Managing Tourism Attractiveness of India

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Managing Tourism Attractiveness of India

Managing Tourism Attractiveness of India

The topic of the Master dissertation and justification of its selection:

The topic selected for the dissertation was “Managing Tourism Attractiveness of India.” India, in the globalised era, has become the centre of attention due to its rising tourism industry in addition to the exponential growth of tourists arriving in the country for the purpose of tourism. This implies that tourism industry has played an influential role in terms of its contribution in the economy and employment; however the country has also faced severe backlash due to its inappropriate management of tourism industry and tourist; thus making it extremely important to identify the gaps that could potentially lead to destructive outcomes in the forthcoming years.


Aim of the dissertation:

The purpose of the dissertation was to examine and explore the impact of tourism industry on the overall economy of India.


Research problems and/or hypotheses:

The problem being investigated in the research study was related to the management of tourism attractiveness in the country; however it requires enervating efforts and successful management. Considering the case of India, the lack of management at tourism destination sites have become an ever rising issue; thus the study was more concerned about identifying the factors that could negatively impact the economy of India in relation to the tourism industry.


Description of the research methods:

In relation to the research method, the study has used mixed methodology, where the primary qualitative data was obtained through the use of interviews; meanwhile primary quantitative data was collected through questionnaire. On the other hand, secondary data was collected through peer-reviewed journal articles and websites indicating the prevalence of tourism industry, and the factors affecting the tourism attractiveness across the globe. In addition, a total of 50 participants were considered for the collection of primary data through questionnaire. For the qualitative research design, thematic analysis was used for the analysis; whereas quantitative data was analysed through the use of correlation and regression analysis.


Results and conclusions:

In relation to the results of the study, it was found that weak relationship existed throughout the variables of environment, industry, landmarks, local community, branding, and economy of India. On the other hand, the regression analysis indicated, in particular, ANOVA represented that India economy is significantly affected by tourism attractiveness, which was further justified through the coefficient analysis. In particular, all of the variables were found to have positive links with the economy of India.

On the other hand, the thematic analysis revealed that economy of India is significantly dependent upon the tourism industry. In particular, the tourism industry has helped India in reducing unemployment rate in the country, while allowing the citizens to experience improvement in their standard of living. Furthermore, the findings uncovered that security and safety element in India has become a prevailing concern in the region, and since international tourists are infrequently provided with security and safety, the tourists are more inclined to visit other destinations rather than India for tourism.

Conclusively, the study found that tourism industry has fueled the economic growth of India; thus indicating that the country must continually thrive to improve their tourism attractiveness by focusing extensively on historical landmarks, environmental friendliness, local communities, as well as consistency between the local, state, and federal governments.

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