Why Manchester United Football Club Has Been One Of The Most Successful Sports Clubs In The World?
Paper Type: Dissertation
Academic Subject: Business
Submitted by: Student
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- RESEARCH METHODS
- DATA ANALYSIS AND DISCUSSION
The aim of this study is to find out whether or not Manchester United football club have been successful amongst the other sports clubs in the world or there have been a downfall in the success of the club. This study conducted a qualitative research methodology using interviews as data collection method. Fifteen interviews were conducted by recruiting participants from fans of Manchester United football club. The data collected was analysed using Thematic Analysis. The study concludes that there are a variety of factors that lead to such a huge success for this club and make it the one of the most prominent and influential clubs in the world. First of the all the research concludes that Manchester United Football Club has a cultural influence on fans and other clubs besides other factors that contribute to its success.
Another key success factor for the club is the huge fan base which also shows high level of loyalty and support to the club, its players and management. Another key success factors identified in the research is high level of competition that the club faces and its successful track record reflected by large number of championships. In addition, the research concludes that among others, the operational abilities of the club as well as effective leadership are also important factors that contribute to the success of this club. This study concludes that these factors are likely to contribute consistently in the future in order to help the club maintain market share, fan base and further success in future.
Manchester united football club is one of the most famous clubs in the UK. Founded in 1878, it is considered to be the most successful clubs having biggest fan following in the UK. The club is appreciated for its excellent media exposure and high level awareness regarding globalization in addition to brand and image management, marketing strategy, and superstar footballers among others. Due to its effective competition and business management it is considered to be one of the most valuable football clubs in the world. There is an excellent track record reflected by large number of championships, which enable it to have a huge influence on fans and the world of football. The aim of this study is to understand key success factors for Manchester United football club. The study begins with discussion of aims and objectives of the study followed by a discussion of methodology to be adopted for the execution of this study. This discussion highlights research strategy and approach, research tools, pilot test, data collection method, data analysis techniques, and limitations of methodology. The study then continues to presents results of analyses on data gathered using thematic analysis. The results are followed by discussion on how aims and objectives of the study have been achieved. Finally the study ends with conclusions made in the study.
Research methodology is methodical endeavour of the methods adopted for directing the research in a right direction (Panneerselvam 2014: 1). The main purpose of presenting the chapter is to provide in-depth explanation of the research methods used for conducting this research. The particular research methods have been adopted to assess the question why Manchester United football club has been one of the most successful sports club in the world. In order to achieve the aims and objectives of the research the cultural influences of the club has also been assessed to find the perception of the fans about the club and its success. Moreover, the chapter incorporated the design and approach as well as piloting of research tools. The problems and limitations which the researcher faced during the conduct of the research have also been incorporated in this chapter.
The aim of the research is to find out whether or not Manchester United football club have been successful amongst the other sports clubs in the world or there have been a downfall in the success of the club. The main research questions which the research will cover are as follows
- What are the cultural factors that influence the success of Manchester United football club?
- How Manchester United football club will achieve success in the global market?
- What are the reasons of having a strong fan following which led to the success of Manchester United football club?
- How the commercial strategic cooperation of Manchester United club has been the reason for the success of the club in the world?
The research strategy is a systematic application of the research design in order to find the answer of research questions (Bryman and Bell 2015: 5). It is one of the important parts of the research as it explains how the research will proceed in a future and how the desired outcomes can be achieved. The many types of research strategies include background information, analysis of literature review, observations, interviews, surveys and case study analysis. The main aim of this study is to find why the Manchester United football club has been successful in the world. For that matter, the literature review had been given in which the data is represented on the topic for having a better understanding of variables of the research. Further, the data has been collected through questionnaires.
The research methodology is of three kinds such as qualitative, quantitative and mixed method research (Creswell 2013: 16). As per the nature of the research and the link between the variables, the qualitative reasoning has been taken as a research methodology. The reason behind this notion is that there are not any identified variables. Since there were no variables, the most feasible design was qualitative research. With respect to all these facets, the qualitative research has been applied in this research and the data is analysed by breaking it down into themes.
The two main kinds of research approach are inductive and deductive. According to Creswell (2012) inductive approach is defined as an association of data collection methods and analysis in qualitative reasoning. On the contrary deductive approach is defined as a scientific testing of the data and theory. This study is based on qualitative reasoning so the inductive approach has been used for the conduct of research. In this approach the data has been analysed from generating links from the specific observations and drawn generalizations from specific to general approach.
The research tools commonly used for collecting data on the given variables includes interviews, questionnaire, and focus groups etc. (Healey 2014:). This research was based on qualitative methodology, so the in-depth interviews were conducted in order to gather information. It was convenient to reach to the audience who watch football match and take their views on the success factors of Manchester United football club. Five questions were generated for asking the overall viewpoint of the audience. These questions were kept simple and authentic so the complete information could be mustered. Ten interviewees were selected for assembling information. Out of which four of them were out of reach so the interview was conducted by using online sources like Skype video call.
Pilot research is defined as a preliminary project which is conducted on a small scale (Thabane et al. 2010: 1). The reason behind conducting a pilot research is to…(content removed – please contact us to access full version)
With respect to the outcomes of the piloting research tools, the mistakes were corrected, the age group were exceeded from 30 to 50 and out of 15 respondents 5 were the female respondents.
Data collection method is a variety of methods through which the data is collected on the given research topic (Han, Pei and Kamber 2011: 6). There are two main kinds of data collection method such as primary source of data collection and secondary source of data collection. The primary source of data collection is the first hand data collected by the researcher whereas secondary source of data collection is the incorporation of the data which has already been used or existed.
In order to collect data the respondents were selected form a population. In this research the primary source which was used was the in-depth interviews which were conducted by the researcher…(content removed – please contact us to access full version)
Every researcher faces a number of problems and limitations. One of the biggest issues during the conduct of the research was the time constraint. The research had to conducted and completed in a given time frame. This was difficult because of the vast area it had to cover. The issue of time constraint was resolved by reaching to potential respondents through social media and video calls. However, …(content removed – please contact us to access full version)
In conclusion it can be demonstrated that the research methods chosen in this research were authentic and sufficient in order to answer the research questions. The channel of distributing the interview questionnaire was broad and participants could be reached more conveniently. In a short amount of time it was sufficient to interview fifteen people and this had collected enough data to draw conclusions and make analyses.
This chapter includes data analyses of the derived information collected by the researcher for achieving aims and objectives of the study. In order to answer the research questions the data has been analysed by using thematic analyses on the answers received from the repsondents. Further a detailed discussion has been given in which the objectives have explained with accordance to the data analyses.
One of the interviewee said,
“Manchester United Football Club has been successful due its cultural influence amongst the many fans around the world”
The club has made a superstar effect by introducing influential people such as Cristiano Ronaldo and David Beckham. Another main success factor identified is the way of the club to embrace change. In the past fifteen seasons the club has bought approximately 115 new players along with the number of mergers. The leaders of the club assess high talent youth and keep refining their skills.
The culture of success thriving …(content removed – please contact us to access full version)
The fan base of the club has not been only in the region where the club exists but had spread all over the world and across the globe. As the football club has incorporated some amazing players such as Cristiano Ronaldo and his charitable services. His great deeds in which he had helped many people and donated a large amount of money for their well-being have made him one of the most influential players amongst the fans. One of the respondents further stated that,
“Manchester United Football Club has the best players who have not only been engaged in football practices but also different charitable activities”
The fan further stated that it has been identified that the next football player who influenced the fans in such a positive was David Beckham…(content removed – please contact us to access full version)
According to the study conducted by Shank and Lyberger (2014) the cultural factors influence the success of many football clubs due to the connection of the customers and fans associated with the club. The cultural factors influencing the success of the football club include the brand name association with the famous football players. The culture of success associated with Manchester United Football Club which has been identified in the research is a great deal of influence towards the success. The diversity in culture can also play a crucial role in the success of the business. The association of people from different culture with Manchester United Football Club proves to be the point of diversification and authenticity in the fan following which ultimately lead towards the strong name and success of the club (McCarthy et al., 2014, p.181).
These findings through the secondary data coincide with the research’s primary data findings. The incorporation of players from different cultures is the starting of the success because all the people around the world connect themselves with the player with the shared values and culture. Furthermore, the cultural factors which are associated with the team’s success include the culture of charity which is adopted by many players of the team. Thus, the cultural factors influence the success of Manchester United Football Club.
According to Franck (2014) there is a huge competition amongst the many football clubs around the world. This is due to the number of factors. The factors which make any football club being stood out in the global arena are the leadership skills of its leaders, the player’s influence and the market share attained by the club…(content removed – please contact us to access full version)
The data analyses of the research had been conducted in this chapter associating by the thematic analysis. It had been identified that there are number of success factors associated with the Manchester United Football Club which do not assist the club gain market share but also the strong fan base. Moreover, the main objectives of the research had been discussed as well encapsulating the connection between the analyses and the objectives.
The research was conducted with the main aim to identify the key success factors of Manchester United Football Club. The first and foremost task the researcher fulfilled was the setting of aims and objectives. After the aims and objectives an appropriate research design and strategy was selected by the researcher. In order to collect data the researcher used both primary and secondary source of data collection. The data had been collected through survey interview and the secondary data as collected by the various journals and research articles. With accordance to the qualitative nature of the research the qualitative research design had been adopted by the researcher in order to analyse why Manchester United Football Club has been successful. In order to avoid any error in the future the pilot research had also been conducted. The sample size was fifteen and the people were selected from the area of the research and the fans. Further the interview had been taken from fifteen respondents out of which ten had given the most authentic answers.
After the collection of data the analyses had drawn with the help of themes. All the questions were broken down into themes and then analysed according to the answers of the respondents. The aims and objectives of the research have been achieved with the help of the data collected and the thematic analyses. These analyses further helped to draw conclusions which will help potential researchers. The research developed the idea that the Manchester United Football Club has a cultural influence on people and the club has been successful due to number of factors. This success has also let the club achieve a strong fan base. The research has also determined the number of competitors in the global market giving high competition to the club. However, the club with its operational abilities and leadership qualities have been successful and will achieve more market share, fan base and success in future.
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