Assignment Title – Portfolio, IMC Report
In order to understand the various dimensions of how the consultancy took place first thing was the assessment of what exactly the client wanted.
NODE Urban Design Limited was the property developers. The main concerns of the company which were discussed with the consultant were:
Marginal gains are defined as an aggregate of small decisions which have an impact on the profit margins of the company (Sharma et al. 2010: 187). NODE Urban Design Limited needed to have a consultancy over the issue of marginal gains. The company asked as if the professionalism pertained by the company could have a positive impact on its marginal gains.
Key Performance Indicators:
Key performance indicator is known to be a measurable value which demonstrates the companyÔÇÖs effectiveness (Parmenter 2015). Another main concern of NODE Urban Design Limited was to identify the key performance indicators and how to manage them.
Improvement of Operational Performance and Efficiency:
Operational performance is the management of business units to have a correlation between them in order to achieve companyÔÇÖs goals (Prajogo et al. 2012: 123). It was another concern of NODE Urban Design Limited to improve its operational performance and efficiency.
For providing authentic consultancy services it was essential to draw analyses on external environment of NODE Urban Design Limited.
Construction Industry Feasibility and Growth
The construction industry of UK has shown a fast growth in the past year but according to one survey the weak pound has made the industryÔÇÖs material costs high. The survey report by Markit/CIPS have analysed that the activities in construction sector of UK had hit the high peak in 2016 (The guardian 2017).
Figure 6: PESTEL Analysis (Consultant Online n.d)
According to Cadle, Paul and Turner (2010) PESTEL analysis is a framework to monitor the external of the organization. The PESTEL analysis for the NODE Urban Design Limited had been conducted in order to understand the factors which the company had to assess.
|Political||The civil infrastructure has experienced a major part of spending due to the increasing concerns about sustainability. The interest rates in UK are low and the government had thought to invest in infrastructure due to the competitive environment|
|Economic||The demand for the residential and commercial property has increased due to the interest rates fluctuations. The construction industry has shown interest in lifelong cost of building, cost of initial capital, maintenance costs and better designs.|
|Social||The population of UK has shown in increase in the past few years. This has also indicated the demand for the property and infrastructure in the UK. On social level the importance of parking areas has also increased due to the neighbouring issues and disagreements.|
|Technological||The technological advancements in UK have been increasing day by day demanding the construction industry to assess sustainability, energy issues and changing environment.|
|Environmental||In UK the main concerns of the people in the sustainability of the environment. In UK the main focus is on the Kyoto Protocol Agreement on the emissions of carbon gases due to industrial development.|
|Legal||Due to the safety and environmental concerns the government has put legislations for the identified concerns. The companies are required to put safety standards and improvement of operations in order to avoid work related accidents.|
The external or macro environmental analyses of the company showed that the construction company has a wide scope in the industry. The rapid growth in the industry could bring a higher competition: meaning more competitors emerge in the market (Christopher and Peck 2012). This might have an impact on customerÔÇÖs choice and preferences. NODE Urban Designs Limited is the carbon neutral company doing its best to remove carbon dioxide from the atmosphere. This could make a company more prominent in the construction market.
The PESTEL analysis for NODE suggested that the government spending on the construction industry could have a positive impact as it might lead towards the increase in growth and profit margin of the company. The fluctuations in the interest rates could be beneficial if the government put low taxes on materials and property then the demand for the property of NODE would ultimately increase due to the low prices of the property.
The internal environmental analysis of the organization had taken place in order to determine the operational performance and efficiency of the company.
Figure 7: SWOT Analysis (Duncan Haughey (n.d.)
The SWOT analysis is the analyses of companyÔÇÖs strengths and weaknesses as well the identification of the threats and opportunities prevailing for the organization (Helms and Nixon 2010: 215). According to the SWOT analysis of NADO Urban Design Limited the company possessed number of strengths and weaknesses which further helped to assess the opportunities and threats respectively.
|Strengths||┬À┬á┬á┬á┬á┬á┬á┬á┬á Robust designs
┬À┬á┬á┬á┬á┬á┬á┬á┬á Carbon Neutral
┬À┬á┬á┬á┬á┬á┬á┬á┬á Leadership Style
┬À┬á┬á┬á┬á┬á┬á┬á┬á Growth of market
|Weaknesses||┬À┬á┬á┬á┬á┬á┬á┬á┬á More emphasis on internal structure
┬À┬á┬á┬á┬á┬á┬á┬á┬á Lack of market expertise
┬À┬á┬á┬á┬á┬á┬á┬á┬á High material cost
|Threats||┬À┬á┬á┬á┬á┬á┬á┬á┬á High competition
┬À┬á┬á┬á┬á┬á┬á┬á┬á Changing economic conditions
|Opportunities||┬À┬á┬á┬á┬á┬á┬á┬á┬á Market growth
┬À┬á┬á┬á┬á┬á┬á┬á┬á Technological advancements
┬À┬á┬á┬á┬á┬á┬á┬á┬á High demand of property
Leadership is defined as an ability of an individual to influence someone to do what has been desired (Northouse 2012). NODE Urban Design Limited practiced different leadership styles in order to enhance employeeÔÇÖs performance and achieve the objectives.
Principles of Leadership: The leadership principles which were incorporated by the leader of NODE Urban Design Limited are defined below:
- Behavioural Leadership: The leaders of NODE had taken up the responsibility of bringing change and making decisions. These leaders thrived on a principle of empowering people and using their greatest potential on the desired plane.
- Chasing Vision and Mission: Every organization has a vision and mission to attain in the market. NODE Urban Design Limited had leaders who focused more on obtaining vision than profit. The leaders coordinated effectively with the employees about the vision and mission of the company.
Methods of Communication: Effective leadership requires the basic methods of communication on the part of leader (Hackman and Johnson 2013). The leaderÔÇÖs portfolio of NADO Urban Designs Limited had shown that they communicate with the employees with understanding and work ethos.
- Non-verbal and Verbal Communication: The leaders of the company had communicated with the employees ÔÇª(content removed ÔÇô please contact us to access full version).
Leadership Culture: Culture is defined as a force of shared norms, practices and beliefs incorporating within an organization (Alvesson 2012). The leadership culture of NODE Urban Design Limited had been with accordance to the strategic developments within an organization. The leaders had tried to develop the right culture in which the employees could give their best in terms of performance. The leader Nigel Wakefield had adopted the ways in which the best work ethos could be achieved. These work ethos included respect, motivation and performance appraisals by the leaders. All these had contributed to the internal culture of the organization in which the leaders played a crucial role.
Leadership Styles: Strategic leadership is in which the leader has a responsibility of creating high performance team (Yukl 2012: 66). The strategic leadership styles which were adopted by NODE Urban Designs were collaborative leadership and participative leadership.
- Collaborative Leadership: Collaborative leadership style includes the interaction of the leader with the external and internal entities (Kramer and Crespy 2011: 1024). Nigel Wakefield had created a string bond between the employees and the clients in order to have an accelerated performance.
- Participative Leadership: Participative leadership style involves the participation of the employees (Huang et al. 2010: 122). Under this style the employees in NODE Company had given chance to participate in the companyÔÇÖs matter. The decision of the masses usually considered to be the final decision.
As the study was conducted under qualitative reasoningÔÇª(content removed ÔÇô please contact us to access full version).
|Outline of Findings||Description|
|ClientÔÇÖs Needs||┬À┬á┬á┬á┬á┬á┬á┬á┬á Marginal gains
┬À┬á┬á┬á┬á┬á┬á┬á┬á Key performance indicators
┬À┬á┬á┬á┬á┬á┬á┬á┬á Improvement of operational performance and efficiency
|Industry Feasibility and Growth||The rapid growth of UK construction industry had been identified along with the feasibility that weak pound can have impact on construction industry.|
|PESTEL Analysis||┬À┬á┬á┬á┬á┬á┬á┬á┬á Political: High government spending and stable political situation
┬À┬á┬á┬á┬á┬á┬á┬á┬á Economic: Interest rate fluctuations and high material cost
┬À┬á┬á┬á┬á┬á┬á┬á┬á Social: Urbanization and high demand of property in the society.
┬À┬á┬á┬á┬á┬á┬á┬á┬á Technological: innovation in construction industry.
┬À┬á┬á┬á┬á┬á┬á┬á┬á Environmental: Kyoto protocol on emission of carbon dioxide
┬À┬á┬á┬á┬á┬á┬á┬á┬á Legal: legislations for safety standards.
|Impact of External Factors
|┬À┬á┬á┬á┬á┬á┬á┬á┬á Large scope for the industry
┬À┬á┬á┬á┬á┬á┬á┬á┬á Rapid growth
┬À┬á┬á┬á┬á┬á┬á┬á┬á Market competition
┬À┬á┬á┬á┬á┬á┬á┬á┬á CustomerÔÇÖs preferences
┬À┬á┬á┬á┬á┬á┬á┬á┬á Profit margin
|Internal Analysis||┬À┬á┬á┬á┬á┬á┬á┬á┬á Strengths
|Leadership Principles||┬À┬á┬á┬á┬á┬á┬á┬á┬á Behavioural leadership
┬À┬á┬á┬á┬á┬á┬á┬á┬á Chasing vision and mission
|Methods of Communication||┬À┬á┬á┬á┬á┬á┬á┬á┬á Non-verbal and verbal communication
┬À┬á┬á┬á┬á┬á┬á┬á┬á Adaptive communication
|Leadership Culture||┬À┬á┬á┬á┬á┬á┬á┬á┬á Work ethics
┬À┬á┬á┬á┬á┬á┬á┬á┬á Effective communication
|Strategic Leadership Styles||┬À┬á┬á┬á┬á┬á┬á┬á┬á Collaborative leadership
┬À┬á┬á┬á┬á┬á┬á┬á┬á Participative leadership
The analysis drawn upon the feasibility and growth of the industry suggested that the construction industry of UK has seen a rapid growth in the past few years (Shehu and Akintoye 2010: 26). However, this also suggested that there would be a high competition which might make it difficult for the NODE Urban Design Limited to stand out in the market. The high cost of the material prevailing in the industry would have major repercussions for the company because usually high prices lead to low consumer preference.
┬á┬á┬á┬á┬á┬á┬á┬á┬á┬á┬á For drawing external analysis the tool of PESTEL analyses
┬áÔÇª(content removed ÔÇô please contact us to access full version).
|┬À┬á┬á┬á┬á┬á┬á┬á┬á Better client relationship|
|┬À┬á┬á┬á┬á┬á┬á┬á┬á Talent Management|
|┬À┬á┬á┬á┬á┬á┬á┬á┬á Safety equipment|
|┬À┬á┬á┬á┬á┬á┬á┬á┬á Market expertise|
Talent Management: The Company, in order to have a better performance on the part of employees must use the talent management approach (Davenport 2013). Talent management is defined as an allocation of human resources according to their talent. There are many departments of the company and a right person at the right job can be effective to get the work done efficiently. The readiness to assess or recruit new employees is important as it will get more benefit in the organizational proceedings and structure.
Better Client Relationship: The company must possess a strong customer base for achieving marginal gains (Ernst et al. 2011: 290). The goal of achieving large and strong customer base can be achieved by building relationships with clients. For instance, in order for NODE Urban Design Limited to be prominent in the market, it has to make local commercial developers known of its existence.
Safety Equipment: This is very important for the company to put some measures in order to avoid the accidents at the work place (Hughes and Ferrett 2012). It would enhance employeeÔÇÖs performance because when the employees feel safe it will affect their performance. A safe and secure environment would be mandatory to put by obtaining safety equipment in the organization.
Market Expertise: In order for a company to communicate to its clients the company must acquire market expertise (Rust, Moorman and Bhalla 2010: 94). The best marketing strategies must be assessed for making a brand image. This is essential for the company to not only gain consumerÔÇÖs perception and motivation but also to gain market share.
Strategic leadership and strategic management are ┬áÔÇª(content removed ÔÇô please contact us to access full version).
The best leadership strategy for the company would be strategic leadership. Strategic leadership is influencing the people within an organization so that they voluntarily make decisions which further enhance the organizational long term success and financial stability (Hill, Jones and Schilling 2014). Strategic leadership can be able to reach to organizational potential success because it requires tools and skills in order to implement any new strategy or managing change. The main principles of strategic leadership are defined as follows:
The main principle which the strategic leaders would be required to follow is the distribution of responsibilities from top to bottom (Boxall and Purcell 2011). Top leaders push the power across all the factions of the organization empowering people to take decisions and exploit opportunities. This is a risky assessment but also increases a collective intelligence and resilience of the organization.
Transparency of the information is very important on the part of strategic leadership (DuBrin 2010). The meaning of the information can be interpreted by fostering conversation. If the operational performance of the organization seems to go down it would a big opportunity for the implementation of change. A better understanding of a problem can be done by having open information available to the team.
Another main important principle in the strategic leadership is to give an opportunity to other potential strategists across the organization in order to meet the peers and work with them (DuBrin 2010) ÔÇª(content removed ÔÇô please contact us to access full version).
The change in the leadership strategy might bring the change in the organizational structure and proceedings. The change in leadership would provide possible advantage to the NODE Urban Design Limited.
The change in leadership would provide high performance team in the organizational culture (Alvesson 2012). High performance teams are the virtual group of people focusing on the goals and objectives of the organization and to get superior business results. With the change in the leadership strategy the people within the organization would have a solid and deep trust in the team and amongst each other because of the freedom of expressing their feelings and ideas. All the employees would be able to working towards identical goals and would be clear about the process of the accomplishment of tasks in hand.
Another impact of the change of leadership strategy within an organization would be the equitable evaluation of the program or a task (Arun 2016). exploitation ÔÇª(content removed ÔÇô please contact us to access full version).
Change in leadership might be able to attain effective change management strategy (Hayes 2014). Change management is defined as an approach to transition teams, individuals and organizations which further re-direct the assessment of business process, resources, budget allocations and operational measures which reshape an organization. The change in leadership would ensure the standardize procedures by the leader to achieve desired business outcomes. The strategic leader would incorporate organizational tools which might help the individual to have personal transitions in the changing environment of the organization.
A leader has a responsibility to ┬áÔÇª(content removed ÔÇô please contact us to access full version).
With the great efforts for understanding the key areas of the study, I have learned that in order to give consultancy services to any company, it would be important to conduct internal and external analysis and finding macro and micro environmental factors in which the company operates. However, if there would have been more techniques used I could have learned more about the factors and could have given more appropriate recommendations. The leadership strategies I had learned during the process were important for any organization. However, due to time constraints it was difficult for me to cover all the other areas of the company. ┬á
The number of strategies that I had learned during the process could be applicable to the area of the study. As consultancy was the main area of the study, my learning experience would make me able to assess leadership strategies and application of these strategies in leadership and professional development. Although, the area of study is broad and it is difficult to assess all the areas with the limited approach. According to my own learning experience there must be other approaches to the study than what I had discussed earlier in this report.
My learning experience regarding this study was rich and effective and it built strong career aspirations in my mind. I have experienced that consultancy has a scope in career development and I can pursue that career as well. Although this career has a less room for making mistakes. For instance, if I would be giving someone my consultancy services I would have to conduct strong and extensive market research and there would not be any room left for making mistake because the client might use the ideas I would give them as my consultancy services.
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(complete list of references can be provided on request)