limited resources or hard-to-reach groups can make this challenging.
  • Qualitative Research: Focuses on transferability, applying findings to similar contexts. Including diverse participants and settings improves credibility but cannot guarantee universal application.

 

Strategies To Minimise And Address Research Bias

Here are some of the strategies and solutions for research bias:
 

1. Robust Research Designs

Using strong research designs helps reduce bias and improve generalisability.

  • Quantitative research: Randomisation and clear sampling methods ensure findings represent the wider population.
  • Qualitative research: Including diverse participants and rigorous data analysis enhances transferability.

 

2. Transparent Reporting

Clear documentation of methods, data collection, and analysis allows others to replicate the study.

  • Quantitative studies benefit from reporting effect sizes and confidence intervals.
  • Qualitative studies benefit from detailed context and participant descriptions.

 

3. Meta-Analyses and Systematic Reviews

Reviewing and combining multiple studies strengthens generalisability.

  • Identify patterns across different contexts.
  • Quantify effects to support the broader applicability of findings.

 

Importance Of Generalisability In Research

Consider the following points to understand the importance of generalisability in research:
 

External Validity

Generalisable research ensures that findings apply beyond the specific study sample, making results relevant to a wider population. Low external validity limits real-world usefulness.
 

Real-World Applications

Studies with high generalisability help policymakers, practitioners, and researchers make informed decisions. For example, a healthcare intervention tested on a diverse sample can benefit multiple patient populations.
 

Building Cumulative Knowledge

Generalisable findings support replication and meta-analyses, allowing the scientific community to verify results and build a reliable body of knowledge.
 

Frequently Asked Questions

Generalisability refers to the extent to which research findings can be applied to other populations, settings, or contexts beyond the study sample, ensuring that the conclusions remain relevant and impactful.

Research bias, if unaddressed, can distort findings and limit their applicability. By minimising bias through robust methodologies and transparent reporting, generalisability can be enhanced.

Yes, qualitative research can achieve generalisation by employing diverse participant selection and rigorous analysis to identify broader patterns and themes that extend beyond the specific study group.

Quantitative research achieves generalisability by using random sampling and robust research designs, ensuring that the results are representative and can be applied to larger populations.

Meta-analyses and systematic reviews consolidate diverse studies, providing a comprehensive view of research findings. This strengthens generalisability by identifying common trends and patterns across multiple contexts.

About Alaxendra Bets

Avatar for Alaxendra BetsBets earned her degree in English Literature in 2014. Since then, she's been a dedicated editor and writer at ResearchProspect, passionate about assisting students in their learning journey.