Management and Organisation in Global Environment

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Type of Academic Paper – Assignment

Academic Subject – Management

Word Count – 1150 words

Executive Summary

Globalization is considered the major indicator of growth in the commerce and trade sector. The companies are maximising their profits by going global and utilizing the benefits of globalization, and applying scientific management that increases the company’s efficiency through maximisation of production. This report is based on the two activities that are based on the e-learning from the video clips. The first activity is based on Thomas Friedman’s world is a flat concept that entails the 21st era of globalization and its associated risk. The second activity is based on the clip of Ford and Taylorism. This report includes personal experiences based on the individual globalization approach and Ford and Taylorism management and its possible implication in today’s scenario.

E-Learning Activities

Week 1 Activity 1:  Ford and Taylorism

The Ford and Taylor Scientific management approach revolutionized the car manufacturing industry. In the past, car were manufactured by hand and produced in a minimal quantity. Due to the decrease in production, the prices were high, and only the elite class of people can only buy cars. Therefore, Ford and Taylor have increased their worker’s efficiency by watching out the worker’s productivity with the stopwatch and rearranging the procedure of their work to increase productivity (Witzel and Warner, 2015, p. 55). Therefore Ford and Taylorism had introduced mass production and aligned the higher salary to the hard work. Nowadays, employees want autonomy and empowerment in their workplace settings. For instance, American, Australian, or even European employees whose culture is more towards individualism could not accept the Taylorism approach because they want freedom and auto9nomy in their work, and extra restriction and watchfulness may lead to dissatisfaction among the employees.

Ford and Taylorism can be used in the call centers because all the employees working in the call center aim to increase sales or make the maximum calls to reach the consumers. Therefore, all the employees are doing monotonous or similar work. Consequently, it would be easier to apply the theory in such settings and compensate them based on productivity and performance. However, the Ford and Taylorism approach is 100 years ago method; however, many management gurus considered the scientific approach outdated. However, some parts are still being used in the contemporary marketplace, such as pay for performance is the key concept that originated from Ford. I have experienced a similar experience where the supervisor was extremely strict with the timings and continuously forced the worker to increase productivity. But I have observed that such strictness led to decreased productivity, and similar work has reduced their level of interest among the employees.

However, nowadays, companies encourage team-based work, and employees want a challenging work environment instead of doing similar work overtime. However, in the Ford and Taylor era, employees tend to quit their job. Still, the company was making record-breaking profits and raising their salaries, enhancing their ability to get the maximum pool of employees. Presently, employee turnover is considered the organisation’s cost, and getting the right person for the right job is extremely difficult. Therefore, some aspects of Ford and Taylorism can be implemented in today’s dynamic environment, but the entire approach can not be implemented.

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Week 2 Activity 1: Thomas Friedman “World is Flat”

Thomas Friedman conceptualizes the three main eras of globalization: the first era of globalization is considered the 1.0 era that lasts from 1492 to early 1800. That era is considered the globalization of the countries where Britain is colonizing India etc. Therefore, a dynamic agent of globalization was the country. The second era of globalization or 2.0 period’s dynamic agent of globalization was the companies and the third era’s globalization flattening the marketplace and make the world flat. The main dynamic agent of this era of globalization is the individual (Portnoi, 2016, p. 1). The era of globalization empowers the individual to compete and collaborate with another individual.

Thomas Friedman argues that the major drawback and the risk of living in a flat world are that what is done can be done at any cost. For instance; if an individual has any idea if he did not execute the idea, someone else would execute it. Furthermore, if Mark Zuckerberg did not execute Facebook, then someone else would execute it. Therefore, this world is flat, and if an individual has any idea, they should timely implement this; otherwise, someone else will implement the idea (Guillotin and Mangematin, 2015, p. 343). I agree with Friedman’s iron rule of the flat world that whatever is meant to do. I would be done at any cost. However, the 3.0 level of globalization is uniform across the world, but the resources are limited that creates obstacles to the execution of the idea.

The organization that I am working for is considered a renowned retailer business and operates almost across the globe. The company has enhanced my skills and provides me with precious and valuable experiences. I experienced the individual era of globalization within the organization where one individual’s idea can dynamically change and impact the overall organization on the whole. The person who belongs to the upper tier of management has an idea related to market development; however, due to the huge risk involved in implementing the idea. After a month, the competitor implemented a similar idea and got maximum benefit from the idea. Therefore, the world is extremely flat if one person does not execute the idea that would ultimately be implemented by someone else and get the maximum profit.


Based on Friedman’s world is a balanced approach, it can be concluded that the 21st century is the era of 3.0 globalisation in which if the individual does not implement the idea then someone else would execute it. Therefore, numerous risks are associated with this era of globalisation. It is required for every individual to implement their ideas on time and not wait for long because the world is flat and if the opportunity is forgone, someone else would have utilised it for their own benefit. In another activity, it can be concluded that contemporary organisations could not apply Ford and Taylor’s scientific management because employees want certain autonomy to work and monotonous or similar work and stringent supervision may lead to an increase in production but generate dissatisfaction among the employees. Furthermore, certain aspects of Ford and Taylorism are still in use in today’s dynamic organisation. For example, pay for performance is one element the more employees work, the more they get used to various organisations.


  • Guillotin, B. and Mangematin, V., 2015. Internationalization Strategies of Business Schools: How Flat Is the World?. Thunderbird International Business Review57(5), pp.343-357.
  • Portnoi, L.M., 2016. Understanding Globalization. In Policy Borrowing and Reform in Education (pp. 1-24). Palgrave Macmillan US.
  • Witzel, M. and Warner, M., 2015. Taylorism revisited: culture, management theory and paradigm-shift. Journal of General Management40(3), pp.55-70.

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