In a contemporary business environment, it has become highly necessary for organisations to incorporate strategies that can help them maintain and sustain competitive advantage in the market. However, it is difficult to compete in a highly heterogeneous market where external market environment constantly changes (Johanson and Mattsson, 2015). Nevertheless, extensive market research and strategic analysis and assessment provide an opportunity for companies to encapsulate appropriate strategies in order for sustained future success. In addition to this, the external and internal factors of the business environment, in which the company operates, regarded as highly influential for company’s strategic decisions and their implementation (Wheelen et al., 2017).
It also means that both the environments must be aligned and thoroughly assessed for selecting a strategic direction. Therefore, for every organisation, it is significant to conduct market research and strategic analysis for strategizing the operations and functions and gaining competitive advantage in the market. The main aim of this report is to produce a management report that will provide strategic analysis of Petroleum Development Oman (PDO) and conduct a thorough analysis of both the organisation and the industry in which it operates. For this purpose, the report has been divided into various sections and sub-sections. After providing a company’s overview, the first section will represent the microenvironmental analysis by the help of SWOT and the second section will represent the macro environmental analysis by the help of PESTLE and Porter’s Five Forces frameworks. The next section will analyse the current strategy of the organisation following with strategic options and the best fit option that can ensure competitive advantage of the firm.
Research Aim: Petroleum Development Oman, LLC came into being in Muscat in 1925. The company has been known as an oil exploration, production and government organisation in Sultanate of Oman. The company has been engaged in not only oil exploration and development but also in transportation, storage and development of hydrocarbons in Oman. It has also been offering production of natural gas and crude oil all over Oman (Bloomberg, 2018).
The company was formerly called as Petroleum Development of Oman Ltd but changed its name from Ltd to LLC in 1980 (Bloomberg, 2018). According to Business Gateways (2018), PDO has been accounted for the country’s production of crude oil up to 70% along with nearly all of the supply of natural gas. The government-owned company has 60% with the government, 34% with Royal Dutch Shell, 4% interest with Total and 2% interest with Partex.
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